The U.S. Cosmeceuticals Market

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March 1, 2002
290 Pages - SKU: LA606850
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  1. Executive Summary

    Scope and Methodology
    • Products Covered
    • Report Methodology

    The Products
    • Cosmeceuticals Market Parameters
    • Three Categories
    • Cosmeceutical Skin Care
    • Cosmeceutical Hair Care
    • Cosmeceutical Hair Growth Treatments
    • Products by Sales Channel: Mass Market and Prestige
    • Special Ingredients in Cosmeceuticals
    • Alpha-Hydroxy Acids
    • Beta-Hydroxy Acids
    • Retinol/Vitamin A
    • Vitamin C
    • Other Vitamins
    • Antioxidants
    • A Host of Other Herbs and Botanicals
    • Minoxidil Defines the Hair Growth Category
    • Specialty Ingredients in Cosmeceutical Hair Care
    • Regulatory Environment

    The Market
    • Total U.S. Cosmeceuticals Market Tops $5 Billion in 2001
    • Skin Care Category Tops $2.8 Billion
    • Strong Growth in Both Facial and Hand and Body Segments
    • Table 1-1: U.S. Retail Store Sales of Cosmeceuticals by Category, 1997‑2001 (dollars; percent): 3 categories, 4 segments
    • Hair Care Category Is Strongest
    • Hair Growth Products at Around $100 Million: Steady Decline
    • Skin Care Is Largest Category Overall
    • Mass Merchandisers Lead in Mass-Market Sales
    • Women Are the Primary Consumers for All Categories
    • Factors Affecting Market Growth
    • Boomers: the Target Generation
    • Innovation Trumps All Other Factors
    • Cosmeceutical Sales Will Top $6.2 Billion in 2006

    The Marketers
    • A Diverse Roster of Over 100 Marketers
    • Estée Lauder
    • Procter & Gamble
    • Unilever
    • L’Oréal
    • Alberto-Culver
    • Beiersdorf
    • Kao (Andrew Jergens Company)
    • Johnson & Johnson
    • Competition from Direct Marketers
    • Pharmacia Is the Only Significant Player in Hair Growth
    • Table 1-2: Marketer Share of Overall Cosmeceuticals Market
    • (percent): 10 marketers
    • New Product Trends in Cosmeceutical Skin Care
    • Patented Complexes
    • Day/Night and Prevent/Correct
    • Blemish Control
    • Firm & Lift/Anti-Cellulite
    • Other Trends, Current and Ended
    • New Product Trends in Hair Care
    • Trendy Ingredients: Soy, Keratin
    • Aromatherapy
    • Shampoos and Conditioners for Color-Treated Hair
    • Hair with Specific Functions

    Retail and Distribution
    • A Changing Retail Picture
    • Mass-Market Outlets Constitute Nearly 60% of Sales
    • Department Stores in Changing Times
    • In Skin Care, Department Stores Focus on the Face
    • Pricing at Prestige Outlets
    • Specialty Store Prices Are Lower than in Department Stores
    • Mass Merchandisers Offer Low Prices and Wide Selection
    • Mass Merchandisers Lead in Every Cosmeceuticals Category Except Hair Growth
    • Supermarkets Avoid the Higher Price Points
    • Drugstores’ Share Is Dwindling
    • Mass Marketer Trying to Offer More Service to Sell Cosmeceuticals

    The Cosmeceuticals Market Consumer
    • Gender Is the Key Factor in Overall Use
    • The Skin Care Category Consumer
    • Hand and Body Lotion: Female Users Outnumber Male Users by Three to One
    • Brand Data Point to a Young, Female, Mildly Upscale Cosmeceutical Shampoo User
    • The Hair Growth Product Consumer


