Ethnic Hair, Beauty and Cosmetics Products in the U.S., 6th Edition

Below is the list of sections extracted directly from the report. Please note this list has been standardized and may not match the Table of Contents.

• Executive Summary/The Overall Market
  • Highlights
  • Introduction
    • Definition of the Word "Ethnic"
    • Market Parameters
    • Three Ethnic HBC Categories: Haircare, Makeup, Skincare
    • Tremendous Overlap Between Ethnic-Specific and General HBC Markets
    • Terms Used: A Glossary
    • Methodology
  • Overall Market Size and Growth
    • Ethnic-Specific HBC Charging to $2.6 Billion in 2008
    • Haircare Category Lumbers to $1.4 Billion
    • Makeup Sales Nearly Doubling, to $920 Million
    • Skincare Glows, Too, at $203 Million
      • (Table) U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, by Category, 2004-2008e (in millions of dollars)
    • Ethnic Haircare Category Loses Share-Points, But Still Dominates
    • Ethnics' Buys of General-Market HBC Reach $7.0 Billion in 2008
      • (Table) U.S. Retail Dollar Purchases of General-Market HBC Products by Hispanics, African Americans, and Asians, 2004-2008 (in millions of dollars)
    • Grand Total of Ethnic Spend on HBC
  • Context
    • Ethnic HBC Sales Turned Bullish (2004-2008) After Waking Up (2001-2006)
    • World Beauty $$/U.S. Beauty $$/U.S. Ethnic HBC $$
    • Perspectives on Potential Target Markets: Prestige, Natural Food/HBC, Men's HBC, Skincare
  • Factors in Future Growth
    • For Ethnic HBC, a Tricky Overview
    • Ethnic Population Growing Fast
      • (Table) Projection of U.S. Population, by Race and Gender, 2008-2020 (In Thousands)
    • Ethnic Spending Power Continues to Rocket
    • A Cycle of Reciprocity: From Ethnic-Specific to General-Market HBC, and Back Again
    • The Big Blur: Made-Over Retail Channels and Their Ethnic HBC Roles
    • Update: Will the Key to Marketing to Diverse Hispanic (or Asian) Cultures Ever Be Found?
    • Ethnics More Green-Minded Than Whites -- But Marketers and Natural Food/HBC Channel Drop the Ball
    • A Stressed National Economy Is Positive -- For Now
  • Projected Overall Market Sales
    • Ethnic HBC Market to Pass $3.3 Billion Milestone in 2012
    • Ethnic-Specific Haircare to Hit $1.7 Billion in 2012
    • Ethnic-Positioned Makeup Jetting to $1.4 Billion by 2012
    • Ethnic-Specific Skincare to Be Valued at $257 Million in 2012
      • (Table) Projected U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, by Category, 2008-2012 (in millions of dollars)
  • Summary of the Report
    • Trends in Product Categories
    • Ethnic Makeup Trends
    • Ethnic Skincare Trends
  • Ethnic Consumers Quantified by Type of Product
    • Ethnic Consumers of Haircare Products Quantified
    • Ethnic Consumers of Makeup Products Quantified
    • Ethnic Consumers of Skincare Products Quantified
    • BIGresearch Data on Ethnic Purchasing of Organic HBC
      • (Table) Shares of Consumers Who Buy Organic Health and Beauty Care Products, by Race, Hispanic Origin, and by Age Over or Under 35, 2008 (as of May)
• Trends and Opportunities
  • Highlights
  • Trends and Opportunities
    • Ethnic-Specific Was Not Dead, Only Resting...
    • …Yet a Broader, Multicultural Stance Is the Ideal
    • Target Hispanics, Asians as They Assimilate and Acculturate
    • Ethnics More Green-Conscious Than Whites?! Yes!
