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The U.S. Market for Bicycles, Bicycle Parts, and Accessories

152 Pages Packaged Facts June 01, 1997 SKU: LA459

This report from Packaged Facts analyzes the $4.5-billion U.S. retail market for bicycles, bicycle components, and bicycle accessories. The study delineates the strategies and products that marketers are developing to consolidate gains and the impact at the distribution and retail level. Find out what big wheels such as Huffy and Trek are doing to compete against specialty firms and aggressive low-end importers; how the Internet is transforming the market; and how the sport is expanding beyond the traditional demographic segments. Individual sections are available.

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