  2. The products
    Product Classifications
    • Cosmeceuticals Defined
    • Cosmeceutical Market Parameters
    • A Product Marketed as a Cosmeceutical Is a Cosmeceutical
    • Three Categories
    • Cosmeceutical Skin Care
    • Cosmeceutical Hair Care
    • Cosmeceutical Hair Growth
    • Products Outside the Scope of this Report
    • Products by Sales Channel: Mass Market, Prestige, Alternative
    • Cosmeceutical Share of Overall Personal Care Categories
    • Table 2-1: Cosmeceuticals Share of Selected Overall Personal Care Product Categories in Mass-Market Outlets, 2001 (percent)

    History of the Cosmeceuticals Market
    • The History of Cosmeceuticals Is the History of Ingredients
    • The Term “Cosmeceutical” Was Coined by a Dermatologist
    • NASA and FDA Blaze the Trail
    • Collagen and Biomatrix Complexes Arrive in the 1970s
    • Cosmeceutical Dreams Precede Reality in the 1980s
    • Dermatological Treatments Inspire the First Real Cosmeceutical Skin Care Products
    • Vitamin A Derivatives Boost Sales of Anti-Wrinkle Products
    • Procter & Gamble Pioneers Cosmeceutical Shampoos and Conditioners

    Problems Treated by Cosmeceuticals
    • Most Skin Care Specialty Ingredients Treat Photodamage
    • Photodamage Is the Chief Cause of Skin “Aging”
    • The Free Radical Theory
    • Other Causes of Aging Skin
    • Cellulite
    • Causes of Hair Loss and Thinning Hair
    • Damage to Hair Treated by Cosmeceutical Shampoos and Conditioners

    Non-Specialty Ingredients in Cosmeceuticals
    • Non-Specialty Ingredients in Skin Care
    • Non-Specialty Ingredients in Shampoos and Conditioners
    • Inactive Ingredients in Hair Growth Products

    Specialty Ingredients in Cosmeceuticals
    • Skin Care Products Have Widest Assortment of Specialty Ingredients
    • Alpha-Hydroxy Acids
    • Safety of AHAs
    • Beta-Hydroxy Acids
    • Retinol/Vitamin A
    • Vitamin C
    • Other Vitamins
    • Antioxidants
    • A Host of Other Herbs and Botanicals
    • Coenzyme Q10
    • Wild Yam Extract (“Natural Progesterone”)
    • Herbal Ingredients
    • Ingredients Found in the Skin
    • Minoxidil Defines the Hair Growth Category
    • Alternative Hair Growth Ingredients
    • Specialty Ingredients in Cosmeceutical Hair Care
    • Specialty Delivery Systems
    • Liposomes
    • Microsponges
    • Timed-Release Capsules
    • Patches

    Packaging and Labeling
    • Types and Sizes of Product Packaging
    • Cosmeceutical Skin Care Packaging
    • Packaging of Hair Care Products
    • Hair Growth Product Packaging
    • Labeling Follows Regulations

    Regulatory Environment
    • The FDA Is the Chief Government Regulator
    • Other Agencies Act on the Industry
    • FDA Approach Is Based on Separating Drugs from Cosmetics
    • Regulatory Distinctions Between Drugs and Cosmetics
    • Labeling
    • Safety
    • Efficacy
    • The Blurry Borderland of Cosmeceuticals
    • FDA Regulation in an Anti-Regulatory Climate
    • Industry Self-Regulation
  3. The Market
    • Figure 3-1: U.S. Retail Store Sales of Cosmeceutical Products, 1997‑2001 (dollars; percent)


    The Market
    • Basis for Sales Estimates
    • Departures from the Previous Report
    • Total U.S. Cosmeceuticals Market Tops $5 Billion in 2001
    • Table 3-1: U.S. Retail Store Sales of Cosmeceutical Products by Category, 1997-2001 (dollars; percent): 3 categories, 4 segments
    • Cosmeceutical Skin Care Tops $2.8 Billion
    • Strong Growth in Both Facial and Hand and Body Segments
    • Cosmeceutical Hair Care
    • Hair Growth Products at around $100 Million: a Steady Decline
    • Skin Care Leads in Both Distribution Channels
    • Table 3-2: U.S. Retail Sales in Prestige Outlets of Cosmeceuticals by Category and Segment, 1997-2001 (dollars; percent): 3 categories, 4 segments
    • Table 3-3: U.S. Retail Sales in Mass-Market Outlets of Cosmeceuticals by Category and Segment, 1997-2001 (dollars; percent): 3 categories, 4 segments

