Special Offer. Now 50% off the original price of $3000.
By applying the latest biochemical techniques to the oldest dreams of human vanity, companies in the skincare, haircare and hair-growth arenas have created a $1.7 billion market that revolutionizes the traditional personal care marketplace. The U.S. Cosmeceuticals Market, a new Packaged Facts report, examines this highly competitive category segment by segment--from anti-aging facial moisturizers and anti-cellulite thigh creams, to hair growth preps and vitamin-and-herb-packed shampoos. The report covers sales, brand shares, ad expenditures, promotional tactics, new products, the regulation of product claims, and the changing retail picture. Extensive Simmons demographic data are analyzed in depth. The strategies of L'Oreal, P&G, Estee Lauder, Pharmacia & Upjohn, and other major players are also profiled.
The cosmeceuticals market consists of products sold at retail whose primary
purpose is to improve personal appearance but which are marketed around the promise
of the deeper, more lasting effects that consumers expect from pharmaceuticals. As
Packaged Facts defines the market, there are three cosmeceuticals categories:
Cosmeceutical Skin Care — including the facial and hand and body
segments.
Cosmeceutical Hair Care — including the shampoo and condi-tioner
segment.
Cosmeceutical Hair Growth — an unsegmented category that lim-its
hair loss and promotes growth.
Report Methodology
The information contained in this report is based on primary, secondary, and
syndicated research. Primary research included on-site examination of cosmeceutical
products and the retail establishments that sell them. Secondary research involved
gathering information from articles in financial marketing and trade publications,
company literature, and independent financial reports. Syndicated research came
from several different suppliers.
Statistics on market size and growth are based on careful evaluation of all
available information on market sales and trends, including data from Information
Resources, Inc.’s InfoScan Review, which served as a key source for data on super-markets
and other mass market outlets. Statistics on marketer and brand shares are
based mainly on data supplied by Information Resources, Inc.
Figures on national consumer advertising expenditures by individual marketers
are based on Competitive Media Reporting (CMR) data, as reported in the trade
press. The analysis of consumer product usage is based on Simmons Market Research
Research data for spring 2001.
Press Release
2001 Retail Sales of Cosmeceuticals Top $5 Billion, Should Best $6 Billion by 2006
New York, March 6/PRNewswire - The latest biochemical techniques have found a perfect consumer application in products that appeal to the oldest dreams of human vanity. Through the introduction of products with specialty ingredients, companies in the skincare, haircare and hair-growth arenas have created a multi-billion dollar market that has revolutionized the traditional personal care marketplace. The U.S. Cosmeceuticals Market, a newly published Packaged Facts report available at MarketResearch.com, examines the highly competitive cosmeceuticals categories and explores the new products in development, from anti-aging facial moisturizers and anti-cellulite thigh creams to hair growth preps and vitamin-and-herb-packed shampoos. The report states that the total sales for all three major market sectors passed the $5 billion mark in 2001, a sales increase of more than 9% from the previous year. Growth was lead by the hair care category, which rebounded from growth of 1.9% in 2000 to an astounding 14.9% growth in 2001.
While skin care is currently the largest category in the cosmeceuticals market, haircare may in fact be the market sector with the greatest potential. “About 56% of cosmeceutical sales come from the skin care sector,” said Meg Hargreaves, VP of Research Publishing for MarketResearch.com. “However, with the recent introduction of herbal lines and the addition of specialty ingredients in haircare products, we are seeing tremendous growth and potential for continued strength in that sector.”
The U.S. Cosmeceuticals Market provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The report also includes historical sales data, as well as market projections through the year 2005.
