The U.S. African-American Market, 5th Edition

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January 1, 2004
252 Pages - SKU: LA888595
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The US African American Market 5th Edition
  • Chapter 1 Executive Summary (pp. 23-47) US $515.00
  • Chapter 2 Current Population Trends (pp. 48-65) US $391.00
  • Chapter 3 Economic Profile (pp. 66-79) US $285.00
  • Chapter 4 Household and Family Structure (pp. 80-91) US $237.00
  • Chapter 5 Social Indicators (pp. 92-105) US $266.00
  • Chapter 6 Overview of African American Consumers (pp. 106-123) US $435.00
  • Chapter 7 Affluent African American Consumers (pp. 124-149) US $550.00
  • Chapter 8 African American Women (pp. 150-169) US $479.00
  • Chapter 9 African Americans and the Urban Youth Consumer Culture (pp. 170-185) US $334.00
  • Chapter 10 Marketing and Advertising Trends (pp. 186-201) US $442.00
  • Chapter 11 African Americans and the Media (pp. 202-217) US $355.00
  • Chapter 12 African American Buying Power (pp. 218-227) US $226.00
  • Chapter 13 Geographic Trends in the African American Market (pp. 228-241) US $330.00
  • Chapter 14 Trends and Opportunities in the African American Market (pp. 242-249) US $162.00
  • Appendix Addresses of Selected US African American Market Resources (pp. 250-254) US $75.00


 

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