    • Potential for Ethnic HBC in China, U.K., R-O-W
• The Ethnic Haircare Category
  • Highlights
    • The Products
    • Haircare Category Parameters
    • Characteristics of Ethnic Hair
    • Even Afros Require Use of a Range of Products
    • Eight Ethnic Haircare Segments
    • Gentleness vs. Efficacy: Progress Has Been Made
  • Ethnic Haircare Category Size and Growth
    • Haircare Category Lumbers to $1.4 Billion in 2008
    • Re Two Key Segments: Preparations Tower over Wigs
      • (Table) U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, 2004-2008e (in millions of dollars)
    • Relaxers, Conditioners, Stylers Dominate Ethnic Haircare
      • (Table) Share of U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, by Segment, 2003-2007 (in millions of dollars)
    • Outlet Share: "B&Bs" Said to Have 50% of Ethnic-Specific Haircare Sales
    • Ethnics' General-Market Purchases Hit $3.3 Billion in 2008
      • (Table) U.S. Retail Dollar Purchases of General-Market Haircare Products by Hispanics, African Americans, and Asians, 2004-2008 (in millions of dollars)
    • The Grand Total: Ethnics Spend $4.8 Billion on Haircare in 2008
  • Factors in Future Growth
    • Factors Echo Those in Overall Ethnic HBC Growth
    • Ethnic Haircare Can Benefit from Upscaling of America's Tastes
    • Prestige, Natural/Organic Formulations Are Gentler -- If You Can Find Them
    • Upwardly Mobile or Not, African Americans Will Have the Same Hair Needs
    • Marketers Bank on Hispanic and Asian Assimilation
  • Projected Sales
    • Ethnic-Specific Haircare to Hit $1.7 Billion in 2012
    • Ethnic-Specific Hair Preps to Brush $1.5 Billion
    • Ethnic Wigs to Reach $242 Million
      • (Table) Projected U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, 2008-2012 (in millions of dollars)
  • The Marketers
    • Hundreds of Ethnic-Specific Haircare Marketers, But Only 25 Notables
    • Most Ethnic Haircare Marketers Are Specialized in Some Way
    • Table of Ethnic Haircare Marketers and Brands
      • (Table) Selected Ethnic Haircare Marketers and Their Brands, 2008
  • Brand Share
    • Special Note on Presentation of IRI Share Data
    • Three Marketers Lead Ethnic Subtotals in Five Haircare Segments
      • (Table) Ethnic Brands' Share of All U.S. Mass-Retail* Dollar Sales of Haircare Products, for 12-Month Periods Ended July 13, 2007 and July 13, 2008
  • Ethnic Haircare Marketing and Product Trends
    • Natural, Natural, Natural -- and Green
    • Products for Women With Weaves a Mini-Trend
    • General-Market Products With African, Asian, Latin-American- Sourced Ingredients
      • (Table) Selected Introductions of Ethnic Haircare Products, by Marketer and Brand, 2007-2008
  • Consumer Advertising Positioning
    • The Purely Visual Ethnic Haircare Ad vs. the Advertorial…
    • Themes of Safety, Efficacy, and Convenience
    • Organic and Botanical Ingredients
    • Pride, Confidence, Etc.