Executive Summary
Scope and Methodology
Products Covered
Report Methodology
The Products
Cosmeceuticals Market Parameters
Three Categories
Cosmeceutical Skin Care
Cosmeceutical Hair Care
Cosmeceutical Hair Growth Treatments
Products by Sales Channel: Mass Market and Prestige
Special Ingredients in Cosmeceuticals
Alpha-Hydroxy Acids
Beta-Hydroxy Acids
Retinol/Vitamin A
Vitamin C
Other Vitamins
Antioxidants
A Host of Other Herbs and Botanicals
Minoxidil Defines the Hair Growth Category
Specialty Ingredients in Cosmeceutical Hair Care
Regulatory Environment
The Market
Total U.S. Cosmeceuticals Market Tops $5 Billion in 2001
Skin Care Category Tops $2.8 Billion
Strong Growth in Both Facial and Hand and Body Segments
Table 1-1: U.S. Retail Store Sales of Cosmeceuticals by Category, 1997‑2001 (dollars; percent): 3 categories, 4 segments
Hair Care Category Is Strongest
Hair Growth Products at Around $100 Million: Steady Decline
Skin Care Is Largest Category Overall
Mass Merchandisers Lead in Mass-Market Sales
Women Are the Primary Consumers for All Categories
Factors Affecting Market Growth
Boomers: the Target Generation
Innovation Trumps All Other Factors
Cosmeceutical Sales Will Top $6.2 Billion in 2006
The Marketers
A Diverse Roster of Over 100 Marketers
Estée Lauder
Procter & Gamble
Unilever
L’Oréal
Alberto-Culver
Beiersdorf
Kao (Andrew Jergens Company)
Johnson & Johnson
Competition from Direct Marketers
Pharmacia Is the Only Significant Player in Hair Growth
Table 1-2: Marketer Share of Overall Cosmeceuticals Market
(percent): 10 marketers
New Product Trends in Cosmeceutical Skin Care
Patented Complexes
Day/Night and Prevent/Correct
Blemish Control
Firm & Lift/Anti-Cellulite
Other Trends, Current and Ended
New Product Trends in Hair Care
Trendy Ingredients: Soy, Keratin
Aromatherapy
Shampoos and Conditioners for Color-Treated Hair
Hair with Specific Functions
Retail and Distribution
A Changing Retail Picture
Mass-Market Outlets Constitute Nearly 60% of Sales
Department Stores in Changing Times
In Skin Care, Department Stores Focus on the Face
Pricing at Prestige Outlets
Specialty Store Prices Are Lower than in Department Stores
Mass Merchandisers Offer Low Prices and Wide Selection
Mass Merchandisers Lead in Every Cosmeceuticals Category Except Hair Growth
Supermarkets Avoid the Higher Price Points
Drugstores’ Share Is Dwindling
Mass Marketer Trying to Offer More Service to Sell Cosmeceuticals
The Cosmeceuticals Market Consumer
Gender Is the Key Factor in Overall Use
The Skin Care Category Consumer
Hand and Body Lotion: Female Users Outnumber Male Users by Three to One
Brand Data Point to a Young, Female, Mildly Upscale Cosmeceutical Shampoo User
The Hair Growth Product Consumer
The products
Product Classifications
Cosmeceuticals Defined
Cosmeceutical Market Parameters
A Product Marketed as a Cosmeceutical Is a Cosmeceutical
Three Categories
Cosmeceutical Skin Care
Cosmeceutical Hair Care
Cosmeceutical Hair Growth
Products Outside the Scope of this Report
Products by Sales Channel: Mass Market, Prestige, Alternative
Cosmeceutical Share of Overall Personal Care Categories
Table 2-1: Cosmeceuticals Share of Selected Overall Personal Care Product Categories in Mass-Market Outlets, 2001 (percent)
History of the Cosmeceuticals Market
The History of Cosmeceuticals Is the History of Ingredients
The Term “Cosmeceutical” Was Coined by a Dermatologist
NASA and FDA Blaze the Trail
Collagen and Biomatrix Complexes Arrive in the 1970s
Cosmeceutical Dreams Precede Reality in the 1980s
Dermatological Treatments Inspire the First Real Cosmeceutical Skin Care Products
Vitamin A Derivatives Boost Sales of Anti-Wrinkle Products
