African American Market in the U.S.


February 1, 2008
262 Pages - SKU: LA1475194
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African American Market in the U.S.
  • Ch. 1, Executive Summary US $750.00
  • Ch. 2, Trends and Opportunities US $450.00
  • Ch. 3, Overview US $300.00
  • Ch. 4, The African-American Population Today US $400.00
  • Ch. 5, Economic and Social Trends US $550.00
  • Ch. 6, Leisure Time US $450.00
  • Ch. 7, Spending US $550.00
  • Ch. 8, Highlights of Consumer Behavior US $800.00
  • Ch. 9, The Media US $800.00
  • Ch. 10, Affluent African Americans US $850.00
  • Ch. 11, The Most Lucrative African-American Markets US $250.00

Below is the list of sections extracted directly from the report. Please note this list has been standardized and may not match the Table of Contents.

  • Executive Summary
    • Introduction
      • Scope and Methodology
      • Trends and Opportunities
      • Overview of the African-American Market
      • The African-American Population Today
      • Economic and Social Trends
      • How African Americans Spend Their Leisure Time
      • How African Americans Spend Money
      • Highlights of Consumer Behavior
      • African Americans and the Media
      • Affluent African Americans
      • The Most Lucrative African-American Metro Markets
  • Overview
    • Trends and Opportunities
      • Strategic Trends
      • Marketing Trends
      • Market Opportunities
        • (Table) Income per Household Member, African Americans vs. Hispanics
        • (Table) Selected Opportunities Related to Shopping Habits of African Americans
        • (Table) Selected Opportunities Related to Travel, Leisure and Entertainment Activities of African Americans
        • (Table) Selected Opportunities Related to Apparel and Watch Purchases by African Americans
        • (Table) Selected Opportunities Related to Use of Personal-Care Products by African-American Women
        • (Table) Selected Opportunities Related to Use of Personal-Care Products by African-American Men
        • (Table) Selected Opportunities Related to Ownership and Purchase of Automotive Vehicles by African Americans
        • (Table) Selected Opportunities Related to Use of Pharmaceuticals by African-American Consumers
    • Overview of the African-American Market
      • African-American Buying Power
        • (Table) Projected Growth in African-American Buying Power, 2007-2012
        • (Table) African-American Buying Power by Key Consumer Segment, 2007
      • Aggregate Spending by African-American Consumers
        • (Table) Aggregate Annual Expenditures by African-American Consumer Units for Food and Beverages, 2006
        • (Table) Aggregate Annual Expenditures by African-American Consumer Units for Apparel, 2006
        • (Table) Aggregate Annual Expenditures by African-American Consumer Units for Vehicle Purchases and Related Expenses, 2006
        • (Table) Aggregate Annual Expenditures by African-American Consumer Units for Entertainment, 2006
        • (Table) Aggregate Annual Expenditures by African-American Consumer Units for Household Furnishings and Equipment, 2006
        • (Table) Aggregate Annual Expenditures by African-American Consumers for Miscellaneous Products and Services,, 2006
    • The African-American Population Today
      • Population Growth Trends
        • (Table) Population of the United States by Race Alone and Hispanic Origin, 2006
        • (Table) U.S. Population by Race and Hispanic Origin, 2006
        • (Table) Population Growth, African Americans vs. Other Population Groups, 2000-2006
        • (Table) Projected Population Growth, African Americans vs. Other Population Groups, 2007 vs. 2012 (in thousands)
      • Demographic Highlights
        • (Table) Foreign-Born U.S. Population by Race and Hispanic Origin, 2006
        • (Table) Number of Americans Reporting Place of Birth in West Indies and Sub-Saharan Africa, 2006
        • (Table) Population by Selected Age Group, African Americans vs. Other Population Groups, 2006
        • (Table) African Americans as Percent of Total Population by Selected Age Group, July 2006
        • (Table) Population of Males and Females, African Americans vs. Other Population Groups, 2004
      • Where African Americans Live
        • (Table) Percent of Residents in Urban and Rural Areas Who Are African Americans, 2006
        • (Table) Distribution of Population by Region, African Americans vs. Others, 2006
        • (Table) States with Largest African-American Populations, 2006
        • (Table) States with Highest Percentage of African Americans, 2006
        • (Table) States Ranked by Growth in African-American Population, 2000-2006
    • Economic and Social Trends
      • Educational Trends
        • (Table) College Enrollment of the Population Age 18 and Over by Age Group and Gender, African Americans vs. Others, 2006
        • (Table) Females as Percent of 18- to 24-Year-Old College Students, African Americans vs. Others, 2006
        • (Table) Educational Attainment for Those Age 25 and Over, African-American vs. Other Men, 2007
        • (Table) Educational Attainment for Those Age 25 and Over, African-American vs. Other Women, 2007
