The Asian American Market

Packaged Facts
March 1, 2000
236 Pages - SKU: LA585
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The Asian American Market
  • I . EXECUTIVE SUMMARY (pp. 18-38) US $321.00
    • INTRODUCTION
    • SCOPE AND METHODOLOGY
    • DEMOGRAPHICS
    • THE MARKET
    • ASIAN AMERICANS AS CONSUMERS
    • ASIAN AMERICAN MEDIA
    • MARKETING TO ASIAN AMERICANS
    • EXAMPLES OF ADVERTISING TARGETED TO ASIAN AMERICANS
  • II. DEMOGRAPHICS (pp. 38-118) US $1,255.00
    • Figure 2-1
    • Figure 2-2
    • MARKET DEFINITION: ASIAN AMERICANS
    • HISTORY OF ASIANS IN AMERICA
    • POPULATION SIZE AND GROWTH
    • Figure 2-3
    • Figure 2-4
    • GEOGRAPHIC DISTRIBUTION
    • AGE AND GENDER
    • FAMILY STATUS
    • ECONOMIC STATUS
    • EMPLOYMENT
    • EDUCATIONAL ATTAINMENT
    • HEALTH STATUS
    • SOCIAL AND CULTURAL ATTRIBUTES
    • RELIGION AND POLITICS
    • OVERVIEW OF PRINCIPAL ETHNIC GROUPS
    • Figure 2-5
    • POPULATION PROFILE: CHINESE AMERICANS
    • Figure 2-6
    • POPULATION PROFILE: FILIPINO AMERICANS
    • Figure 2-7
    • POPULATION PROFILE: SOUTH ASIANS
    • Figure 2-8
    • POPULATION PROFILE: KOREAN AMERICANS
    • POPULATION PROFILE: JAPANESE AMERICANS
    • POPULATION PROFILE: VIETNAMESE AMERICANS
    • Figure 2-9
    • POPULATION PROFILE: OTHER INDOCHINESE
  • III. THE MARKET (pp. 118-142) US $373.00
    • Figure 3-1
    • MARKET SIZE
    • GEOGRAPHIC SEGMENTATION
    • KEY CUSTOMER SEGMENTS
    • FACTORS AFFECTING MARKET GROWTH
    • Figure 3-2
    • PROJECTED MARKET GROWTH
  • IV. ASIAN AMERICANS AS CONSUMERS (pp. 142-164) US $370.00
    • SHOPPING PATTERNS
    • SPENDING ON CONSUMER PRODUCTS AND SERVICES
    • ASIAN AMERICAN CONSUMERS ON THE INTERNET
    • Figure 4-1
  • V. ASIAN AMERICAN MEDIA (pp. 164-184) US $316.00
    • OVERVIEW
    • TELEVISION
    • RADIO
    • PRINT
    • NEW MEDIA
    • DIRECT MARKETING
  • VI. MARKETING TO ASIAN AMERICANS (pp. 184-210) US $471.00
    • MARKETING FUNDAMENTALS
    • LANGUAGE ISSUES
    • CULTURAL CONSIDERATIONS
    • ADVERTISING STRATEGIES
    • PROMOTIONAL STRATEGIES
    • ONLINE MARKETING
  • VI I . EXAMPLES OF ADVERTISING TARGETED TO ASIAN AMERICANS (pp. 210-229) US $387.00
    • OVERVIEW OF ADVERTISING THEMES
    • TELECOMMUNICATIONS
    • FINANCIAL SERVICES
    • TRAVEL AND ENTERTAINMENT
    • FOOD AND BEVERAGE
    • OTHER SECTORS
  • APPENDIX: EXAMPLES OF CONSUMER ADVERTISING (pp. 230-231) US $48.00
  • APPENDIX II: ADDRESSES OF SELECTED ASIAN AMERICAN MARKET RESOURCES (pp. 231-238) US $87.00