    Market Composition by Product Category
    • Skin Care Is the Largest Category Overall
    • Table 3-4: Share of U.S. Retail Store Sales of Cosmeceuticals by Category and Segment, 1997-2001 (dollars; percent): 3 categories, 4 segments
    • Hair Care Leads Mass-Market; Skin Care Dominates Prestige
    • Table 3-5: Share of Cosmeceutical Sales, Mass-Market vs. Prestige (percent): 3 categories, 4 segments

    Market Composition by Retail Outlet
    • Mass-Market Accounts for an Estimated 59% of Cosmeceutical Sales
    • Table 3-6: Cosmeceutical Share of Selected Overall Personal Care Product Categories in Mass-Market, 2001 (percent): 3 categories, 4 segments
    • Department Stores Lead within Prestige, Mass Merchandisers within Mass-Market

    Market Composition by Consumer, Region, and Seasonality
    • Women Are the Primary Consumers for Most Categories
    • Region and Season Make Little Difference
    • Figure 3-2: Projected U.S. Retail Store Sales of Cosmeceutical Products, 2001-2005 (dollars; percent)

    Factors Affecting Market Growth
    • Baby Boomers Plus Technology
    • Boomers: the Target Generation
    • Influence beyond Their Numbers
    • Are the Boomers on Their Way out of the Cosmeceuticals Market?
    • Formulating for Older Boomers and Younger Narcissists
    • In 1990s Managed Care Led Dermatologists to Focus on Cosmetic Treatments
    • Spa Growth in the 1990s
    • Innovation Trumps All Other Factors
    • The 2002 Recession
    • From a Culture of Narcissism to a Culture of Patriotism? Not Likely
    • The Hair Growth Market Stalls

    Projected Growth
    • Cosmeceutical Sales Will Top $6.2 Billion in 2006
    • Table 3-7: Projected U.S. Retail Store Sales of Cosmeceutical Products, 2001-2006 (dollars; percent)

  4. The Marketers
    The Marketers
    • A Diverse Roster of Over 100 Marketers
    • Major Marketers usually Focus on One type of Retail Outlet
    • Procter & Gamble
    • Unilever
    • Alberto-Culver
    • L’Oréal
    • Beiersdorf
    • Johnson & Johnson
    • Kao (Andrew Jergens Company)
    • Estée Lauder
    • Other Important Contenders in Prestige Outlets
    • Competition from Direct Marketers
    • Natural-Niche Marketers
    • Only One Significant Player in Hair Growth
    • Table 4-1: Selected Cosmeceuticals Marketers, Brands, and Products, 2001 (list): 79 marketers

    Cosmeceuticals Market — Marketer Shares
    • The Top Three Marketers Account for Almost Half of Overall Cosmeceutical Sales
    • Table 4-2: Marketer Share of Overall Cosmeceuticals Market (percent): 10 marketers
    • Estée Lauder Dominates Sales at Prestige Outlets
    • Table 4-3: Top Five Marketers of Cosmeceuticals in Prestige Outlets (rank)
    • Led by P&G, Three Companies Account for over Half of Mass-Market Cosmeceuticals
    • Table 4-4: Marketer Share of Cosmeceuticals in Mass-Market Outlets (Mass Merchandisers, Drugstores, and Supermarkets) (percent): 9 marketers
    • Five Companies Have Shares between 6% and 9%
    • Two Other Companies Have Shares over 1%

    Hair Care Category — Marketer/Brand Shares
    • Brand Share Data for Prestige Channel Are Unavailable
    • Top Two Marketers Account for Nearly Three Quarters of Cosmeceutical Hair Care in Mass Outlets
    • Procter & Gamble Will Have Nearly Half the Market
    • Unilever and Alberto-Culver Occupy the Second Tier
    • All Other Marketers Have Shares Below 4%
    • The Same Marketers and Brands Dominate Shampoos and Conditioner
    • Table 4-5: Marketer/Brand Shares of Cosmeceutical Hair Care (Shampoos and Conditioners), 2001 (percent): 11 marketers, 19 brands