Procter & Gamble Pioneers Cosmeceutical Shampoos and Conditioners
Problems Treated by Cosmeceuticals
Most Skin Care Specialty Ingredients Treat Photodamage
Photodamage Is the Chief Cause of Skin “Aging”
The Free Radical Theory
Other Causes of Aging Skin
Cellulite
Causes of Hair Loss and Thinning Hair
Damage to Hair Treated by Cosmeceutical Shampoos and Conditioners
Non-Specialty Ingredients in Cosmeceuticals
Non-Specialty Ingredients in Skin Care
Non-Specialty Ingredients in Shampoos and Conditioners
Inactive Ingredients in Hair Growth Products
Specialty Ingredients in Cosmeceuticals
Skin Care Products Have Widest Assortment of Specialty Ingredients
Alpha-Hydroxy Acids
Safety of AHAs
Beta-Hydroxy Acids
Retinol/Vitamin A
Vitamin C
Other Vitamins
Antioxidants
A Host of Other Herbs and Botanicals
Coenzyme Q10
Wild Yam Extract (“Natural Progesterone”)
Herbal Ingredients
Ingredients Found in the Skin
Minoxidil Defines the Hair Growth Category
Alternative Hair Growth Ingredients
Specialty Ingredients in Cosmeceutical Hair Care
Specialty Delivery Systems
Liposomes
Microsponges
Timed-Release Capsules
Patches
Packaging and Labeling
Types and Sizes of Product Packaging
Cosmeceutical Skin Care Packaging
Packaging of Hair Care Products
Hair Growth Product Packaging
Labeling Follows Regulations
Regulatory Environment
The FDA Is the Chief Government Regulator
Other Agencies Act on the Industry
FDA Approach Is Based on Separating Drugs from Cosmetics
Regulatory Distinctions Between Drugs and Cosmetics
Labeling
Safety
Efficacy
The Blurry Borderland of Cosmeceuticals
FDA Regulation in an Anti-Regulatory Climate
Industry Self-Regulation
The Market
Figure 3-1: U.S. Retail Store Sales of Cosmeceutical Products, 1997‑2001 (dollars; percent)
The Market
Basis for Sales Estimates
Departures from the Previous Report
Total U.S. Cosmeceuticals Market Tops $5 Billion in 2001
Table 3-1: U.S. Retail Store Sales of Cosmeceutical Products by Category, 1997-2001 (dollars; percent): 3 categories, 4 segments
Cosmeceutical Skin Care Tops $2.8 Billion
Strong Growth in Both Facial and Hand and Body Segments
Cosmeceutical Hair Care
Hair Growth Products at around $100 Million: a Steady Decline
Skin Care Leads in Both Distribution Channels
Table 3-2: U.S. Retail Sales in Prestige Outlets of Cosmeceuticals by Category and Segment, 1997-2001 (dollars; percent): 3 categories, 4 segments
Table 3-3: U.S. Retail Sales in Mass-Market Outlets of Cosmeceuticals by Category and Segment, 1997-2001 (dollars; percent): 3 categories, 4 segments
Market Composition by Product Category
Skin Care Is the Largest Category Overall
Table 3-4: Share of U.S. Retail Store Sales of Cosmeceuticals by Category and Segment, 1997-2001 (dollars; percent): 3 categories, 4 segments
Hair Care Leads Mass-Market; Skin Care Dominates Prestige
Table 3-5: Share of Cosmeceutical Sales, Mass-Market vs. Prestige (percent): 3 categories, 4 segments
Market Composition by Retail Outlet
Mass-Market Accounts for an Estimated 59% of Cosmeceutical Sales
Table 3-6: Cosmeceutical Share of Selected Overall Personal Care Product Categories in Mass-Market, 2001 (percent): 3 categories, 4 segments
Department Stores Lead within Prestige, Mass Merchandisers within Mass-Market
Market Composition by Consumer, Region, and Seasonality
Women Are the Primary Consumers for Most Categories
Region and Season Make Little Difference
Figure 3-2: Projected U.S. Retail Store Sales of Cosmeceutical Products, 2001-2005 (dollars; percent)
Factors Affecting Market Growth
Baby Boomers Plus Technology
Boomers: the Target Generation
Influence beyond Their Numbers
Are the Boomers on Their Way out of the Cosmeceuticals Market?
