Breakfast Trends: Culinary Trend Mapping ReportPackaged Facts
October 26, 2010
73 Pages - SKU: LA2517248
Market Insights: A Selection From The Report
Stage 2: Third Wave Coffee
“Third Wave” coffee practitioners (First Wave = rise of commodity and instant coffee post WWII; Second Wave = espresso and espresso drinks along with Starbucks and Peet’s specialty brews) fixate on coffee with an unwavering devotion, treating the every day brewing of coffee like a sacred ritual. The coffee itself redefines quality: It comes from beans that are meticulously sourced for flavor and then painstakingly roasted in “micro” batches. As for brewing, there are all sorts of elaborate techniques and equipment that enable coffee geeks to brew the ultimate cup. This bean-to-cup quality and care translate into a superior tasting cup of coffee, aromatic in intricate ways and easy on the palate and stomach, available at small independent coffee shops everywhere.
Stage 2: New Whole Grains
Generation Yers are accepting whole grains, and the increased availability of whole grain products in grocery stores means people of all ages are eating more of them—a 38% increase over the last three years. Whole grain examples abound at Stage 2, including new glutenfree cereals and pastries that don’t skimp on taste, perfect for a truly satisfying and healthful breakfast. These products are sending the message that healthful breakfast eating does not have to be boring, and this flourishing natural cereal market is literally exploding with flavor, providing consumers with countless options.
Stage 3: Waffles Gone Wild
Something fascinating is going on with this tried-andtrue breakfast staple. Like so many breakfast foods, waffles are finding their way into other dayparts, from savory lunch and dinner forms, to starchy carriers for sandwiches and dessert. The flexibility of waffles makes them endlessly adaptable, and they are being re-imagined everywhere from fine dining to chain restaurants and Williams-Sonoma, making for an exciting Stage 3 trend.
More Pizza reports by Packaged Facts
- Coffee & Tea
- Breakfast Foods
- Gourmet Food
- Organic Foods
- Ready to Eat