    Skin Care Category — Marketer/Brand Shares
    • Estée Lauder’s Lead Is Stronger in Overall Sales and Skin Care Sales in Prestige Outlets
    • Top Three Marketers Account for over 50% of Sales in Mass Outlets
    • Unilever, Procter & Gamble, and Beiersdorf in a Dead Heat
    • Kao Corporation and Johnson & Johnson Make up the Second Tier
    • Five Other Marketers Have Shares over 1%
    • Table 4-6: Marketer/Brand Shares of Skin Care Products in Mass-Market Outlets, 2001 (percent): 11 marketers, 17 brands

    Hair Growth Category — Marketer/Brand Shares
    • Rogaine and Private-Label Are the Only Significant Players
    • Table 4-7: Marketer/Brand Shares of Hair Growth Products in Mass-Market Outlets, 2001 (percent): 3 marketers, 3 brands

    Competitive Profile: Alberto-Culver
    • Sales of $2.5 Billion in 2001
    • A History of Innovation
    • Two Business Segments
    • Cosmeceutical Specialty Ingredients Help Keep Alberto V05 Fresh
    • Same Price Range and a Line Similar to Unilever’s Suave
    • Alberto-Culver Bought St. Ives Laboratories in 1996
    • St. Ives Moves into Anti-Aging
    • Tresemmé Completes Alberto-Culver’s Coverage of Price Points

    Competitive Profile: Avon Products, Inc.
    • Sales of $5.7 Billion in 2000
    • Avon’s Direct Sales Model
    • Cosmeceutical Skin Care Is a Major Part of Avon’s Product Line
    • Major Cosmeceutical Skin Care Lines
    • A Wide Range of Products, a Fast Pace for Product Introduction
    • Avon’s Foray into Stores

    Competitive Profile: Beiersdorf AG
    • Sales of 4.12 Billion Euros in 2000
    • Fifth-Place Company in U.S. Cosmeceuticals in Mass-Market
    • Co-Enzyme Q10 and Other Miracle Ingredients
    • Experiment in Men’s Skin Care

    Competitive Profile: The Estée Lauder Companies, Inc.
    • Net Sales of $4.6 Billion in Fiscal 2001
    • A Global Skin Care and Cosmetics Marketer
    • A Prestige Marketer of Many Faces, Tentatively Exploring Mass Outlets
    • Brands for Every Prestige Niche
    • A Pioneer in Cosmeceutical Skin Care
    • Bringing Cosmeceuticals to Male Consumers
    • Fighting Gravity
    • Initiatives in Specialty Retailing

    Competitive Profile: Johnson & Johnson
    • Johnson & Johnson Marks 66 Consecutive Years of Sales Increases
    • Company History
    • Organization
    • Acquisitions and Internal Expansion Lead to a Commanding Position in Skin Care
    • The Cosmeceutical Products
    • Neutrogena
    • RoC

    Competitive Profile: Kao Corporation/Andrew Jergens Company
    • Sales of $8 Billion in Fiscal 2000
    • Jergens and Curél Launch Anti-Aging Products

    Competitive Profile: L’Oréal Group
    • The World’s Largest Beauty Products Company
    • Familiar Brands
    • A Global Marketer with 500 Brands
    • Broad Range and Sound Financial Footing Are L’Oréal’s Competitive Advantages
    • Relatively Small Share of Cosmeceutical Hair Care in Mass Outlets
    • L’Oréal Plenitude Versus Oil of Olay
    • Taking Aim at Still Older Women with Revitalift and Age Perfect
    • Top End of Mass
    • A Cosmeceutical in the Cetaphil Line-up
    • Lancôme: the Essence of Chic
    • Other L’Oréal Prestige Skin Care Brands

