The U.S. Asian American Market

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March 1, 2002
318 Pages - SKU: LA688948
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The U.S. Asian American Market
  • EXECUTIVE SUMMARY (pp. 31-50) US $500.00
  • DEMOGRAPHIC OVERVIEW OF THE ASIAN AMERICAN POPULATION (pp. 51-132) US $1,396.00
  • SURVEY OF THE ASIAN AMERICAN MARKET (pp. 133-148) US $266.00
  • CONSUMER BEHAVIOR (pp. 149-182) US $649.00
  • MEDIA (pp. 183-202) US $348.00
  • MARKETING, PROMOTIONAL, AND ADVERTISING STRATEGIES (pp. 203-218) US $279.00
  • THE SOUTH ASIAN SEGMENT OF THE ASIAN AMERICAN MARKET (pp. 219-236) US $291.00
  • THE CHINESE SEGMENT OF THE ASIAN AMERICAN MARKET (pp. 237-252) US $228.00
  • OTHER SEGMENTS OF THE ASIAN AMERICAN MARKET (pp. 253-284) US $487.00
  • APPENDIX I: EXAMPLES OF U.S. ASIAN AMERICAN MARKET ADVERTISING (pp. 285-310) US $48.00
  • APPENDIX II: ADDRESSES OF SELECTED ASIAN AMERICAN MARKET RESOURCES (pp. 311-320) US $115.00


 

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