Coffee and Ready-to-Drink Coffee in the U.S., 7th Edition
Packaged Facts
December 1, 2011 402 Pages - SKU: LA2897530
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Countries covered: United States
Despite the continued sluggish economy, Packaged Facts estimates that total foodservice and retail sales of coffee topped $37.9 billion in 2011, up 10% over the previous year's sales of $34.5 billion and the highest annual growth of the past five years. In large part, growth is being fueled by Americans' phenomenal acceptance of single cup coffee brewers and the equally phenomenal turnaround of Starbucks. However, other massive changes are brewing as well, with recent and expected acquisitions and divestures by some of this market's largest players, including Kraft Foods, Sara Lee, and J.M. Smucker, and licensing deals by Green Mountain Coffee Roasters, Starbucks, and Dunkin' Donuts.
This comprehensive Packaged Facts report examines both the foodservice spectrum for java-including coffeehouse chains like Starbucks and Caribou Coffee, quick-service restaurants like McDonald's and Dunkin' Donuts, convenience store chains, and office coffee service-and the retail market for packaged ground, whole bean, single-serve (e.g., K-Cups, T-Discs, pods), instant, and ready-to-drink (RTD) coffee. The Market Overview chapter covers market trends and opportunities with projections through 2016. Among the trends affecting this market are: the impact of the recession and economic recovery; worldwide green coffee prices; opportunities to market coffee to Hispanic consumers; and health and wellness benefits. Global market perspective is also provided.
The report includes market sizing for both the foodservice and retail universes, while quantifying retail mass-market sales at the marketer/brand share level using data from SymphonyIRI. It also thoroughly maps out the competitive situation, with detailed profiles of trend-making marketers and foodservice providers including Caribou Coffee, Dunkin' Donuts, Green Mountain Coffee Roasters, Kraft Foods, McDonald's, Nestlé, Peet's Coffee & Tea, Sara Lee, J.M. Smucker, Starbucks, and others.
An extensive analysis of consumer behavior is based on exclusive primary data from Packaged Facts' September 2011 Online Consumer Survey, and Experian Simmons' 2011 national consumer panel data to gauge consumer attitudes and purchasing patterns, brand preferences, demographics, and media usage both traditional and social. A thorough review of product launches draws on new product data from Datamonitor's Product Launch Analytics database, and includes dozens of images of new products and consumer advertising and marketing promotions.
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- Chapter 1: Executive Summary
- Introduction
- Scope of Report: Foodservice and Retail
- Dollar Sales Based on Retail Value
- Excluded Products
- Report Methodology
- Market Trends
- Higher Coffee Prices Drive Dollar Sales Growth
- 2011 Sales Approach $38 Billion
- Table 1-1: Total U.S. Sales of Coffee, 2007-2011 (in millions of dollars)
- Figure 1-1: Share of Total U.S. Dollar Sales of Coffee: Foodservice vs. Retail, 2007 vs. 2011 (percent)
- Restaurants Gain in Foodservice Share
- Ground Coffee Dominates Mass-Market Retail Sales
- Projected Market Growth
- Marketer Overview
- Approximately 1,000 Marketers
- Foodservice Marketers
- Joint Ventures and Licensing Provide Synergies
- Mergers, Acquisitions and Divestures
- Two Spinoffs Coming Up
- Top 12 Marketers Account for 84% of Mass-Market Coffee Sales
- New Product Trends
- Retail Product Launches Slow
- Top Retail Trends: Private Label, Upscale, Organic
- Figure 1-2: Number of New Coffee Introductions by Top Package Tags/Claims, 2006, 2010, and 2011
- Higher Quality Coffee in Both Foodservice and Retail
- Retailers Preparing for Growth in Private Label
- Marketers Extend Single-Serve Coffee Options
- Light vs. Dark Roasts
- Single-Origin Coffees
- Instant Growth
- Flavored Coffees Becoming More Sophisticated
- Iced Coffee is Hot
- New Entries Brew in Ready-to-Drink Coffee
- Foodservice and Retail Trends
- Premium Coffee Is Now the Foodservice Standard
- Coffee Competition Among Foodservice Players Grows
- Supermarkets Lead Retail Market for Packaged Coffee
- Consumer Trends
- More Than Seven out of 10 Americans Drink Coffee
- Older Consumers Drink Coffee More Frequently
- Most Coffee-Drinkers Prefer Regular Hot Coffee