    Competitive Profile: Pharmacia Corporation
    • Sales of $18.1 Billion in 2000
    • Major Brands/Familiar Brands
    • Shedding the “Frankenfood” Image
    • Pharmacia Is Confined to a Cosmeceuticals Niche

    Competitive Profile: Procter & Gamble
    • Sales of $39.2 Billion in Fiscal 2001
    • Company History
    • Familiar P&G Brands
    • Moving from Soap to Health and Personal Care
    • Purchase of Clairol Strengthens P&G’s Presence in Cosmeceuticals
    • P&G Purchased Oil of Olay in 1985
    • Oil of Olay’s 1995 BHA Setback
    • Back to the Drawing Board: Age-Defying Series, ProVital, and Total Effects
    • Cosmeceutical Hair Care: Pantene and B5
    • Vidal Sassoon
    • The Clairol Brands: Herbal Essences, Aussie, and Infusium

    Competitive Profile: Unilever
    • Sales of $44 Billion in 2000
    • The World’s Largest Joint Venture
    • U.S. Operating Companies and Familiar Brands
    • Cosmeceutical Brands in Skin Care and Hair Care
    • Unilever Versus Procter & Gamble
    • Unilever Champions the Low End
    • Pond’s Declines in the Face of Increased Competition

    New Product Trends in Cosmeceutical Skin Care
    • Patented Complexes
    • Table 4-8: U.S. Cosmeceuticals Market New Product Introductions with Patented Complexes (listing): 8 marketers, 9 brands
    • Day/Night and Prevent/Correct
    • Table 4-9: U.S. Cosmeceuticals Market Selected New Cosmeceuticals Introductions for Day/Night (listing): 10 marketers, 13 brands
    • Sunscreen
    • Table 4-10: U.S. Cosmeceuticals Market Selected New Cosmeceuticals Introductions with Sunscreen (listing): 11 marketers, 12 brands
    • Blemish Control
    • Table 4-11: U.S. Cosmeceuticals Market Selected New Cosmeceuticals Introductions: Blemish Fighting (listing): 7 marketers, 7 brands
    • Firm & Lift/Anti-Cellulite
    • Table 4-12: U.S. Cosmeceuticals Market Selected New Cosmeceuticals Introductions: Firm/Lift (listing): 10 marketers, 10 brands
    • Other Trends, Current and Over

    New Product Trends in Hair Care
    • Trendy Ingredients: Soy, Keratin
    • Table 4-13: U.S. Cosmeceuticals Market New Cosmeceutical Hair Care Products with Soy or Keratin (listing): 5 marketers, 6 brands
    • Aromatherapy
    • Table 4-14: U.S. Cosmeceuticals Market New Cosmeceutical Hair Care Products: Aromatherapy (listing): 6 marketers, 6 brands
    • Shampoos and Conditioners for Color-Treated Hair
    • Table 4-15: U.S. Cosmeceuticals Market New Cosmeceutical Hair Care Products for Color-Treated Hair (listing): 9 marketers, 9 brands
    • Segmentation by Function and Type of Hair
    • Table 4-16: U.S. Cosmeceuticals Market New Cosmeceutical Hair Care Products for Special Hair Problems (listing): 7 marketers, 7 brands

    Estimated Advertising Expenditures
    • Approximately Half a Billion Spent in 2000
    • All Media Used
    • Bristol-Myers Squibb Leads with 15% of Total Expenditures
    • With 13%, Procter & Gamble Is Second-Place Spender
    • Beiersdorf and L’Oréal Each Account for 11% of Total Spending
    • Three Marketers with Very Different Market Shares Each Account for 8% of Total Spending
    • Four Other Companies Spend over $15 Million
    • Four Companies Spend around $5 Million Each

