The U.S. African American Market

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January 1, 2002
302 Pages - SKU: LA261606
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The U.S. African American Market
  • I. EXECUTIVE SUMMARY (pp. 29-48) US $500.00
  • II. DEMOGRAPHIC OVERVIEW OF THE AFRICAN AMERICAN POPULATION (pp. 49-112) US $1,021.00
    • MARKET DEFINITION (pp. 51-53) US $69.00
    • POPULATION SIZE AND GROWTH (pp. 54-59) US $122.00
    • NATIONAL ORIGIN (pp. 60-63) US $87.00
    • GEOGRAPHIC DISTRIBUTION (pp. 64-73) US $230.00
    • AGE AND GENDER (pp. 74-75) US $58.00
    • HOUSEHOLD AND FAMILY STRUCTURE (pp. 76-78) US $85.00
    • ECONOMIC STATUS (pp. 79-83) US $123.00
    • EMPLOYMENT AND OCCUPATIONAL STATUS (pp. 84-86) US $68.00
    • EDUCATIONAL ATTAINMENT (pp. 87-88) US $56.00
    • HEALTH STATUS (pp. 89-91) US $75.00
    • POLITICAL AND SOCIAL VALUES (pp. 92-99) US $219.00
    • DEMOGRAPHIC PROFILE OF AFRICAN AMERICAN MEN (pp. 100-104) US $109.00
    • DEMOGRAPHIC PROFILE OF AFRICAN AMERICAN WOMEN (pp. 105-112) US $186.00
  • III. SURVEY OF THE AFRICAN AMERICAN MARKET (pp. 113-152) US $688.00
  • IV. CONSUMER BEHAVIOR (pp. 153-190) US $777.00
  • V. MEDIA (pp. 191-216) US $530.00
  • VI. OVERVIEW OF MARKETING, PROMOTIONAL, AND ADVERTISING STRATEGIES (pp. 217-234) US $291.00
  • VII. CASE STUDIES OF COMPANIES MARKETING TO AFRICAN AMERICANS (pp. 235-262) US $513.00
  • APPENDIX I: EXAMPLES OF U.S. AFRICAN AMERICAN MARKET ADVERTISING (pp. 263-294) US $48.00
  • APPENDIX II: ADDRESSES OF SELECTED U. S. AFRICAN AMERICAN MARKET RESOURCES (pp. 295-304) US $97.00


 

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