    • Lots of Crossover Advertising
    • Ad Sources
  • Consumer Promotions
    • Some Couponing of Ethnic Haircare Products
    • Free Samples
    • A Promo Event Goes on Tour
    • A Styling Contest
• The Ethnic Makeup Category
  • Highlights
  • The Products
    • Scope of the Ethnic Makeup Category
    • Ethnic Skin Demands Makeup With Specific Chemistry
    • Hispanic Makeup Pumped by a Few Brands With Wall-Sets in Mass
    • Asian-Specific Makeup Still Rare, Except in Prestige
    • Ethnic Cosmetics Pioneers: Ms. Walden, Ms. Roberts, Mr. Johnson
    • Four Ethnic Cosmetics Segments: Face, Lip, Eye, Nail
  • Ethnic Makeup Category Size and Growth
    • Makeup Sales Nearly Double, to $920 Million in 2008
      • (Table) U.S. Retail Dollar Sales of Ethnic-Specific Makeup, 2004-2008e (in millions of dollars)
    • In Share of Sales by Segment, Eye Makeup Displaces Face Makeup
      • (Table) Share of U.S. Retail Dollar Sales of Ethnic-Specific Makeup, by Product Segment, 2003-2007
    • Ethnic Purchasing of General-market Makeup Tops $1.3 Billion
      • (Table) U.S. Retail Dollar Purchases of General-Market Makeup Products by Hispanics, African Americans, and Asians, 2004-2008 (in millions of dollars)
    • Ethnics' Grand Total Spent on Any Makeup Approaches $2.3 Billion
  • Factors in Future Growth
    • Ethnic HBC Market's Overall Trends Stir Makeup Category
    • A Little Interest from Major Marketers Goes a Long Away
    • Both Upscale and Value-Positionings Drive Ethnic Makeup Sales
    • Hispanic Women and Makeup Use -- Truth to the Stereotype?
      • (Table) Indices of Makeup Purchase* by U.S. White, African-American, Hispanic, and Asian Households, by Makeup Product Segment, 2007
    • When the U.S. Economy Tanks, We Buy Lipstick!
  • Projected Sales
    • Ethnic-Positioned Makeup Jetting to $1.4 Billion by 2012
      • (Table) Projected U.S. Retail Dollar Sales of Ethnic-Specific Makeup, 2008-2012 (in millions of dollars)
  • The Marketers
    • Makeup Players Still the Smallest Ethnic-Specific Force
    • Again, Marketers Tend to Have Specialties
    • Table of Marketers and Brands
      • (Table) Selected Ethnic Makeup Marketers and Their Brands, 2008
  • Brand Share
    • Special Note: How We Present IRI Data on Ethnic Makeup Brands
    • Only Three Ethnic Marketers Rule 14 IRI Makeup Segments
      • (Table) Ethnic Brands' Share of All U.S. Mass-Retail* Dollar Sales of Makeup Products, for 12-Month Periods Ended July 13, 2007 and July 13, 2008
  • Ethnic Makeup Marketing and Product Trends
    • Constant Line Revisions, Plus Temp/Promo/Seasonal Collections
    • Ethnic Makeup Increasingly Cosmeceutical
    • Ever More Use of Botanicals
      • (Table) Selected Introductions of Ethnic Makeup Products, by Marketer and Brand, 2007-2008
  • Consumer Advertising Positioning
    • The Traditional Beauty-Shot Layout or … Lots of Words
    • The Glam Effect
    • Cosmeceutical Benefit
    • Crossing Over
    • Ad Examples Harvested from …
  • Consumer Promotions
    • Coupons
    • Taking It to the People
    • All of the Retail Price Fights AIDS
• The Ethnic Skincare Category
  • Highlights
  • The Products
    • Ethnic Skincare Category Defined
    • Two Distinct Segments: "Basic Skincare" & Shaving Products
    • African Americans' Skincare Conditions/Concerns
    • Melanin Imbalances
    • Hispanic Skincare Assortment Grows Ever So Slowly
    • Asians' "Delicacy" of Skin
    • Skincare Products Regulated by FDA
  • Five Key Ingredients
    • Ethnic HBC Ingredients Also Used in General-market Versions
  • Five Controversial Ingredients
    • Health-Aware Ethnics Spot Allergens, Carcinogens, Irritants on Labels
  • Ethnic Skincare Category Size and Growth
    • Skincare Achieves a Glowing $203 Million in 2008
    • "Basic" Skincare Segment Rises to $156 Million
    • Shaving Products Jump to $47 Million
      • (Table) U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Segment, 2004-2008e (in millions of dollars)
    • Ethnics Spend $2.3 Billion on Mainstream Skincare Products
      • (Table) U.S. Retail Dollar Purchases of General-Market Skincare Products by Hispanics, African Americans, and Asians, 2004-2008 (in millions of dollars)
    • The Grand Total: Ethnics Buy $2.5 Billion Worth of Skincare Products
  • Factors in Future Growth
    • Overall Ethnic HBC Factors Play Role in Skincare Category Growth
    • Ethnic Skincare Gets More Attention From Retailers, Benefits from "Big Blur"
    • "But General-Market Products Meet Ethnic Skincare Needs!"
