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The Market for Coffee and Tea

Packaged Facts
September 1, 1999
382 Pages - SKU: LA552

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The Market for Coffee and Tea

I. EXECUTIVE SUMMARY (pp. 24-43) US $182.00
- SCOPE AND METHODOLOGY
- THE OVERALL MARKET
- THE COFFEE MARKET
- THE TEA MARKET
II. THE OVERALL MARKET (pp. 44-63) US $185.00
- COFFEE/ TEA OVERVIEW
- COFFEE/ TEA CLASSIFICATIONS
- HISTORICAL OVERVIEW
- MARKET SIZE, GROWTH, AND COMPOSITION
- FACTORS IN FUTURE GROWTH
- COFFEE/ TEA MARKET: PROJECTED GROWTH
- THE MARKETERS
- CONSUMER ADVERTISING EXPENDITURES
- DISTRIBUTION/ RETAIL
III. THE COFFEE MARKET (pp. 64-237) US $1,727.00
- COFFEE MARKET PARAMETERS
- COFFEE: OVERVIEW
- COFFEE HISTORY
- COFFEE PRODUCTION
- COFFEE CLASSIFICATIONS
- COFFEE RETAIL MARKET: SIZE, GROWTH, AND COMPOSITION
- COFFEE MASS MARKET: SIZE, GROWTH, AND COMPOSITION
- THE WORLD MARKET
- COFFEE MARKET: FACTORS IN PAST GROWTH
- COFFEE MARKET: FACTORS IN FUTURE GROWTH
- PROJECTED MARKET GROWTH
- THE MARKETERS
- MARKETER AND BRAND SHARES
- THE COMPETITIVE SITUATION
- COMPETITIVE PROFILE: NESTL
- COMPETITIVE PROFILE: PHILIP MORRIS/ KRAFT
- COMPETITIVE PROFILE: PROCTER & GAMBLE CO.
- COMPETITIVE PROFILE: STARBUCKS COFFEE COMPANY
- BRIEF COMPETITIVE PROFILES
- NEW PRODUCT TRENDS
- CONSUMER ADVERTISING EXPENDITURES
- ADVERTISING POSITIONING
- CONSUMER PROMOTIONS
- AT THE RETAIL LEVEL
- FOCUS: COFFEE CAFES
- PROFILE: SEATTLE COFFEE HOLDINGS, INC.
- PROFILE: COFFEE PEOPLE, INC.
- THE CONSUMER
IV. THE TEA MARKET (pp. 238-367) US $1,422.00
- TEA MARKET PARAMETERS
- TEA: OVERVIEW
- TEA HISTORY
- TEA PRODUCTION
- TEA CLASSIFICATIONS
- MARKET SIZE, GROWTH, AND COMPOSITION
- FACTORS IN FUTURE GROWTH
- PROJECTED MARKET GROWTH
- THE MARKETERS
- MARKETER AND BRAND SHARES
- THE COMPETITIVE SITUATION
- COMPETITIVE PROFILE: THOMAS J. LIPTON CO.
- COMPETITIVE PROFILE: CELESTIAL SEASONINGS, INC.
- COMPETITIVE PROFILE: R.C. BIGELOW
- COMPETITIVE PROFILE: SNAPPLE BEVERAGE CORP.
- COMPETITIVE PROFILE: FEROLITO, VULTAGGIO & SONS
- COMPETITIVE PROFILE: TETLEY USA
- COMPETITIVE FOCUS: SPECIALTY/ HERBAL MARKETERS
- NEW PRODUCT TRENDS
- CONSUMER ADVERTISING EXPENDITURES
- ADVERTISING POSITIONING
- CONSUMER PROMOTIONS
- AT THE RETAIL LEVEL
- THE CONSUMER
APPENDIX II: ADDRESSES OF SELECTED MARKETERS (pp. 369-384) US $62.00

The Market for Coffee and Tea

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