Read an excerpt from this report below.Report Methodology
Ethnic Health and Beauty Care Products in the U.S., 7th Edition is based on information gathered from primary, secondary, and syndicated sources. Primary research involves on-site study of how ethnic HBC is sold through retail stores; Packaged Facts also consults with industry executives. Secondary research involves the evaluation and comparison of data from mountains of articles found in financial, marketing, and retail publications, as well as on corresponding types of websites. Company literature, government agencies, and other sources also provide valuable secondary data.
Stats on market revenues and growth trends derive from all available data on the ethnic HBC marketplace, be they quantitative or qualitative; that is, a broad range of societal and economic trends are factored in, to help shape the most accurate possible view of sales progress. Brand share data are provided by Information Resources, Inc. (IRI), which taps directly into checkout scanners in the three main mass-market channels, which are supermarkets, chain drugstores, and mass merchandisers. IRI’s proprietary InfoScan Review is widely regarded as the “bible” for syndicated retail brand share. However, Wal-Mart and warehouse club data are excluded from the Review, per these retailers’ stipulations.
Analysis of consumers’ purchase and use of ethnic HBC is based on quarterly surveys by Experian Simmons (formerly Simmons Market Research Bureau, Inc.), one of the leading compilers of demographic data in the United States. Data from Packaged Facts’ own February 2009 survey of 2,606 personal care products consumers are also included.
The Bottom Line: What Your Company Really Gets...
With Ethnic Health and Beauty Care Products in the U.S., 7th Edition, you and your marketing team will gain a comprehensive overview of the ins and outs of the ethnic HBC business. Most importantly, the report anchors ethnic HBC in the broader general-market HBC and societal contexts, as well as in the rapidly transforming retail scene. Such valuable qualitative perspective is supported with extensive hard data presented in well-organized tables and charts.
How Your Company Will Benefit from This Report...
If your company is already an established player in ethnic HBC, this report is bound to freshen and strengthen your marketing plan. If your company is newly targeting the ethnic consumer, then this report is a great intro to the ethnic HBC business, and thus a launching pad for a successful venture.
The whole team -- brand managers, research and development pros, ad agencies and media departments, database managers and librarians, venture capitalists, new business specialists -- all are unified by the cutting-edge analysis in Ethnic Health and Beauty Care Products in the U.S., 7th Edition.
Ethnic Health and Beauty Care Products in the U.S., 7th Edition
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