    • Update: The Potential in Hispanic, Asian, Male & Youth Audiences
  • Projected Sales
    • Ethnic-Specific Skincare to Be Valued at $257 Million in 2012
    • Basic Skincare Segment to Tickle $200 Million
    • Shaving Segment Seen in Smooth Glide to $59 Million
      • (Table) Projected U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Segment, 2008-2012 (in millions of dollars)
  • The Marketers
    • Of Hundreds of Ethnic Skincare Firms, Very Few Stand Out in Mass
    • Mostly Specialists, Whether Large or Small, Public or Private
    • Table of Ethnic Skincare Marketers and Their Brands
      • (Table) Selected Ethnic Skincare Marketers and Their Brands, 2008
  • Brand Share
    • Special Note: IRI Data on Ethnic Skincare Brands
    • Eight Ethnic Skincare Players Lead in Eight IRI Skincare Segments
      • (Table) Ethnic Brands' Share of All U.S. Mass-Retail* Dollar Sales of Skincare Products, for 12-Month Periods Ended July 13, 2007 and July 13, 2008
  • Ethnic Skincare Marketing and Product Trends
    • Here, Too, the Cutting Edge Is Natural, Organic, Exotic
    • Shea Butter Is the Star
    • Exotic Ethnic Ingredients Appearing in Lots of Mainstream Skincare Brands
      • (Table) Selected Introductions of Ethnic Skincare Products, by Marketer and Brand, 2007-2008
  • Consumer Advertising Positioning
    • Beauty Shots of Lovely Dark Skin, With or Without Text
    • Advertorials
    • Clear, Even-Toned, Ash-Free Skin
    • Confidence and Romance
    • Ad Sources Include…
  • Consumer Promotions
    • Couponing of Ethnic Skincare Products
    • Sampling
    • Free or Discounted Merchandise
    • Meet a Pop Star
• The Competitive Situation
  • Highlights
  • The Competitive Situation
    • Pressures on Brands in Mass -- While Other Channels Blossom
    • Marketers Stay Ethnic-Specific, or Soften Positions
    • Several Notable Acquisitions
    • Eight Marketers Profiled
  • Competitive Profile: Alberto-Culver Co.
    • (Table) Competitive Profile: Alberto-Culver Co.
    • Spin-off Whittles Net Sales Down to $1.5 Billion in Fiscal 2007
    • Good Progress in First Nine Months of FY2008
    • Alberto's Ethnic Haircare Brand-Stable
    • Alberto Sticks to Value-Orientation
    • Value for Kids, Too
    • Soft & Beautiful Extended into Skincare Arena
    • Other Alberto Brands
  • Competitive Profile: Carol's Daughter, Inc.
    • (Table) Competitive Profile: Carol's Daughter, Inc.