- Figure 1-3: Coffee Consumption by Type in Last 7 Days: Weekends vs. Weekdays, September 2011 (percent of U.S. adults)
- Three out of Five Coffee-Drinkers Strongly Agree Freshly Brewed Coffee Tastes Better than RTD
- Brewing Method of Choice
- Five-Year Trend by Types of Coffee Used
- Brands Usage Rates
- Internet Has Changed Consumers’ Lifestyles
- Consumers and Traditional Media
- Consumers and Social Media
- Chapter 2: Market Overview
- Introduction
- Scope of Report: Foodservice and Retail
- Dollar Sales Based on Retail Value
- Excluded Products
- Eight Product Types
- Coffee Brewed and Served by the Cup
- Ground Coffee
- Whole Bean Coffee
- Single-Serve Coffee
- Instant Coffee
- Instant Cappuccino and Latte Mixes
- Packaged Ready-to-Drink (RTD) Coffee Beverages
- Liquid Coffee Concentrates
- SymphonyIRI Categories
- Additional Descriptors
- Arabica vs. Robusta
- Decaffeinated Coffee
- Types of Roasts
- Espresso Is a Brewing Process as Well as a Roast
- Blends vs. Varietals
- Estate Coffee
- Flavors
- Third-Party Certified Coffee
- Illustration 2-1: Fair Trade Certified Logo
- Illustration 2-2: USDA Certified Organic Logo
- Illustration 2-3: Rainforest Alliance Certified Logo
- Illustration 2-4: Smithsonian Bird Friendly Coffee Logo
- Illustration 2-5: UTZ Certified Logo
- Market Size and Growth
- Higher Coffee Prices Drive Dollar Sales Growth
- 2011 Sales Approach $38 Billion
- Table 2-1: Total U.S. Sales of Coffee, 2007-2011 (in millions of dollars)
- Foodservice Sales Approach $30.7 Billion
- Table 2-2: U.S. Sales of Coffee Through Foodservice Channels, 2007-2011 (in millions of dollars)
- Retail Sales of Coffee Approach $7.3 Billion
- Table 2-3: U.S. Sales of Coffee Through Retail Channels, 2007-2011 (in millions of dollars)
- Market Composition
- Foodservice Is Larger Category in Dollar Sales
- Figure 2-1: Share of Total U.S. Dollar Sales of Coffee: Foodservice vs. Retail, 2007 vs. 2011 (percent)
- Restaurants Gain in Foodservice Share
- Table 2-4: Share of U.S. Foodservice Dollar Sales of Coffee: By Venue, 2007 vs. 2011 (percent)
- Supermarkets Ring Up 51% of Retail Sales
- Table 2-5: Share of U.S. Retail Dollar Sales of Coffee: By Channel, 2007 vs. 2011 (percent)
- Retail Market Composition
- Ground Coffee Dominates Retail Mass-Market Sales
- Table 2-6: U.S. Retail Share of Coffee Sales by Product Type, 2007 vs. 2011 (percent)
- Dry Coffee Category Leads in Dollar Sales
- Table 2-7: SymphonyIRI-Tracked Sales and Share of Coffee by Category, 2010 vs. 2011 (in millions of dollars)
- Regular Ground Coffee Dominates Dry Coffee Category
- Table 2-8: SymphonyIRI-Tracked Sales of Dry Coffee Category: Dollar Sales, Change and Category Share by Segment, 2010 vs. 2011 (in millions of dollars)
- Table 2-9: SymphonyIRI-Tracked Unit and Volume Sales of Dry Coffee: By Segment, 2010 vs. 2011 (in millions)
- Decaf Coffee Sales Decline to Under $347 Million
- Instant Coffee Sales Perk Up
- Table 2-10: SymphonyIRI-Tracked Dollar Sales of Decaffeinated Coffee: By Segment, 2010 vs. 2011 (in millions of dollars)
- Table 2-11: SymphonyIRI-Tracked Dollar Sales of Instant Coffee: By Segment, 2010 vs. 2011 (in millions of dollars)
- Shelf-Stable RTD Coffee Dominates Liquid Coffee Category
- Table 2-12: SymphonyIRI-Tracked Dollar Sales of Liquid Coffee: By Segment, 2010 vs. 2011 (in millions of dollars)
- Table 2-13: SymphonyIRI-Tracked Unit and Volume Sales of Liquid Coffee Category: By Segment, 2010 vs. 2011 (in millions)
- Private Label About 9% of Retail Mass-Market Coffee Sales
- Seasonality and Regionality
- Retail Sales Highly Seasonal
- Northwest Coffee Culture Hides Specialty Coffee’s East Coast Roots…
- … But Chicago Residents Spend the Most in Coffeehouses
- Market Outlook
- The Economy and Its Impact on Coffee
- Raw Coffee Prices Soar into Early 2011, Then Retreat
- Table 2-14: Composite Green Coffee Prices, 2006-2011 (in cents per pound)
- Why Coffee Prices Went Sky-High
- Foodservice and Retail Coffee Prices Follow
- Table 2-15: Average U.S. Retail Coffee Prices for Roasted Coffee, 2006-2011 (in dollars)
- Americans Drink 18.5 Gallons of Coffee Per Capita Annually
- Most Coffee Prepared at Home
- Single-Serve Coffee Is Booming
- Table 2-16: Comparison of Starbucks Coffee Costs by Product Type, November 2011 (in dollars)
- Premium/Gourmet/Specialty Coffee Remains Strong
- Growing Number of Foodservice Outlets Serve Premium Coffee
- Opportunities to Market Coffee to Hispanic Consumers
