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Attention: There is an updated edition available for this report.
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Countries covered: United States
In 1995, the nation's 33 million African-Americans wielded a purchasing power worth nearly $400 billion, and were the driving force behind sales in many categories, including teen clothing, hip-hop music, movies, athletic footwear, major appliances, and Afrocentric products. This Packaged Facts report analyzes the demographics of this market, its economic potential, consumer preferences, behavior at retail, as well as use of media and new technology. Most importantly, it presents the fundamentals and nuances of marketing to this diverse and dynamic group, as well as analysis of successful and unsuccessful marketing campaigns targeted to African-Americans. |
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