    • Sales Estimated at Up to $30 Million
    • The Carol's Daughter Explosion Had a Slow Buildup
    • Carol's Daughter on HSN
  • Competitive Profile: GMP Capital Trust/ EdgeStone Capital Partners, Inc./ Specialty Catalog Corp. (SCC)
    • (Table) Competitive Profile: GMP Capital Trust/ EdgeStone Capital Partners, Inc./ Specialty Catalog Corp. (SCC)
    • GMP Revenues Speed Toward $500 Million in 2007
    • SCC Posts Sales of $61 Million
    • Especially Yours: Making Black Ladies Even More Beautiful
    • Other SCC Brands and Interests
  • Competitive Profile: L'Oréal SA
    • (Table) Competitive Profile: L'Oréal SA
    • Sales of €17.1 Billion in 2007
    • First Half Bodes Tame Outlook for 2008
    • L'Oréal -- the World's Largest Beauty Firm…
    • …And World's Largest Ethnic Beauty Firm
    • L'Oréal's Asian Connection
    • Distribution Fortified by Beauty Alliance, Maly's West Acquisitions
  • Competitive Profile: The Procter & Gamble Company
    • (Table) Competitive Profile: The Procter & Gamble Company
    • Net Sales Jump to $83.5 Billion in Fiscal 2008
    • P&G Owns Some of Planet's Most Popular Brands
    • P&G's Ethnic HBC Strategy: Plain Dealing for High Volume
    • P&G Hikes Prices
  • Three Marketers to Watch
    • A Diverse Trio
    • Ales Groupe
      • (Table) Ales Groupe
    • Global Goddess Beauty, Inc.
      • (Table) Global Goddess Beauty, Inc.
    • Mirta de Perales, Inc.
      • (Table) Mirta de Perales, Inc.
• Distribution and Retail
  • Highlights
  • Distribution
    • Traditional Four-Step, Plus DSD and Direct Sales Paths
    • P&G Makes Supply Chain Leaner and Meaner
  • At the Retail Level
    • "B&Bs" Account for Hefty Share of Ethnic HBC Retail Dollars
    • Margins, Assortments Still Improving, as Audience Is Recognized
    • Walgreen's and the Dr. Jan Adams Debacle
    • Walgreen's New The Face Shop Line from Korea
  • Retailer Focus: Sally Beauty Holdings, Inc.
    • A $2.5 Billion Company
    • Sally Beauty Both a Distribution and Retail Powerhouse
  • Retailer Focus: LVMH/Sephora
    • Revenues of €16.5 Billion in 2007
    • Outlook for 2008
    • Sephora Overview
    • The Ideal Mall Destination for a Rainbow Demographic
    • Sephora's Venture With JCPenney
• The Consumer
  • Highlights
  • The U.S. Ethnic Population
    • Ethnic Sectors Growing Faster Than the Mainstream
      • (Table) Projection of U.S. Population, by Race and Gender, 2008-2020 (In Thousands)
  • About Simmons Data
    • What They Are…
    • …And How to Use Them
    • The Survey's Overall Gauge
    • Marketing Regions Defined
      • (Table) Projections of Numbers of U.S. Adults, by Demographic Factor, 2008 (In Thousands)
  • The Ethnic HBC Consumer: Haircare
    • Relaxer Use Continues Decline to 9.0 Million Ethnic Users
      • (Table) U.S. Use of Hair Relaxers and Home Permanents, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
    • Use of Three Relaxer Brands Skews to Low-Income Lifestyle
      • (Table) Demographic Characteristics Most Favoring Use of Hair Relaxers/Home Perms, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)
    • Nearly 24.0 Million Ethnics Use Styling Products
      • (Table) U.S. Use of Styling Products/Hairdressings, by Race or Ethnicity, 2006-2008 (Adults, In Thousands) 2006 2008
    • Ethnic Users of Hairspray Increase to 16.5 Million
      • (Table) U.S. Use of Hairspray, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
    • Ethnic Shampooers at 53.8 Million
      • (Table) U.S. Use of Shampoo, by Race or Ethnicity, 2006-2008 (Adults, In Thousands; Recent 7 Days)
    • Ethnic Conditioner User-Force Thins to 33.1 Million
      • (Table) U.S. Use of Hair Conditioner, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
    • Dark & Lovely Conditioner Use Skews to the Less Affluent
      • (Table) Demographic Characteristics Most Favoring Use of Hair Conditioner, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)
    • More Hispanics Using Haircolor, As Everybody Else Uses Less