- Table 2-17: Demographic Snapshot of the U.S. Population
- Table 2-18: Coffee Products and Brands with High Indexes Among Hispanic Consumers, 2011 (U.S. adults)
- Competition from a Broad Spectrum of Beverages
- Table 2-19: SymphonyIRI-Tracked Sales and Share of Major Beverage Categories, Year-End June 12, 2011 vs. Year Ago (in millions of dollars)
- Health and Wellness Benefits
- Projected Market Growth
- Coffee Sales Will Surpass $51 Billion by 2016
- Table 2-20: Projected Total U.S. Sales of Coffee, 2011-2016 (in millions of dollars)
- Foodservice Sales Will Top $41 Billion in 2016
- Table 2-21: Projected U.S. Sales of Coffee Through Foodservice Channels, 2011-2016 (in millions of dollars)
- Retail Sales Will Grow to $10.1 Billion by 2016
- Table 2-22: Projected U.S. Sales of Coffee Through Retail Channels, 2011-2016 (in millions of dollars)
- Global Market Overview
- A Primary Commodity
- Table 2-23: World Coffee Production: Marketing Years, 2005/2006 - 2011/2012 (number of bags in millions)
- South America and Central America Account for Two-Thirds of World Coffee Production
- Europe and Asia Pacific Region Lead in New Coffee Product Introductions
- Table 2-24: Share of Global Coffee Product Launches: By Region and Annual Total, 2006-September 30, 2011 (number of reports)
- Opportunities Abroad for U.S. Players
- Nestlé Leads by Number of New Coffee Product Reports Internationally
- Table 2-25: Top 20 International Marketers: By Number of Coffee Product Launches, 2006-September 30, 2011 (number of reports)
- Instant Gratification Conquers the World
- Table 2-26: Top 20 Package Tags/Marketing Claims: By Reports of Global Coffee Product Launches, 2006-September 30, 2011
- Chapter 3: The Marketers
- Marketer Overview
- Complex International Structure
- Approximately 1,000 Marketers
- Global Marketers and Investors Control Many Top Brands
- Foodservice Marketers
- Joint Ventures and Licensing Provide Synergies
- Mergers, Acquisitions and Divestures Shape the Industry
- Two Spinoffs Coming Up
- Retail Marketer and Brand Share
- Methodology
- Top 12 Marketers Account for 84% of Mass-Market Coffee Sales
- J.M. Smucker, Kraft, and Starbucks Dominate Sales
- Table 3-1: Top Marketers of Packaged Coffee by SymphonyIRITracked Sales and Share, 2010 vs. 2011 (in millions of dollars)
- Folgers Captures Almost One out of Four Dollars
- Figure 3-1: U.S. Retail Sales of Packaged Coffee: Top Brands by Dollar Share, 2011 (percent)
- Smucker Leads Ground Coffee Category with 40% Share
- Table 3-2: Top Marketers of Regular Ground Coffee by SymphonyIRI-Tracked Sales and Share, 2010 vs. 2011 (in millions of dollars)
- Figure 3-2: U.S. Retail Sales of Regular Ground Coffee: Top Brands by Dollar Share, 2011 (percent)
- Smucker Likewise Leads in Ground Decaf
- Table 3-3: Top Marketers of Ground Decaffeinated Coffee by SymphonyIRI-Tracked Sales and Share, 2010 vs. 2011 (in millions of dollars)
- Figure 3-3: U.S. Retail Sales of Ground Decaffeinated Coffee: Top Brands by Dollar Share, 2011 (percent)
- Single Cup Coffee
- Table 3-4: Top Marketers of Single Cup Coffee by SymphonyIRITracked Sales and Share, 2010 vs. 2011 (in millions of dollars)
- Figure 3-4: U.S. Retail Sales of Single Cup Coffee: Top Brands by Dollar Share, 2011 (percent)
- Starbucks and Eight O’Clock Top Whole Bean Brands
- Table 3-5: Top Marketers of Whole Bean Coffee by SymphonyIRITracked Sales and Share, 2010 vs. 2011 (in millions of dollars)
- Figure 3-5: U.S. Retail Sales of Whole Bean Coffee: Top Brands by Dollar Share, 2011 (percent)
- Instant Coffee Boosted by Starbucks’ VIA
- Table 3-6: Top Marketers of Regular Instant Coffee by SymphonyIRI-Tracked Sales and Share, 2010 vs. 2011 (in millions of dollars)
- Figure 3-6: U.S. Retail Sales of Regular Instant Coffee: Top Brands by Dollar Share, 2011 (percent)
- Smucker Leads Tiny Instant Decaf Category
- Table 3-7: Top Marketers of Instant Decaffeinated Coffee by SymphonyIRI-Tracked Sales and Share, 2010 vs. 2011 (in millions of dollars)
- Figure 3-7: U.S. Retail Sales of Instant Decaffeinated Coffee: Top Brands by Dollar Share, 2011 (percent)
- Starbucks Dominates RTD Coffee with an 86% Share
- Table 3-8: Top Marketers of RTD Coffee by SymphonyIRI-Tracked Sales and Share, 2010 vs. 2011 (in millions of dollars)
- Figure 3-8: U.S. Retail Sales of Ready-to-Drink Coffee: Top Brands by Dollar Share, 2011 (percent)
