The U.S. Market For Corporate Credit Cards and Purchasing Cards

Packaged Facts
May 1, 1998
146 Pages - SKU: LA483
Attention: There is an updated edition available for this report.
License type:
Table of Contents Search inside this report Related Reports Buy by the Section

To purchase, check the box next to the section then click the "add section to cart" button. Learn more.

The U.S. Market For Corporate Credit Cards and Purchasing Cards
  • I. EXECUTIVE SUMMARY (pp. 11-30) US $230.00
    • THE PRODUCTS
    • THE MARKET
    • THE MARKETERS
    • THE CONSUMER
    • SCOPE AND METHODOLOGY
  • II. THE PRODUCTS (pp. 31-49) US $233.00
    • PRODUCT DEFINITION
    • ESTABLISHING A COMMERCIAL CARD PROGRAM
  • III. THE MARKET (pp. 49-61) US $126.00
    • MARKET SIZE AND GROWTH
    • FACTORS AFFECTING MARKET GROWTH
    • PROJECTED MARKET GROWTH
  • IV. THE MARKETERS (pp. 62-144) US $982.00
    • MARKETER AND BRAND SHARES
    • COMPETITIVE SITUATION
      • COMPETITIVE PROFILE: AMERICAN EXPRESS (pp. 81-92) US $142.00
      • COMPETITIVE PROFILE: VISA USA (pp. 93-100) US $102.00
      • COMPETITIVE PROFILE: MASTERCARD INTERNATIONAL (pp. 101-107) US $82.00
      • COMPETITIVE PROFILE: U.S. BANK (pp. 108-113) US $75.00
      • COMPETITIVE PROFILE: CITIBANK (pp. 114-117) US $48.00
      • COMPETITIVE PROFILE: FIRST CHICAGO NBD (pp. 118-121) US $48.00
      • COMPETITIVE PROFILE: GE CAPITAL (pp. 122-127) US $73.00
      • COMPETITIVE PROFILE: HOUSEHOLD CREDIT SERVICES
      • COMPETITIVE PROFILE: BANK OF AMERICA
      • COMPETITIVE PROFILE: PAYMENTECH
    • MARKETING AND NEW PRODUCT TRENDS
    • ADVERTISING EXPENDITURES
    • ADVERTISING POSITIONING
  • V. THE CONSUMER (pp. 144-168) US $169.00
    • OWNERSHIP AND USE OF CORPORATE/BUSINESS CARDS
  • APPENDIX II: ADDRESSES OF SELECTED COMPANIES AND RESOURCES (pp. 169-182) US $52.00


 

Share this report


Other tasks

 
 

Research Assistance

Ask a question
 

Related Markets

 
 

Free Alert Me service

Receive bi-weekly email alerts on new market research

Sign Up Today!