    Consumer Advertising Positioning
    • Cosmeceuticals Market Positioning Differs Sharply between Categories
    • In the Hair Care Category the Theme Is “Healthy Hair”
    • Shine, Moisture, and Volume as Characteristics of Healthy Hair
    • Healthy Can Be Fun
    • Hair Care Advertisers Use Salon Cachet
    • Celebrity Endorsements in Hair Care
    • The Skin Care Category: Science and Aging
    • The Message of Skin Aging Is Even Addressed to the Young
    • The Ingredient Story
    • Celebrity Endorsements in Skin Care
    • Hair Growth Advertising

    Consumer Promotion
    • Promotions Focus on Coupons
    • Buy One, Get One Free and Cross-Merchandising
    • Free Samples at Department Stores and in Direct Mail
    • Contests, Big Publicity Events Are Relatively Rare

  5. Retail and Distribution

    At the Distribution Level
    • Cosmeceuticals Take Complex and Varied Distribution Paths
    • DSD Brings Economy of Scale
    • Traditional Distribution Still Has Advantages
    • “Lean Retailing” Trend in Apparel Will Affect Cosmeceutical Distribution
    • From Warehouse to Distribution Center
    • Diversion and the “Gray Market”

    At the Retail Level: Overview
    • A Changing Retail Picture
    • Mass-Market Outlets Constitute 59% of Sales

    At the Retail Level: Prestige Outlets
    • Price, Selection, and Service
    • Department Stores in Changing Times
    • Department Stores Losing Ground to Specialty Stores
    • In Skin Care Prestige Outlets Focus on the Face
    • Pricing at Prestige Outlets
    • Department Stores Appeal to Older Customers
    • Specialty Stores Priced Lower, with a Smaller Selection

    At the Retail Level: Mass-Market Outlets
    • Mass Merchandisers, Drugstores, and Supermarkets
    • Mass Merchandisers Offer Low Prices and Wide Selection
    • Mass Merchandisers Lead in Every Cosmeceuticals Category Except Hair Growth
    • Supermarkets Avoid the Higher Price Points
    • Drugstores’ Share Is Dwindling
    • Mass Merchandisers Are Trying to Offer More Service to Sell Cosmeceuticals
    • Proliferation of New Products Is a Challenges to Retailers
    • Product Placement Challenges Retailers
    • No “Seniors” Section

    At the Retail Level: Alternative Retail
    • Alternative Retail Is Important but Ambiguous
    • Natural Food Stores
    • Direct Marketing
    • Word Is Still out on Internet Sales Growth
    • Estée Lauder Shows Commitment to the Internet by Purchasing Gloss.com

  6. The Consumer

    Note on Sources
    • Interpreting Simmons Market Research Bureau Data

    The Cosmeceuticals Market Consumer
    • Gender Is the Key Factor for Overall Use

    The Skin Care Category Consumer
    • Brand Profiles Are Clues to the Cosmeceutical Skin Care User
    • The Overall Skin Care Consumer
    • 63% of Adult American Women Use Facial Moisturizers
    • Use by Men at Zero in Simmons’ Sample
    • “All Users” — Mildly Upscale, Older than Average
    • Table 6-1: Facial Moisturizer Use by Age, 2001 (number)
    • “Medium” Users Are Older and Better Educated than Average
    • Heavy Users Tend to Be 35-54
    • Table 6-2: Demographic Characteristics Favoring Use of Facial Moisturizers: All Users, Medium Users, and Heavy Users, 2001 (13 factors)
    • Lotions Are the Preferred Form
    • Table 6-3: Demographic Characteristics Favoring Facial Moisturizers by Type: Cream vs. Lotion, 2001 (13 factors)
    • More Use Sunscreen or Sunblock
    • Table 6-4: Demographic Characteristics Favoring Facial Moisturizers by Type: Sunscreen/Sunblock vs. Without Sunscreen/Sunblock, 2001 (13 factors)
    • Brand Profiles Are Key to Cosmeceutical Aspects
    • Users of Cosmeceutical Brands Are Older than Users of All Facial Moisturizers
    • Avon Facial Moisturizers
    • Clinique Facial Moisturizers
    • Estée Lauder Facial Moisturizers
    • Oil of Olay Facial Moisturizers
    • Pond’s Facial Moisturizers
    • Table 6-5: Demographic Characteristics Favoring Adult Use of Facial Moisturizers by Brand: Avon, Clinique, and Estée Lauder, 2001 (13 factors)
    • Table 6-6: Demographic Characteristics Favoring Adult Use of Facial Moisturizers by Brand: Oil of Olay, Pond’s, and Vaseline, 2001 (13 factors)
    • Little Information Available for Cosmeceutical Side of Hand and Body Moisturizers
    • Female Users Outnumber Male Users by about Three to One
    • Cosmeceutical Trends Revealed in Brand Profiles
    • Age Peaks in Two Separate Groups
    • Table 6-7: Demographic Characteristics Favoring Use of Hand and Body Moisturizers: All Users, Medium Users, and Heavy Users, 2001 (13 factors)
    • Table 6-8: Demographic Characteristics Favoring Adult Use of Hand and Body Moisturizers by Brand: Clinique, Eucerin, and Jergens Advanced Therapy Aloe & Lanolin, 2001 (12 factors)
    • Table 6-9: Demographic Characteristics Favoring Adult Use of Hand & Body Moisturizers by Brand: Jergens Advanced Therapy — Vitamin E, Nivea, and St. Ives, 2001 (13 factors)