- Liquid Coffee Concentrates a Miniscule Business at Retail
- Chapter 4: New Product, Marketing, and Advertising Trends
- New Product Trends
- Retail Product Launches Slow
- Figure 4-1: Number of New U.S. Coffee Introductions, Reports and SKUs, 2006-2011
- Top Retail Trends: Private Label, Upscale, Organic
- Figure 4-2: Number of New Coffee Introductions by Top Package Tags/Claims, 2006, 2010, and 2011
- Table 4-1: Number of New U.S. Coffee Introductions by Package Tag/Claim, 2006-2011
- No Clear Market Leader in U.S. Product Launches
- Table 4-2: Top 10 Marketers: By Number of U.S. Coffee Product Launches, 2006-2011 (reports)
- Higher Quality Coffee in Both Foodservice and Retail
- Illustration 4-1: Maxwell House Gourmet Roast Coffee
- Retailers Preparing for Growth in Private Label
- Illustration 4-2: Fresh & Easy Donut Shop Blend
- Marketers Extend Single-Serve Coffee Options
- Illustration 4-3: Emeril’s Gourmet Coffee K-Cups
- Illustration 4-4: Green Mountain Coffee Roasters’ New Label: Barista Prima K-Cups
- Illustration 4-5: Dunkin’ Donuts K-Cups
- Illustration 4-6: Dunkin’ Donuts One Cup Pods, Tested but Discontinued
- Illustration 4-7: Starbucks K-Cups
- Illustration 4-8: Nestlé Dolce Gusto Single Cup Coffee Brewers
- Illustration 4-9: Nescafé Dolce Gusto Single Cup Capsules
- Illustration 4-10: Coffee Bean & Tea Leaf Single Cup Brewer
- Illustration 4-11: Coffee Bean & Tea Leaf Single Cup Capsules
- Illustration 4-12: Rogers Family San Francisco Bay OneCup Capsules
- Light vs. Dark Roasts
- Illustration 4-13: Seattle’s Best Coffee Level System
- Illustration 4-14: Peet’s Medium Roast Coffees
- Illustration 4-15: Peet’s Uzuri African Blend
- Single-Origin Coffees
- Illustration 4-16: Wegmans Private Label Sumatra Mandheling Coffee
- Limited Edition Coffees
- Seasonal Blends
- Illustration 4-17: Paramount Fall In Love Coffees
- Illustration 4-18: Dunkin’ Donuts Spring Seasonal Limited Edition Flavors
- Anniversary Blends
- Illustration 4-19: Starbucks Limited Edition Tribute Blend
- Limited Edition Rare Single-Origin Coffees
- Illustration 4-20: Starbucks’ Reserve Coffee
- Instant Growth
- Illustration 4-21: Starbucks Extends VIA Ready Brew with House Blend and Breakfast Blend Varieties
- Illustration 4-22: Starbucks Also Added a Caramel Variety in VIA Iced Coffee
- Flavored Coffees Becoming More Sophisticated
- Illustration 4-23: Starbucks Natural Fusions are its First Flavored Coffees
- Iced Coffee is Hot
- Illustration 4-24: Starbucks Iced Coffee Blend
- Illustration 4-25: Green Mountain Coffee Roasters Brew Over Ice KCups
- New Entries Brew in Ready-to-Drink Coffee
- Illustration 4-26: Seattle’s Best Coffee Iced RTD Coffee
- Illustration 4-27: Wolfgang Puck Iced RTD Coffee
- Illustration 4-28: illy issimo Iced RTD Coffee
- Illustration 4-29: Coffee Bean & Tea Leaf Iced RTD Coffee
- Ideological Coffee: Organic, Natural and Fair Trade
- Illustration 4-30: Tiny Footprint Carbon Negative Coffee
- Functional Coffee
- Illustration 4-31: Bean & Body Functional RTD Coffee
- Illustration 4-32: Eight O’Clock Coffee Performance Blend Metabolism Boost
- Illustration 4-33: Green Mountain Coffee Roasters Revv Pulse with Ginseng and Guarana
- Illustration 4-34: Health is Wealth RTD Iced Coffee
- Illustration 4-35: The Healthy Bean Antioxidant-Infused Coffee
- Competition from Pistachios?
- Marketing and Advertising Trends
- Marketers Change Logos and Package Designs
- Starbucks Drops Coffee from its Logo
- Illustration 4-36: Starbucks Logos Over the Years
- Seattle’s Best Packages Simplify Consumer Decisions
- Illustration 4-37: Seattle’s Best Coffee: Old vs. New Logo
- Illustration 4-38: Seattle’s Best Coffee: Old Package
- Illustration 4-39: Seattle’s Best Coffee: New Package
- Starbucks Begins Roast Level Labeling
- Illustration 4-40: Starbucks New Packaging Highlights Roast Levels
- Eight O’Clock Coffee Gets Packaging Redesign
- Illustration 4-41: Eight O’Clock Coffee: Old vs. New Package
- Caribou Coffee Makes Logo More Stylized
- Illustration 4-42: Caribou Coffee: Old vs. New Logo
- Sampling and Free Coffee Giveaways
- Dunkin’ Donuts Cans Free Iced Coffee Promotion
- Eight O’Clock Coffee: Taste What People Are Talking About
- Illustration 4-43: Eight O’Clock Coffee’s “Taste What People Are Talking About” Promotion
- 7-Eleven’s National CofFREE Day Promotion
- Illustration 4-44: 7-Eleven CofFREE Day Promotion
- Events Sponsorship Creates Buzz
- 7-Eleven’s Dip a Drip Contest
