The Market for Boomers Turning 50

Packaged Facts
August 1, 1998
200 Pages - SKU: LA516
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The Market for Boomers Turning 50
  • I. Executive Summary (pp. 13-34) US $180.00
  • II. Demographics (pp. 35-77) US $443.00
  • III. The Market (pp. 78-90) US $95.00
  • IV. Mature Boomers As Consumers (pp. 91-131) US $411.00
  • V. Mature Boomer Use of Media (pp. 132-153) US $237.00
  • VI. Marketing To Mature Boomers (pp. 154-170) US $186.00
  • VII. Examples of Campaign and Strategies Targeted To Mature Boomers (pp. 171-192) US $200.00
  • Appendix II: Selected Resources For Boomers At 50 (pp. 194-202) US $48.00


 

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