    The Hair Care Category Consumer
    • Using Hair Care Brand Surveys to Study the Cosmeceuticals Consumer
    • Brand Data Point to a Young, Female, Mildly Upscale Cosmeceutical Shampoo User
    • Cosmeceutical Conditioner Users also Trend Young
    • All, Medium, and Heavy Shampoo Users
    • Table 6-10: Demographic Characteristics Favoring Use of Shampoo, 2001 (13 factors): Medium, Heavy
    • Sharper Differences Define Users of Specialized Shampoos
    • For Color-Tinted Hair
    • For Silver-Grey Hair
    • For Damaged Hair
    • For Dry Hair
    • For Extra Body
    • Table 6-11: Demographic Characteristics Favoring Adult Use of Shampoo by Type: For Color-Tinted Hair, For Silver-Grey Hair, and For Damaged Hair, 2001 (13 factors)
    • Table 6-12: Demographic Characteristics Favoring Adult Use of Shampoo by Type: For Dry Hair and For Extra Body, 2001 (13 factors)
    • Brand Profiles of Cosmeceutical Shampoos
    • L’Oréal Vive Shampoo
    • Pantene Shampoo
    • Pantene Pro-V Shampoo
    • Salon Selectives Shampoo
    • Suave Shampoo
    • Tresemmé
    • Table 6-13: Demographic Characteristics Favoring Adult Use of Shampoo by Brand: L’Oréal Vive, Pantene, and Pantene Pro-V, 2001 (13 factors)
    • Table 6-14: Demographic Characteristics Favoring Adult Use of Shampoo by Brand: Salon Selectives, Suave, and Tresemmé, 2001 (13 factors)
    • Cosmeceutical Conditioner Users and Brands
    • Clairol Herbal Essences Conditioner
    • Pantene Conditioner
    • Pantene Pro-V Conditioner
    • Suave Conditioner
    • Thermasilk Conditioner
    • Table 6-15: Demographic Characteristics Favoring Use of Conditioner, 2001 (13 factors)
    • Table 6-16: Demographic Characteristics Favoring Adult Use of Conditioner by Brand: Clairol Herbal Essences, Pantene, and Pantene Pro-V, 2001 (13 factors)
    • Table 6-17: Demographic Characteristics Favoring Adult Use of Conditioner by Brand: Suave and Thermasilk, 2001 (13 factors)

    The Hair Growth Consumer
    • More Women Than Men Use Hair Growth Products
    • Age Is the Most Significant Factor
    • Table 6-18: Demographic Characteristics Favoring Adult Use of Hair Growth Products for Six Months or More, 2001 (13 factors)

    Appendix I: Examples of consumer and trade advertising and promotions

    Appendix II: Addresses of selected marketers
 

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