- Illustration 4-45: 7-Eleven “Dip a Drip” Promotion
- Tassimo Brewbot Mobile Road Tour
- Illustration 4-46: Actress Eva Longoria at the Opening of Tassimo’s Brewbot Café
- illycaffè Focuses on High-End Events
- Illustration 4-47: Illy AuthentiCity Lounge at the New York City Wine and Food Festival
- Coffee Marketers Ally Themselves with Causes
- Coffee Bean & Tea Leaf: Support the Troops
- Illustration 4-48: The Coffee Bean & Tea Leaf: Support Our Troops
- Maxwell House: “Drops of Good” Helps Rebuild Community Houses Across the USA
- Illustration 4-49: Maxwell House “Drops of Good” Cause Marketing
- Seattle’s Best Coffee: Brew-lanthropy Project
- Illustration 4-50: Seattle’s Best Brew-lanthropy Finalists
- Starbucks: Create Jobs for USA
- Illustration 4-51: Starbucks “Create Jobs for USA” Cause Marketing
- Making Use of Websites and Social Media
- Starbucks Savvy About Social Media
- Illustration 4-52: Starbucks Mines its Facebook Fans for Data
- Illustration 4-53: Webpage Promoting Eight O’Clock Radio Commercials
- Folgers Jingle Contest
- Illustration 4-54: Folgers Jingle Contest
- Celebrity Coffee Brands
- Illustration 4-55: David Lynch Signature Coffee
- Illustration 4-56: Wolfgang Puck Iced RTD Coffee
- Caribou Coffee’s Ambient Advertising
- Illustration 4-57: Caribou Coffee’s Toasty Warm Bus Shelter
- Illustration 4-58: Caribou Coffee’s Reasons to Stay Awake
- Advertising and Marketing Positioning
- Key Themes
- Flavor and Aroma
- Illustration 4-59: Starbucks Rhapsodizes About Natural Fusions Coffee
- Illustration 4-60: Dunkin’ Donuts’ Dunkin’ Turbo Coffee Has Big Flavor
- Illustration 4-61: Smell the Virtual Aromas in Starbucks VIA Commercials
- Illustration 4-62: A Taste Promise Guarantees Consumers Will Love Starbucks VIA
- Fast and Easy to Make
- Illustration 4-63: Folgers Coffee “Just Got Easier”
- Illustration 4-64: Brewed Coffee in Just One Minute with Keurig
- Sharing Coffee with Family and Friends
- Illustration 4-65: A Husband Makes His Wife Fresh Keurig Coffee at Breakfast
- Illustration 4-66a: Starbucks Five-Page Spread: Celebrate Fall with Friends
- Illustration 4-66b: Starbucks Five-Page Spread: Celebrate Fall with Friends
- Illustration 4-66c: Starbucks Five-Page Spread: Celebrate Fall with Friends
- Illustration 4-67: Coffee-Lovers Spreading the Word About Starbucks VIA
- Variety
- Illustration 4-68: Choosing Keurig Coffee at Home
- Real People
- Illustration 4-69: Dunkin’ Donuts “What are you Drinkin?” Campaign Uses Real People
- Customization
- Illustration 4-70: Starbucks Personalization Commercial
- Illustration 4-71: Starbucks’ “However-You-Want-It” Frappuccino
- Illustration 4-72: 7-Eleven’s Website Showcases its Coffee Varieties and Toppings
- Health and Wellness
- Illustration 4-73: Bean & Body Positions its RTD Coffees as Promoting Health and Wellness
- Seattle’s Best Uses Humor to Reposition Itself as Making Coffee Fun
- Illustration 4-74: Offbeat Commercial for Seattle’s Best Coffee
- Competitive Positioning: Nescafé Taster’s Choice vs. “Big Bucks” Brew
- Illustration 4-75: Taster’s Choice Competitive Positioning
- Ethics Make Consumers Feel Better About Themselves
- Illustration 4-76: Ad for Green Mountain Fair Trade Coffee
- Chapter 5: Foodservice and Retail Trends
- Foodservice Trends
- Foodservice Venues
- Foodservice Distribution Methods
- Explosion of Foodservice Locations
- Foodservice Sales Strongest in All Types of Restaurants
- Table 5-1: Share of Dollar Sales of Meals and Snacks Away from Home by Type of Outlet, 2006-2010 (percent)
- Restaurant Industry Sales Reach New Record
- Table 5-2: Restaurant Industry Sales: 2008-2011 (in billions of dollars)
- Despite Proliferation of Chains, Small Businesses Predominate
- Premium Coffee Is Now the Standard
- Most Restaurants Rely on One Blend
- Organic Coffee “Hot” in 2011 Restaurant Survey
- Coffee Competition Among Foodservice Players Grows
- Table 5-3: Major U.S. Foodservice Operators with a Coffee Niche, 2010
- K-Cups in Boston Market Restaurants
- Experian Simmons Consumer Survey Findings
- Table 5-4: McDonald’s, Starbucks, and Dunkin’ Donuts by Penetration Rates and Core Customer Visits, 2011 (U.S. Adults)
- Table 5-5: Top Demographic Indicators for McDonald’s, Starbucks, and Dunkin’ Donuts, 2011 (indexes)
- QSR Coffee-Drinkers
- Coffeehouses Encourage Patrons to Linger
- Starbucks and Large Regional Coffeehouse Chains
- Licensed Cafés and Kiosks
- The Next Big Wave of Coffeehouses?
