Ethnic Hair, Beauty and Cosmetics Products in the U.S., 6th Edition

Packaged Facts
November 1, 2008
282 Pages - SKU: LA1474402
Attention: There is an updated edition available for this report.
Countries covered: United States

Special offer: now 20% off original price of $3,300
Packaged Facts conservatively estimates that the U.S. retail market for ethnic-specific haircare, makeup, and skincare products is continuing to post strong growth in 2008 -- close to 7% -- and will finish the year at nearly $2.6 billion.

Estimating the amounts that ethnic consumers spend on general-market HBC involves some speculation; however, it is clear that this sector spends far more on general-market haircare, makeup, and skincare products than it does on ethnic-specific versions. In 2008, Packaged Facts figures that ethnic purchases of general-market HBC have risen by a total of approximately 12%, or by $825 million, during 2004-2008.

Three key positive factors in the ethnic HBC market’s sales growth are:
    1) The ethnic population in the United States continues to grow.
    2) Ethnic-specific HBC is influenced by America’s ongoing yen for things upscale. While products are still often value-oriented, the door is open to big potential for premium-to-prestige-tier versions selling through prestige, pop prestige, natural food/HBC stores and mass.
    3) The U.S. retail scene is in flux. The traditional retail channels are transforming, affording ethnic HBC marketers the chance to greatly expand distribution.
Report Methodology

Ethnic Beauty Products: The U.S. Market is based on information gathered from primary, secondary, and syndicated sources. Primary research involves on-site study of how ethnic HBC is sold through retail stores; Packaged Facts also consults with industry executives. Secondary research involves the evaluation and comparison of data from articles found in financial, marketing, and retail publications, as well as on corresponding types of websites. Company literature, government agencies, and other sources also provided valuable secondary data.

Statistics on market revenues and growth trends derive from all available data on the ethnic HBC marketplace, be they quantitative or qualitative; that is to say, a broad range of societal and economic trends are factored in, to help shape the most accurate possible view of sales progress.

Brand share data are provided by Information Resources, Inc. (IRI), which taps directly into checkout scanners in the three main mass-market channels -- supermarkets, chain drugstores, and mass merchandisers.

Analysis of consumers’ purchase and use of ethnic HBC is based on semi-annual surveys by Simmons Market Research Bureau, Inc., one of the leading compilers of demographic data in the United States. Topical data on consumers’ purchasing habits are provided by BIGresearch LLC, which conducts monthly online surveys.

More Asian American Market reports by Packaged Facts

Ethnic Hair, Skin, and Cosmetics Products in the U.S., 8th Edition by Packaged Facts
There is good reason to be optimistic about ethnic hair, skin, and cosmetics products in the United States, and for marketers to be ramping up ...
Ethnic Health and Beauty Care Products in the U.S., 7th Edition by Packaged Facts
No market is an island -- but why do many marketers and retailers still consider the ethnic HBC aisle as separate from the rest of ...
U.S. Market for Multicultural Women: How African-American, Latina and Asian-American Women Are Driving Change in the American Consumer Economy, The, 2nd Edition by Packaged Facts
Many Americans marveled in 2009 as an African-American woman assumed the duties of First Lady and a Latina donned the robes of a Supreme Court ...
Asian-American Market in the U.S. 4th edition by Packaged Facts
This new Packaged Facts report focuses on the consumer attitudes and spending patterns of Asian Americans, who continue to offer the most lucrative opportunities in ...
See all reports like this >>

More United States Asian American Market reports

Asian American Lifestyles and Entertainment - US - September 2014 by Mintel International Group Ltd.
“Asians are an important and growing market for entertainment and leisure categories. These high-income, highly educated consumers represent a potentially lucrative market, especially for entertainment ...
The Shopping Experience of Asian Americans - US - August 2014 by Mintel International Group Ltd.
“Though Asians represent an enticing market, with substantial and growing buying power and many high-income and highly educated shoppers, marketers need to remember ...
Asian American Premium Brand Consumer - US - June 2013 by Mintel International Group Ltd.
“Asian American consumers control substantial collective buying power, but cannot be addressed as one group. Because there are multiple languages and multiple generations ...
Asians and Dining Out - US - May 2013 by Mintel International Group Ltd.
Asians enjoy dining out and they have more money to spend at restaurants as compared to the average consumer, and yet many segments of the ...
See all reports like this >>

More United States reports

U.S. & European Stenting and Dilation Market by iData Research, Inc.
U.S. & European Stenting and Dilation MarketU.S. & European Stenting and Dilation market report includes units sold, market value, forecasts, as well as ...
The 2013-2018 Outlook for Collagen and (hyaluronic Acid) HA-Based Biomaterials in the United States by Icon Group International, Inc.
The 2013-2018 Outlook for Collagen and (hyaluronic Acid) HA-Based Biomaterials in the United StatesThis econometric study covers the latent demand outlook for collagen and (hyaluronic ...
The 2013-2018 Outlook for Relish in the United States by Icon Group International, Inc.
This econometric study covers the latent demand outlook for relish across the states and cities of the United States. Latent demand (in millions of U.S. ...
See all reports like this >>



    Online Download  USD 2,640  
    Global Site License  USD 6,600  
    Hard Copy Mail Delivery  USD 3,700  
    Online Download plus 1 Hard Copy  USD 4,100  
US: 800.298.5699
Int'l: +1.240.747.3093

Share this report

    Other tasks

    Join Alert Me now!
    Receive bi-weekly email alerts on new market research

    Sign up today!