Formulating for Older Boomers and Younger Narcissists
In 1990s Managed Care Led Dermatologists to Focus on Cosmetic Treatments
Spa Growth in the 1990s
Innovation Trumps All Other Factors
The 2002 Recession
From a Culture of Narcissism to a Culture of Patriotism? Not Likely
The Hair Growth Market Stalls
Projected Growth
Cosmeceutical Sales Will Top $6.2 Billion in 2006
Table 3-7: Projected U.S. Retail Store Sales of Cosmeceutical Products, 2001-2006 (dollars; percent)
The Marketers
The Marketers
A Diverse Roster of Over 100 Marketers
Major Marketers usually Focus on One type of Retail Outlet
Table 4-3: Top Five Marketers of Cosmeceuticals in Prestige Outlets (rank)
Led by P&G, Three Companies Account for over Half of Mass-Market Cosmeceuticals
Table 4-4: Marketer Share of Cosmeceuticals in Mass-Market Outlets (Mass Merchandisers, Drugstores, and Supermarkets) (percent): 9 marketers
Five Companies Have Shares between 6% and 9%
Two Other Companies Have Shares over 1%
Hair Care Category — Marketer/Brand Shares
Brand Share Data for Prestige Channel Are Unavailable
Top Two Marketers Account for Nearly Three Quarters of Cosmeceutical Hair Care in Mass Outlets
Procter & Gamble Will Have Nearly Half the Market
Unilever and Alberto-Culver Occupy the Second Tier
All Other Marketers Have Shares Below 4%
The Same Marketers and Brands Dominate Shampoos and Conditioner
Table 4-5: Marketer/Brand Shares of Cosmeceutical Hair Care (Shampoos and Conditioners), 2001 (percent): 11 marketers, 19 brands
Skin Care Category — Marketer/Brand Shares
Estée Lauder’s Lead Is Stronger in Overall Sales and Skin Care Sales in Prestige Outlets
Top Three Marketers Account for over 50% of Sales in Mass Outlets
Unilever, Procter & Gamble, and Beiersdorf in a Dead Heat
Kao Corporation and Johnson & Johnson Make up the Second Tier
Five Other Marketers Have Shares over 1%
Table 4-6: Marketer/Brand Shares of Skin Care Products in Mass-Market Outlets, 2001 (percent): 11 marketers, 17 brands
Hair Growth Category — Marketer/Brand Shares
Rogaine and Private-Label Are the Only Significant Players
Table 4-7: Marketer/Brand Shares of Hair Growth Products in Mass-Market Outlets, 2001 (percent): 3 marketers, 3 brands
Competitive Profile: Alberto-Culver
Sales of $2.5 Billion in 2001
A History of Innovation
Two Business Segments
Cosmeceutical Specialty Ingredients Help Keep Alberto V05 Fresh
Same Price Range and a Line Similar to Unilever’s Suave
Alberto-Culver Bought St. Ives Laboratories in 1996
St. Ives Moves into Anti-Aging
Tresemmé Completes Alberto-Culver’s Coverage of Price Points
Competitive Profile: Avon Products, Inc.
Sales of $5.7 Billion in 2000
Avon’s Direct Sales Model
Cosmeceutical Skin Care Is a Major Part of Avon’s Product Line
Major Cosmeceutical Skin Care Lines
A Wide Range of Products, a Fast Pace for Product Introduction
Avon’s Foray into Stores
Competitive Profile: Beiersdorf AG
Sales of 4.12 Billion Euros in 2000
Fifth-Place Company in U.S. Cosmeceuticals in Mass-Market
Co-Enzyme Q10 and Other Miracle Ingredients
Experiment in Men’s Skin Care
Competitive Profile: The Estée Lauder Companies, Inc.
Net Sales of $4.6 Billion in Fiscal 2001
A Global Skin Care and Cosmetics Marketer
A Prestige Marketer of Many Faces, Tentatively Exploring Mass Outlets
Brands for Every Prestige Niche
A Pioneer in Cosmeceutical Skin Care
Bringing Cosmeceuticals to Male Consumers
Fighting Gravity
Initiatives in Specialty Retailing
Competitive Profile: Johnson & Johnson
Johnson & Johnson Marks 66 Consecutive Years of Sales Increases
Company History
Organization
Acquisitions and Internal Expansion Lead to a Commanding Position in Skin Care
The Cosmeceutical Products
Neutrogena
RoC
Competitive Profile: Kao Corporation/Andrew Jergens Company
Sales of $8 Billion in Fiscal 2000
Jergens and Curél Launch Anti-Aging Products
Competitive Profile: L’Oréal Group
The World’s Largest Beauty Products Company
Familiar Brands
A Global Marketer with 500 Brands
Broad Range and Sound Financial Footing Are L’Oréal’s Competitive Advantages
Relatively Small Share of Cosmeceutical Hair Care in Mass Outlets
