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Confection & Dessert Trends Create New Sweetscapes for American Consumers
Its time for marketers to notice that consumers are demanding sweets that are as trend-forward, satisfying and as adventurous as the savory foods they love. Butterscotch Toffee Whoopie Pies are more exciting than plain chocolate and vanilla ones, says CCD CEO Kimberly Egan.
New sweet drivers. Four overarching consumer trends are driving innovative shifts in the sweets market:
The New American Sweetscape. New and updated confections and desserts create a new sweet vista for consumers. Olive Oil Desserts show off Mediterranean ingredients in more health-friendly forms while offering intriguing new savory-sweet flavors. Parisian Macarons, pastel-colored ground almond meringue sandwich cookies, bring classic French sophistication to the modern American pastry counter. Japanese Sweets transport savvy candy lovers to new frontiers of exotic flavor and texture while American-crafted Micro-batch Chocolate epitomizes the new range of artisan foods that also exhibit a taste of place.
Familiar Favorites Get a Remodel. Americans grew up on salty-sweet Cracker Jack but are ready for something more 21st century. In updated Salty Sweets, bacon, sea salt and savory herbs raise familiar sweets to new adventurous and satisfying heights. Americans from the Northeast no doubt grew up on the stalwart chocolate cake and vanilla cream Whoopie Pie; today, the homey snack appears coast to coast in alluring flavors and colors giving cupcakes some competition. The familiar warm, brown flavor of Caramel has gone glam in the form of homemade butterscotch used in puddings and sauces, Latin-inspired dulce de leche and a candy-box-full of retro confections, like honeycomb, toffee and brittle, that appear as candy bar and ice cream inclusions, dessert garnish and artisan sweets at farmers markets and boutique candy shops.
The report highlights strategic opportunities for both manufacturers and restaurant operators in this exciting new sweet landscape.
About the Center for Culinary Development - CCD is a full-service food and beverage strategic innovation company that successfully blends culinary creativity with consumer insights, trends and marketing expertise.
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