- McCafés Top 6% of McDonald’s U.S. Sales
- Burger King Switches to Seattle’s Best Coffee…
- …as Does Subway
- Jack in the Box Changes Its Coffee Again
- Wendy’s Also Seeks to Be a Coffee Destination
- Dunkin’ Donuts Leads QSRs in Coffee Servings
- Tim Hortons, the Canadian Chain with a U.S. Presence
- Drive-Thrus Buzzing
- Coffee Tops C-Store Shopper Lists
- Customer-Customized Coffee a C-Store Strength
- Coffee a Hot Spot for 7-Eleven
- Sheetz, a C-Store Chain with Full-Service Espresso Bars
- Office Coffee Service an Important Perk
- Vending Machine Sales Lagging
- For Hotels, It’s “Goodbye Freeze-Dried, Hello Espresso”
- Airlines Flying High with Coffee Grounds
- Retail Trends
- Retail Distribution Methods
- Supermarkets Lead Retail Market for Packaged Coffee
- Mass Merchandisers and Supercenters
- Walmart a Top Coffee Seller
- Warehouse Clubs
- Gourmet/Specialty Food Stores
- Specialty Coffee Stores
- Company Snapshot: The Coffee Bean & Tea Leaf
- Health and Natural Food Stores
- Internet, Mail Order, and Subscriptions
- Chapter 6: Competitor Profiles
- Competitor Profile: Caribou Coffee Co., Inc.
- Company Overview
- Caribou Rebrands to Broaden Its Appeal
- Coffeehouse Expansion Plans
- Expanding the Food Focus
- Commercial Sales Growing
- Domestic and International Franchises
- Rainforest Alliance Certification
- Competitor Profile: Dunkin’ Brands Group, Inc.
- Company Overview
- Dunkin’ Donuts Leads in Hot and Iced Coffee Unit Sales
- Dunkin’ Donuts Expanding Westward
- Dunkin’ Donuts Coffee in Grocery Channels
- Dunkin’ Donuts Partners with GMCR for K-Cups
- America Runs on Dunkin’
- Dunkin’ vs. McDonald’s and Starbucks
- Competitor Profile: Eight O’Clock Coffee Co.
- Company Overview
- Competitor Profile: Green Mountain Coffee Roasters, Inc.
- Company Overview
- Keurig System Instrumental in Driving GMCR’s Growth
- GMCR Also Expands Through Acquisitions
- GMCR Makes K-Cup Deals with Smucker, Dunkin’ Donuts, and Starbucks
- A Razors/Blades Business Model
- High Warranty Claims for Brewers
- Key K-Cup Patent Expires in December 2012
- New K-Cup Brand and Brews
- Environmental and Social Responsibility
- Competitor Profile: Kraft Foods, Inc.
- Company Overview
- Kraft Foods Plans to Split the Company
- Deliberate, Savvy Planning
- Starbucks Ends Long-Term Partnership with Kraft
- Kraft’s U.S. Coffee Business
- Maxwell House is the Nation’s No. 2 Coffee Brand
- Yuban Is Rainforest Alliance-Certified
- Sanka Suffers an Image Problem
- Maxwell House International Coffee Mixes Losing Their Luster
- Gevalia Kaffe Gets New U.S. Push
- Kraft Delays Gevalia Retail Launch
- Single-Cup Tassimo Successful in Europe; Stumbles in U.S.
- Kraft Raises, Then Cuts Coffee Prices
- Competitor Profile: McDonald’s Corp.
- Company Overview
- McDonald’s Upgrades its Coffee…
- …and Takes on Starbucks with McCafé
- McCafé Expands Beyond Coffee
- McCafé Boosts Coffee Share and Sales
- McDonald’s vs. Starbucks
- McCafés a Global Success Story
- Competitor Profile: Massimo Zanetti Beverage USA, Inc.
- Company Overview
- Chock full o’Nuts Is a New York Favorite
- Hills Bros. Popular with Heavy Coffee-Drinkers
- MJB Premium Coffee in the Pacific Northwest
- Chase & Sanborn Positioned on Affordable Price
- Massimo Zanetti Buys Kauai Coffee Co.
- Cafés and Foodservice
- Competitor Profile: Nestlé USA, Inc.
- Company Overview
- Nestlé’s U.S. Operations: Vast and Varied
- Nestlé Leads Instant Coffee Market
- Nespresso an International Superpremium Success
- Nestlé Sues Other Marketers for Making Nespresso Capsules
- Nescafé Rolls Out Dolce Gusto
- Coffee Sustainability
- Competitor Profile: Peet’s Coffee & Tea, Inc.
- Company Overview
- Two Business Segments: Retail Stores and Specialty Sales
- Peet’s Retail Stores
- A Growing National Brand in Grocery Channels
- Foodservice and Office Accounts
- Home Delivery
- Peet’s Mantra: “It’s All About the Coffee”
- Peet’s Introduces Medium-Roast Coffee
- Peet’s Not into Single Cup Coffee Yet
- Competitor Profile: Sara Lee Corp.
- Company Overview
- Sara Lee Sheds U.S. Retail Coffee and DSD Foodservice Coffee Businesses
- Sara Lee Hopes to Spin Off its International Coffee Business
- Four Current Business Segments
- Sara Lee Still Brews Up a Storm in Coffee Internationally
- Senseo a Global Single-Serve Coffee Sensation
- Senseo Stumbles in U.S., then Fails to Regain Lost Ground
- Competitor Profile: The J.M. Smucker Co.
