The U.S. Market For Corporate Credit Cards and Purchasing Cards

Packaged Facts
May 1, 1998
146 Pages - SKU: LA483
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The U.S. Market For Corporate Credit Cards and Purchasing Cards
  • I. EXECUTIVE SUMMARY (pp. 11-30) US $230.00
    • THE PRODUCTS
    • THE MARKET
    • THE MARKETERS
    • THE CONSUMER
    • SCOPE AND METHODOLOGY
  • II. THE PRODUCTS (pp. 31-49) US $233.00
    • PRODUCT DEFINITION
    • ESTABLISHING A COMMERCIAL CARD PROGRAM
  • III. THE MARKET (pp. 49-61) US $126.00
    • MARKET SIZE AND GROWTH
    • FACTORS AFFECTING MARKET GROWTH
    • PROJECTED MARKET GROWTH
  • IV. THE MARKETERS (pp. 62-144) US $982.00
    • MARKETER AND BRAND SHARES
    • COMPETITIVE SITUATION
      • COMPETITIVE PROFILE: AMERICAN EXPRESS (pp. 81-92) US $142.00
      • COMPETITIVE PROFILE: VISA USA (pp. 93-100) US $102.00
      • COMPETITIVE PROFILE: MASTERCARD INTERNATIONAL (pp. 101-107) US $82.00
      • COMPETITIVE PROFILE: U.S. BANK (pp. 108-113) US $75.00
      • COMPETITIVE PROFILE: CITIBANK (pp. 114-117) US $48.00
      • COMPETITIVE PROFILE: FIRST CHICAGO NBD (pp. 118-121) US $48.00
      • COMPETITIVE PROFILE: GE CAPITAL (pp. 122-127) US $73.00
      • COMPETITIVE PROFILE: HOUSEHOLD CREDIT SERVICES
      • COMPETITIVE PROFILE: BANK OF AMERICA
      • COMPETITIVE PROFILE: PAYMENTECH
    • MARKETING AND NEW PRODUCT TRENDS
    • ADVERTISING EXPENDITURES
    • ADVERTISING POSITIONING
  • V. THE CONSUMER (pp. 144-168) US $169.00
    • OWNERSHIP AND USE OF CORPORATE/BUSINESS CARDS
  • APPENDIX II: ADDRESSES OF SELECTED COMPANIES AND RESOURCES (pp. 169-182) US $52.00


 

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