L’Oréal Plenitude Versus Oil of Olay
Taking Aim at Still Older Women with Revitalift and Age Perfect
Top End of Mass
A Cosmeceutical in the Cetaphil Line-up
Lancôme: the Essence of Chic
Other L’Oréal Prestige Skin Care Brands
Competitive Profile: Pharmacia Corporation
Sales of $18.1 Billion in 2000
Major Brands/Familiar Brands
Shedding the “Frankenfood” Image
Pharmacia Is Confined to a Cosmeceuticals Niche
Competitive Profile: Procter & Gamble
Sales of $39.2 Billion in Fiscal 2001
Company History
Familiar P&G Brands
Moving from Soap to Health and Personal Care
Purchase of Clairol Strengthens P&G’s Presence in Cosmeceuticals
P&G Purchased Oil of Olay in 1985
Oil of Olay’s 1995 BHA Setback
Back to the Drawing Board: Age-Defying Series, ProVital, and Total Effects
Cosmeceutical Hair Care: Pantene and B5
Vidal Sassoon
The Clairol Brands: Herbal Essences, Aussie, and Infusium
Competitive Profile: Unilever
Sales of $44 Billion in 2000
The World’s Largest Joint Venture
U.S. Operating Companies and Familiar Brands
Cosmeceutical Brands in Skin Care and Hair Care
Unilever Versus Procter & Gamble
Unilever Champions the Low End
Pond’s Declines in the Face of Increased Competition
New Product Trends in Cosmeceutical Skin Care
Patented Complexes
Table 4-8: U.S. Cosmeceuticals Market New Product Introductions with Patented Complexes (listing): 8 marketers, 9 brands
Day/Night and Prevent/Correct
Table 4-9: U.S. Cosmeceuticals Market Selected New Cosmeceuticals Introductions for Day/Night (listing): 10 marketers, 13 brands
Sunscreen
Table 4-10: U.S. Cosmeceuticals Market Selected New Cosmeceuticals Introductions with Sunscreen (listing): 11 marketers, 12 brands
Blemish Control
Table 4-11: U.S. Cosmeceuticals Market Selected New Cosmeceuticals Introductions: Blemish Fighting (listing): 7 marketers, 7 brands
Firm & Lift/Anti-Cellulite
Table 4-12: U.S. Cosmeceuticals Market Selected New Cosmeceuticals Introductions: Firm/Lift (listing): 10 marketers, 10 brands
Other Trends, Current and Over
New Product Trends in Hair Care
Trendy Ingredients: Soy, Keratin
Table 4-13: U.S. Cosmeceuticals Market New Cosmeceutical Hair Care Products with Soy or Keratin (listing): 5 marketers, 6 brands
Aromatherapy
Table 4-14: U.S. Cosmeceuticals Market New Cosmeceutical Hair Care Products: Aromatherapy (listing): 6 marketers, 6 brands
Shampoos and Conditioners for Color-Treated Hair
Table 4-15: U.S. Cosmeceuticals Market New Cosmeceutical Hair Care Products for Color-Treated Hair (listing): 9 marketers, 9 brands
Segmentation by Function and Type of Hair
Table 4-16: U.S. Cosmeceuticals Market New Cosmeceutical Hair Care Products for Special Hair Problems (listing): 7 marketers, 7 brands
Estimated Advertising Expenditures
Approximately Half a Billion Spent in 2000
All Media Used
Bristol-Myers Squibb Leads with 15% of Total Expenditures
With 13%, Procter & Gamble Is Second-Place Spender
Beiersdorf and L’Oréal Each Account for 11% of Total Spending
Three Marketers with Very Different Market Shares Each Account for 8% of Total Spending
Four Other Companies Spend over $15 Million
Four Companies Spend around $5 Million Each
Consumer Advertising Positioning
Cosmeceuticals Market Positioning Differs Sharply between Categories
In the Hair Care Category the Theme Is “Healthy Hair”
Shine, Moisture, and Volume as Characteristics of Healthy Hair
Healthy Can Be Fun
Hair Care Advertisers Use Salon Cachet
Celebrity Endorsements in Hair Care
The Skin Care Category: Science and Aging
The Message of Skin Aging Is Even Addressed to the Young
The Ingredient Story
Celebrity Endorsements in Skin Care
Hair Growth Advertising
Consumer Promotion
Promotions Focus on Coupons
Buy One, Get One Free and Cross-Merchandising
Free Samples at Department Stores and in Direct Mail
Contests, Big Publicity Events Are Relatively Rare
Retail and Distribution
At the Distribution Level
Cosmeceuticals Take Complex and Varied Distribution Paths
DSD Brings Economy of Scale
Traditional Distribution Still Has Advantages
“Lean Retailing” Trend in Apparel Will Affect Cosmeceutical Distribution