- Company Overview
- A Family Business with a Thirst for No. 1 Brands
- A Focus on Breakfast
- Smucker the Leader in Mass-Market Coffee
- Mainstream Folgers Is the Nation’s Leading Coffee Brand
- Dunkin’ Donuts License
- Millstone, Smucker’s Mass-Gourmet Brand
- Smucker Acquires Rowland Coffee
- Smucker to Acquire Sara Lee’s North American Foodservice Coffee Business
- Smucker Raises, Then Drops Coffee Prices
- Competitor Profile: Starbucks Corp.
- Company Overview
- Starbucks History
- Starbucks Launches Pike Place Roast Coffee, Oatmeal
- Back on Track
- The Vast Worldwide Starbucks Coffeehouse Phenomenon
- Starbucks Redesigns Logo, Hints at Expanding to Other CPG Categories
- Starbucks in Grocery Channels
- Starbucks Ends Long-Term Grocery Partnership with Kraft
- VIA an Instant Success
- Starbucks Launches Blonde Roast
- Starbucks Launches K-Cups with GMCR
- Starbucks Acquires Juicemaker Evolution Fresh
- The North American Coffee Partnership
- Other Partnerships, Other Products
- Foodservice Operations
- Starbucks’ Seattle’s Best Coffee Co. Subsidiary
- Subway and Burger King Roll Out Seattle’s Best Nationally
- Lofty Goals
- Seattle’s Best Introduces “Level System” for Grocery Channel
- Torrefazione Italia
- Starbucks a Pioneer in Corporate Responsibility and Ethical Sourcing
- New Starbucks Stores Partnering with Communities
- Starbucks Create Jobs for USA
- Starbucks Targeting International Expansion
- Starbucks vs. McDonald’s and Dunkin’ Donuts
- Chapter 7: The Consumer
- Methodology
- More Than Seven out of 10 Americans Drink Coffee
- Older Consumers Drink Coffee More Frequently
- Older Consumers Are Also Heavier Coffee-Drinkers
- Table 7-1: Coffee-Drinking by Age Group, September 2011 (U.S. adults, percent and index)
- Table 7-2: Frequency of Coffee-Drinking by Age Group, September 2011 (U.S. adults, percent and index)
- Table 7-3: Amount of Coffee Consumption by Age Group (Weekdays), September 2011 (U.S. adults, percent and index)
- Table 7-4: Amount of Coffee Consumption by Age Group (Weekends), September 2011 (U.S. adults, percent and index)
- Most Coffee-Drinkers Prefer Regular Hot Coffee
- Figure 7-1: Coffee Consumption by Type in Last 7 Days: Weekends vs. Weekdays, September 2011 (percent of U.S. adults)
- Coffee Beverages and Iced Coffee More Popular with Women
- Table 7-5a: Coffee Consumption in Last 7 Days by Type and Gender: Weekdays, September 2011 (U.S. adults, percent and index)
- Table 7-5b: Coffee Consumption in Last 7 Days by Type and Gender: Weekends, September 2011 (U.S. adults, percent and index)
- Younger Consumers Choose Coffee Beverages and Iced Coffee
- Table 7-6: Coffee Consumption in Last 7 Days (Weekdays) by Type and Age Group, September 2011 (U.S. adults, percent and index)
- Table 7-7: Coffee Consumption in Last 7 Days (Weekends) by Type and Age Group, September 2011 (U.S. adults, percent and index)
- Eight out of 10 Coffee-Drinkers Drank and Made Coffee at Home in Last Week
- Table 7-8: Coffee-Drinking Behavior in Last 7 Days by Age Group, September 2011 (U.S. adults, percent and index)
- Nine out of 10 Coffee-Drinkers Agree Freshly Brewed Tastes Better than Instant
- Three out of Five Coffee-Drinkers Strongly Agree Freshly Brewed Coffee Tastes Better than RTD
- 70% of Coffee-Drinkers Say It’s Worth Paying More for Freshly Brewed Coffee
- 86% Agree Freshly Brewed Coffee Is Worth Taking the Extra Trouble
- Is Starbucks the Best Coffee?
