The U.S. African-American Market, 6th Edition

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January 1, 2006
264 Pages - SKU: LA1090871
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The US African American Market 6th Edition
  • Chapter 1 Executive Summary (pp. 25-51) US $500.00
  • Chapter 2 Profile of the African American Population (pp. 51-63) US $254.00
  • Chapter 3 African Americans and the Economy (pp. 63-83) US $355.00
  • Chapter 4 Overview of African American Consumers (pp. 83-93) US $182.00
  • Chapter 5 Highlights of Consumer Behavior (pp. 93-121) US $572.00
  • Chapter 6 A Regional Perspective (pp. 121-137) US $598.00
  • Chapter 7 The African American Family (pp. 137-165) US $551.00
  • Chapter 8 Use of Leisure Time (pp. 165-185) US $410.00
  • Chapter 9 Media Usage (pp. 185-223) US $874.00
  • Chapter 10: Marketing and Advertising Trends (pp. 223-235) US $316.00
  • Chapter 11 African American Buying Power (pp. 235-245) US $466.00
  • Chapter 12 Trends and Opportunities (pp. 245-257) US $244.00
  • Appendix I Geographic Definitions (pp. 257-266) US $105.00


 

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