From Warehouse to Distribution Center
Diversion and the “Gray Market”
At the Retail Level: Overview
A Changing Retail Picture
Mass-Market Outlets Constitute 59% of Sales
At the Retail Level: Prestige Outlets
Price, Selection, and Service
Department Stores in Changing Times
Department Stores Losing Ground to Specialty Stores
In Skin Care Prestige Outlets Focus on the Face
Pricing at Prestige Outlets
Department Stores Appeal to Older Customers
Specialty Stores Priced Lower, with a Smaller Selection
At the Retail Level: Mass-Market Outlets
Mass Merchandisers, Drugstores, and Supermarkets
Mass Merchandisers Offer Low Prices and Wide Selection
Mass Merchandisers Lead in Every Cosmeceuticals Category Except Hair Growth
Supermarkets Avoid the Higher Price Points
Drugstores’ Share Is Dwindling
Mass Merchandisers Are Trying to Offer More Service to Sell Cosmeceuticals
Proliferation of New Products Is a Challenges to Retailers
Product Placement Challenges Retailers
No “Seniors” Section
At the Retail Level: Alternative Retail
Alternative Retail Is Important but Ambiguous
Natural Food Stores
Direct Marketing
Word Is Still out on Internet Sales Growth
Estée Lauder Shows Commitment to the Internet by Purchasing Gloss.com
The Consumer
Note on Sources
Interpreting Simmons Market Research Bureau Data
The Cosmeceuticals Market Consumer
Gender Is the Key Factor for Overall Use
The Skin Care Category Consumer
Brand Profiles Are Clues to the Cosmeceutical Skin Care User
The Overall Skin Care Consumer
63% of Adult American Women Use Facial Moisturizers
Use by Men at Zero in Simmons’ Sample
“All Users” — Mildly Upscale, Older than Average
Table 6-1: Facial Moisturizer Use by Age, 2001 (number)
“Medium” Users Are Older and Better Educated than Average
Heavy Users Tend to Be 35-54
Table 6-2: Demographic Characteristics Favoring Use of Facial Moisturizers: All Users, Medium Users, and Heavy Users, 2001 (13 factors)
Lotions Are the Preferred Form
Table 6-3: Demographic Characteristics Favoring Facial Moisturizers by Type: Cream vs. Lotion, 2001 (13 factors)
More Use Sunscreen or Sunblock
Table 6-4: Demographic Characteristics Favoring Facial Moisturizers by Type: Sunscreen/Sunblock vs. Without Sunscreen/Sunblock, 2001 (13 factors)
Brand Profiles Are Key to Cosmeceutical Aspects
Users of Cosmeceutical Brands Are Older than Users of All Facial Moisturizers
Avon Facial Moisturizers
Clinique Facial Moisturizers
Estée Lauder Facial Moisturizers
Oil of Olay Facial Moisturizers
Pond’s Facial Moisturizers
Table 6-5: Demographic Characteristics Favoring Adult Use of Facial Moisturizers by Brand: Avon, Clinique, and Estée Lauder, 2001 (13 factors)
Table 6-6: Demographic Characteristics Favoring Adult Use of Facial Moisturizers by Brand: Oil of Olay, Pond’s, and Vaseline, 2001 (13 factors)
Little Information Available for Cosmeceutical Side of Hand and Body Moisturizers
Female Users Outnumber Male Users by about Three to One
Cosmeceutical Trends Revealed in Brand Profiles
Age Peaks in Two Separate Groups
Table 6-7: Demographic Characteristics Favoring Use of Hand and Body Moisturizers: All Users, Medium Users, and Heavy Users, 2001 (13 factors)
Table 6-8: Demographic Characteristics Favoring Adult Use of Hand and Body Moisturizers by Brand: Clinique, Eucerin, and Jergens Advanced Therapy Aloe & Lanolin, 2001 (12 factors)
Table 6-9: Demographic Characteristics Favoring Adult Use of Hand & Body Moisturizers by Brand: Jergens Advanced Therapy — Vitamin E, Nivea, and St. Ives, 2001 (13 factors)
The Hair Care Category Consumer
Using Hair Care Brand Surveys to Study the Cosmeceuticals Consumer
Brand Data Point to a Young, Female, Mildly Upscale Cosmeceutical Shampoo User
Cosmeceutical Conditioner Users also Trend Young
All, Medium, and Heavy Shampoo Users
Table 6-10: Demographic Characteristics Favoring Use of Shampoo, 2001 (13 factors): Medium, Heavy
Sharper Differences Define Users of Specialized Shampoos
For Color-Tinted Hair
For Silver-Grey Hair
For Damaged Hair
For Dry Hair
For Extra Body