- One out of Four Thinks Foodservice Coffee Tastes Better Than Coffee Made at Home
- Three out of Four: RTD Coffee Is Overpriced
- Almost 60% of Coffee-Drinkers Say Coffee Is Good for You
- Coffee Gives 78% of Coffee-Drinkers More Energy
- Table 7-9: Percent of Coffee-Drinkers Who Agree with the Statement “Freshly Brewed Coffee Tastes Better Than Instant Coffee,” September 2011 (U.S. adults, percent and index)
- Table 7-10: Percent of Coffee-Drinkers Who Agree with the Statement “Freshly Brewed Coffee Tastes Better than Canned/Bottled Ready-to-Drink Coffee,” September 2011 (U.S. adults, percent and index)
- Table 7-11: Percent of Coffee-Drinkers Who Agree with the Statement “It’s Worth Paying More for Freshly Brewed Coffee,” September 2011 (U.S. adults, percent and index)
- Table 7-12: Percent of Coffee-Drinkers Who Agree with the Statement “It’s Worth Taking the Extra Trouble to Have Freshly Brewed Coffee,” September 2011 (U.S. adults, percent and index)
- Table 7-13: Percent of Coffee-Drinkers Who Agree with the Statement “Starbucks Is the Best Coffee,” September 2011 (U.S. adults, percent and index)
- Table 7-14: Percent of Coffee-Drinkers Who Agree with the Statement “Coffee Made at Home Doesn’t Taste as Good as Coffee from Restaurants, Fast Food, Coffee/Donut Shops, etc.,” September 2011 (U.S. adults, percent and index)
- Table 7-15: Percent of Coffee-Drinkers Who Agree with the Statement “Individual Cans/Bottles of Ready-to-Drink Coffee Are Overpriced,” September 2011 (U.S. adults, percent and index)
- Table 7-16: Percent of Coffee-Drinkers Who Agree with the Statement “Coffee Is Good For You,” September 2011 (U.S. adults, percent and index)
- Table 7-17: Percent of Coffee-Drinkers Who Agree with the Statement “Drinking Coffee Helps Give Me Energy,” September 2011 (U.S. adults, percent and index)
- Brewing Method of Choice
- Figure 7-2: Household Ownership Rates of Coffee Brewers by Type, September 2011 (percent of U.S. households that make coffee other than instant)
- Supermarkets the Most Popular Place to Buy Packaged Coffee
- Table 7-18: Percent of Coffee Purchasers in Last 12 Months by Retail Channel, September 2011 (U.S. adults)
- Coffeehouses Lead in Foodservice Coffee
- Table 7-19: Percent of Foodservice Coffee Purchasers in Last 30 Days by Type of Outlet, September 2011 (U.S. adults)
- Table 7-20: Percent of Foodservice Coffee Purchasers in Last 30 Days by Type of Coffee Ordered, September 2011 (U.S. adults)
- One Out of Two Households Use Ground Coffee Most Often
- Figure 7-3: Household Usage Rates of Coffee: By Product Type, 2011 (percent of U.S. households)
- Five-Year Trend by Types of Coffee Used
- Table 7-21: Trended Number of Coffee Users: By Product Type Used Most Often, 2007-2011 (percent of U.S. households)
- Espresso/Cappuccino Has Youthful Demographic
- Table 7-22a: Usage of Espresso/Cappuccino: By Household Age Group, 2011 (number in millions, percent and index)
- Table 7-22b: Usage of Ground/Whole Bean Coffee: By Household Age Group, 2011 (number in millions, percent, and index)
- Demographic Indicators by Product Type
- Regular Ground Coffee
- Ground Decaf
- RTD Coffee
- Regular Instant
- Instant Decaf
- Instant Cappuccino and Latte Mix
- Sugar-Free Instant Cappuccino and Latte Mix
- Whole Bean Coffee
- Espresso/Cappuccino
- Table 7-23: Top 10 Demographic Indicators for Selected Types of Coffee, 2011 (index of U.S. households)
- Brands Usage Rate
- Table 7-24: Coffee Brands Used Most Often by Percentage of U.S Households, 2011 (percent of U.S. households)
- Demographic Trends: Ground Coffee Brands
- Chock full o’Nuts
- Dunkin’ Donuts
- Eight O’Clock
- Folgers
- Hills Bros.
- Maxwell House
- Starbucks
- Table 7-25: Top 10 Demographic Indicators for Selected Ground Coffee Brands, 2011 (index of U.S. households)
- Demographic Trends: Selected Espresso/Cappuccino Brands
- Table 7-26: Top 10 Demographic Indicators for Selected Espresso/Cappuccino Brands, 2011 (index of U.S. households)
- Demographic Trends: Instant Coffee Brands
- Table 7-27: Top 10 Demographic Indicators for Selected Instant Coffee Brands, 2009 (index of U.S. households)
- Demographic Trends: Instant Cappuccino and Latte Mix Brands
- Table 7-28: Top 10 Demographic Indicators for Instant Cappuccino and Latte Mix Brands, 2011 (index of U.S. households)
- Demographic Trends: RTD Coffee Brands
- Table 7-29: Top 10 Demographic Indicators for Selected Ready-To-Drink (RTD) Coffee Brands, 2011 (index of U.S. households)
- Consumer Media Trends
- Internet Has Changed Many Consumers’ Lifestyles
- Internet Has Changed How Consumers Shop
- Consumers and Traditional Media
- Consumers and Social Media
- Consumers’ Attitudes Toward Advertising
- Table 7-30: The Internet and Lifestyle Changes: Total U.S. Adults vs. Coffee Households by Type of Coffee, 2011 (U.S. adults, percent and index)
- Table 7-31: Consumer Internet Use Patterns: Total U.S. Adults vs. Coffee Households by Type of Coffee, 2011 (U.S. adults, percent and index)
- Table 7-32: Consumer Use of Traditional Media: Total U.S. Adults vs. Coffee Households by Type of Coffee, 2011 (U.S. adults, percent and index)
- Table 7-33: Consumer Use of Social Media: Total U.S. Adults vs. Coffee Households by Type of Coffee, 2011 (U.S. adults, percent and index)
- Table 7-34: Consumer Attitudes Toward Advertising: Total U.S. Adults vs. Coffee Households by Type of Coffee, 2011 (U.S. adults, percent and index)
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