The Chocolate Market

Packaged Facts
February 1, 2001
150 Pages - SKU: LA604
Attention: There is an updated edition available for this report.
Countries covered: United States

The Chocolate Market


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This Packaged Facts report on the chocolate market, whose U.S. sales alone currently exceed $14 billion, analyzes sales and growth potential for chocolate candy; chocolate chips/baking chocolate; powdered cocoa mixes; and chocolate syrup/dessert toppings. It examines trends driving the market and offers sales projections through 2005. Coverage includes marketer and brand shares based on Information Resources, Inc.'s InfoScan sales-tracking data, marketing and new product trends, advertising, and distribution and retail trends. Included are special focus sections on the international chocolate scene, mass versus gourmet/premium products, adult versus kids' products, seasonal and novelty products, niche product positionings, and more. The report contains detailed consumer demographic profiles based on Simmons Market Research Bureau data for spring 2000, as well as more than 20 competitive profiles of U.S. and foreign players.

Additional Information

Press Release

Candy Makers Move To Fulfill America’s Chocolate Craving

NEW YORK, NY – February 1, 2001 –, the business information center, announced today the release of a new research study “The U.S. Chocolate Market”, from Packaged Facts™. According to this report, from 1996 to 2000, the chocolate market enjoyed a total growth rate of 19.1% with retail sales in 2000 producing a whopping $13.7 billion.

“Despite this increase in chocolate sales, the U.S. candy market has not yet matured, leaving room for continued growth.” said Marzia Marzi, Director of Marketing for “U.S. per capita consumption is 12.2 pounds, whereas in Switzerland, per capita consumption is 22.4 pounds - twice that of the American consumer.”

Chocolate marketers are investing deeply in products that will capture baby boomers and teens. The U.S. Census Bureau projects that by 2005 the population of baby boomers will increase by more than two million, and the teenage population is expected to represent 7.3% of the total U.S. population in the same time period. Gourmet boxed chocolates and specialty dark chocolates, organic and functional chocolates (focusing on adult issues of health concerns and the environment) fulfill the comfort factor and concerns of the graying population. Since teens between the ages of 15-19 consume more candy than any other age group, targeting the teenage market has challenged chocolate marketers to produce more products and reposition classic items.

Scope and Methodology

Market Parameters

This report covers the U.S. retail market for chocolate, focusing on four prod-uct categories: chocolate candy, chocolate chips/baking chocolate, powdered cocoa mixes, and chocolate syrup/dessert toppings. It includes mass-market and gourmet offerings.

It excludes a wide range of product categories that may contain chocolate, co-coa, or chocolate as flavorings, but whose primary definition is not one of "choco-late," such as liquid chocolate milk; cookies, cakes, and other baked goods; cake mixes, frostings, and cake decorations; ice cream, puddings, and other desserts; co-coa-flavored cereals; and chocolate-flavored dietary supplements. Likewise excluded are products that use carob as a substitute for chocolate.

Given its retail focus, this study does not cover commercial, foodservice, or fund-raising sales.

The International Scene

Although this report concentrates on the U.S. retail market for chocolate, it gives some attention to the international scene, particularly vis-à-vis international trends that may impact the U.S. market and marketers.

Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research entailed consultation with industry sources and on-site examination of the retail milieu. Secondary research entailed data gathering from relevant trade, business, and government sources, including company literature and corporate annual reports. Packaged Facts has derived sales figures from sources such as Information Resources, Inc. (IRI), the National Confectioners Associa-tion/Chocolate Manufacturers Association (NCA/CMA), Candy Industry, Supermar-ket Business, Retail Merchandiser (formerly Discount Merchandiser), Drug Store News, and the National Association of Convenience Stores (NACS). Figures pro-vided on national consumer advertising expenditures are based on data (copyright 2000) compiled by CMR, a Taylor Nelson Sofres company and the nation’s largest advertising tracking service. The analysis of consumer demographics derives primar-ily from Simmons Market Research Bureau data for spring 2000.

Issues Addressed:

  • Current and Projected Market Growth
  • Factors In Future Growth
  • Marketing/Product Trends
  • Mass Market vs. Premium and Gourmet Chocolate
  • Seasonal and Novelty Chocolate
  • Niche Products (Organic, Sugar-Free, etc.)
  • Adult vs. Kids’ Products
  • Channels of Distribution and Retail
  • Internet Retailing
  • Consumer Advertising Expenditures
  • Positioning In The Marketplace

Companies/Sites Discussed:

  • Hershey Chocolate USA (Hershey Foods Corp.)
  • M&M/Mars (Mars, Inc.)
  • Nestle USA, Inc.
  • Archibald Candy Corp.
  • Brach’s Confections, Inc.
  • ConAgra, Inc. (Swiss Miss cocoa)
  • Godiva Chocolatier, Inc. (Campbell Soup Co.)
  • Kraft Foods, Inc.
  • Lindt & Sprungli USA (Lindt and Ghiradelli divisions)
  • Hawaiin Vintage Chocolate Co., Inc.
  • R.M. Palmer Co.
  • Russell Stover Candies, Inc.
  • Tootsie Roll Industries, Inc.

Categories Covered:

  • Chocolate Candy
  • Chocolate Chips/Baking Chocolate
  • Powvdered Cocoa Mixes
  • Chocolate Syrup/Dessert Toppings

Tables and Graphs:

  • Market Size and Growth
  • Share of Retail Market by Category
  • Per Capita Consumption of Chocolate Candy
  • Selected Marketers and Their Brands
  • Selected International Marketers and Their Brands
  • Marketer and Brand Shares
  • Demographic Breakouts

Hours of Research: 600

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