      • (Table) U.S. Use of Haircolor, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
    • In Haircolor Use, Too, Dark & Lovely Favored by Low-Earners
      • (Table) Demographic Characteristics Most Favoring Use of Haircolor, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)
  • The Ethnic HBC Consumer: Makeup
    • Almost 25.4 Million Ethnics Use Lipstick/Lip Gloss
      • (Table) U.S. Use of Lipstick and Lip Gloss, by Race or Ethnicity, 2003-2006 (Adults, In Thousands)
    • Lipstick/Lip Gloss Use: Fashion Fair Skews Older, M.A.C. Skews Richer
      • (Table) Demographic Characteristics Most Favoring Use of Lipstick/Lip Gloss, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)
    • Foundation Has 17.5 Million Ethnic Users
      • (Table) U.S. Use of Foundation Makeup, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
    • Foundation Brands: Again, Fashion Fair for Older Women, M.A.C for the Well-Heeled
      • (Table) Demographic Characteristics Most Favoring Use of Foundation Makeup, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)
    • Almost 14.5 Million Ethnics Apply Blush
      • (Table) U.S. Use of Blusher, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
    • Fashion Fair Blusher's Spotty Profile of Use
      • (Table) Demographic Characteristics Most Favoring Use of Blusher, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)
    • Ethnic Eye Shadow/Eyeliner/Eyebrow Pencil User-Base 19.5 Million Strong
      • (Table) U.S. Use of Eye Shadow/Eye Liner/Eyebrow Pencil, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
    • Ethnic Eye Shadow/Eyeliner/Eyebrow Pencil Brand Use: Fashion Fair vs. M.A.C.
      • (Table) Demographic Characteristics Most Favoring Purchase of Eye Shadow/Eye Liner/ Eyebrow Pencil, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)
    • Nearly 17.7 Million Ethnics Use Mascara
      • (Table) U.S. Use of Mascara, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
    • Ethnic Nail Polish Users Projected at 20.1 Million
      • (Table) U.S. Use of Nail Polish, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
  • The Ethnic HBC Consumer: Skincare
    • Over 44.4 Million Ethnic Users of Moisturizers/Lotions
      • (Table) U.S. Use of Moisturizers and Lotions, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
    • Ethnic Users of Baby Oil Set at 26.7 Million
      • (Table) U.S. Use of Baby Oil or Lotion, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
    • About 26.4 Million Ethnics Are Facial Cleanser Users
      • (Table) U.S. Use of Facial Cleansing Creams, Lotions, and Gels,*** by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
    • Ethnic Body Wash Users Jump to 42.0 Million
      • (Table) U.S. Use of Body Wash, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
    • Surprise! Ethnics Using Suncare Products Pegged at 13.2 Million
      • (Table) U.S. Use of Suntan Lotion, Sunscreen, and Sunless Tanning Preparations, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
    • Ethnics Using Depilatories Climbs to 8.6 Million
      • (Table) U.S. Use of Depilatories, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
    • Ethnic Shave Cream Users Number 26.4 Million
      • (Table) U.S. Use of Shaving Cream and Gel, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
    • Aftershave/Cologne/Talc Has Ethnic User-Base of 23.2 Million
      • (Table) U.S. Use/Purchase of Aftershave, Cologne, Talc, etc., by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
  • Ethnic HBC Consumer Focus: Green- Consciousness
    • News Flash: Ethnics More Green-Minded Than Whites
    • BIGresearch Data on Ethnic Purchasing of Organic HBC
      • (Table) Shares of Consumers Who Buy Organic Health and Beauty Care Products, by Race, Hispanic Origin, and by Age Over or Under 35, 2008*
  • Consumer Focus: Where Blacks and Asians Shop for HBC
    • BIGresearch Data on Black and Asian Patronage of HBC Retailers
      • (Table) Consumers' Most Preferred Retail Stores for HBC Shopping, by Race and Hispanic Origin, 2008
• Addresses of Selected Marketers