Table 6-11: Demographic Characteristics Favoring Adult Use of Shampoo by Type: For Color-Tinted Hair, For Silver-Grey Hair, and For Damaged Hair, 2001 (13 factors)
Table 6-12: Demographic Characteristics Favoring Adult Use of Shampoo by Type: For Dry Hair and For Extra Body, 2001 (13 factors)
Brand Profiles of Cosmeceutical Shampoos
L’Oréal Vive Shampoo
Pantene Shampoo
Pantene Pro-V Shampoo
Salon Selectives Shampoo
Suave Shampoo
Tresemmé
Table 6-13: Demographic Characteristics Favoring Adult Use of Shampoo by Brand: L’Oréal Vive, Pantene, and Pantene Pro-V, 2001 (13 factors)
Table 6-14: Demographic Characteristics Favoring Adult Use of Shampoo by Brand: Salon Selectives, Suave, and Tresemmé, 2001 (13 factors)
Cosmeceutical Conditioner Users and Brands
Clairol Herbal Essences Conditioner
Pantene Conditioner
Pantene Pro-V Conditioner
Suave Conditioner
Thermasilk Conditioner
Table 6-15: Demographic Characteristics Favoring Use of Conditioner, 2001 (13 factors)
Table 6-16: Demographic Characteristics Favoring Adult Use of Conditioner by Brand: Clairol Herbal Essences, Pantene, and Pantene Pro-V, 2001 (13 factors)
Table 6-17: Demographic Characteristics Favoring Adult Use of Conditioner by Brand: Suave and Thermasilk, 2001 (13 factors)
The Hair Growth Consumer
More Women Than Men Use Hair Growth Products
Age Is the Most Significant Factor
Table 6-18: Demographic Characteristics Favoring Adult Use of Hair Growth Products for Six Months or More, 2001 (13 factors)
Appendix I: Examples of consumer and trade
advertising and promotions
Appendix II: Addresses of selected marketers
More United States General Cosmetics & Personal Care Reports
Drug, Cosmetic & Toiletry Wholesaling in the US - Industry Risk Rating Report by
IBISWorld
IBISWORLD INDUSTRY RISK RATINGS REPORT This is the replacement for IBISWorld's May 2011 edition of Drug, Cosmetic & Toiletry Wholesaling in the US Industry Risk Ratings ...
U.S. Personal Care Active Ingredients Market by
Frost & Sullivan
This research service presents an overview of the active ingredients in the U.S.personal care market in 2010. The historical period extends from 2007 to 2009, ...
Freedonia Focus on Personal Care Appliances by
Freedonia Focus
This report discusses US personal care appliance demand for the years 2005 and 2010, with forecasts for 2015. Topics covered include market size, product ...
Personal Care Products Manufacturing by
First Research, Inc.
Brief Excerpt from Industry Overview Chapter: The US personal care products manufacturing industry includes about 800 companies with combined annual revenue of $40 billion. Major companies ...
The Future of Personal Care Consumer Trends in the US: Winning strategies in a new decade by
Datamonitor
Introduction In the aftermath of one of the most dynamic recessionary periods in history, it is crucial that the personal care industry recognizes how consumer attitudes ...
Bisphenol A Industry Outlook in the US to 2015 - Market Size, Company Share, Price Trends, Capacity Forecasts of All Active and Planned Plants by
GlobalData
Bisphenol A Industry Outlook in the US to 2015 - Market Size, Company Share, Price Trends, Capacity Forecasts of All Active and Planned Plants Summary GlobalData’s report, ...
Industrial Designers in the US - Industry Market Research Report by
IBISWorld
Industrial Designers in the US A premium on creativity : As technology becomes more prevalent in everyday life and products become more standardized, companies require something beyond ...
2012 U.S. Drinking Places & Bars Industry-Industry & Market Report by
Barnes Reports
The Drinking Places & Bars Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features ...
2012 U.S. Direct Mail Advertising Industry-Industry & Market Report by
Barnes Reports
The Direct Mail Advertising Industry-Industry & Market report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features ...
2012 U.S. Department Stores Industry-Industry & Market Report by
Barnes Reports
The Department Stores Industry-Industry & Market report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2012 ...
(0 items)