        • (Table) Educational Attainment for Those Age 25 and Over by Gender, African Americans vs. Others, 2007
        • (Table) Educational Attainment for Those Age 25 and Over, African Americans vs. Hispanics, 2007
      • Economic Profile of African Americans
        • (Table) Level of Happiness, African-American vs. Other Adults by Gender
        • (Table) Attitudes toward Work and Money, African-American vs. Other Adults by Gender
        • (Table) Employment Status of the Population Age 16 and Over by Race and Hispanic Origin, 2006
        • (Table) Occupations of Those Age 16 and Over by Gender, 2006
        • (Table) Aggregate Personal Income, African Americans vs. Other Population Groups, 1986 vs. 2006
        • (Table) Mean Income of People Age 15 and Over, African Americans vs. Other Population Groups, 2006
      • Household and Family Structure
        • (Table) Attitudes toward Family, African-American vs. Other Adults by Gender
        • (Table) Marital Status of People Age 18 and Over, African Americans vs. Others, 2007
        • (Table) Median Age at First Marriage, African Americans vs. Other Population Groups, 2006
        • (Table) Household Types, African-American vs. Other, 2007
        • (Table) Percent of Married-Couple Families with Working Wife by Presence of Children under 18, African Americans vs. Others, 2007
        • (Table) Size of Households, African-American vs. Other, 2007
        • (Table) Size of Family Households, African-American vs. Other, 2007
        • (Table) Marital Status of Parents and Living Arrangements of Children, African-American vs. Other Children, 2006
        • (Table) Grandparents Living with Own Grandchildren by Responsibility for Grandchildren, African Americans vs. Other Population Groups, 2006 (in thousands)
      • Economic Profile of African-American Households and Families
        • (Table) Family Households by Number of Earners in Each Household, African-American vs. Other, 2007
        • (Table) Mean Household and Family Income, African Americans vs. Other Population Groups, 2006
        • (Table) Mean Income of Families by Type, African Americans vs. Other Population Groups, 2006
        • (Table) Distribution of Income of Families, African Americans vs. Other Population Groups, 2006
        • (Table) Distribution of Income of Households, African Americans vs. Other Population Groups, 2006
  • Understanding the African-American Consumer
    • How African Americans Spend Their Leisure Time
      • Overview
        • (Table) Annual Expenditures for Entertainment by Amount and Percent of Total Expenditures, African Americans vs. Other Consumer Units, 2006
        • (Table) Participation in Leisure Activity/Hobby in Last 12 Months, African-American vs. Other Men
        • (Table) Participation in Leisure Activity/Hobby in Last 12 Months, African-American vs. Other Women
        • (Table) Percent Engaging in Regular Physical Exercise, African-American vs. Other Consumers
        • (Table) Participation in Sports in Last 12 Months, African-American vs. Other Men
        • (Table) Participation in Sports in Last 12 Months, African-American vs. Other Women
      • Home Entertainment
        • (Table) Ownership of TV Sets, African-American vs. Other Consumers
        • (Table) Ownership of Consumer Electronics, African-American vs. Other Consumers
        • (Table) Home Electronics Stores Shopped in Last 3 Months, African-American vs. Other Consumers
        • (Table) Online Activities in Last 30 Days, African-American vs. Other Men
        • (Table) Online Activities in Last 30 Days, African-American vs. Other Women
        • (Table) Websites Visited in Last 30 Days, African American vs. Other Men
        • (Table) Websites Visited in Last 30 Days, African American vs. Other Women
      • Going Out
        • (Table) Profile of Movie Attendance, African-American vs. Other Consumers by Gender
        • (Table) Movie Genres Seen in Theaters in Last 90 Days, African-American vs. Other Consumers by Gender
        • (Table) Going Out to Family and Fast-Food Restaurants, African-American vs. Other Consumers by Gender
      • Going on Vacation
        • (Table) Travel Patterns, African-American vs. Other Consumers by Gender
        • (Table) Percent Taking a Cruise-Ship Vacation in Last 3 Years, African-American vs. Other Consumers
        • (Table) Percent Visiting a Theme Park in Last 12 Months, African-American vs. Other Consumers
    • How African Americans Spend Money
      • Overview of African-American Consumer Expenditure Patterns
        • (Table) Expenditures of Consumer Units as Percent of Before-Tax Income, African-American vs. Other Consumer Units, 2006
        • (Table) Characteristics of Consumer Units, African-American vs. Other Consumer Units, 2006
        • (Table) Consumer Expenditure Categories for Which African Americans Spend a Higher Percentage of Their Total Budget than Other Consumer Units
        • (Table) Consumer Expenditures Categories for Which African Americans Spend a Lower Percentage of Their Total Budget than All Consumer Units
      • Shopping Behavior
        • (Table) Influencers and Trendsetters, African-American vs. Other Consumers by Gender
        • (Table) Attitudes toward Shopping, African-American vs. Other Consumers by Gender
        • (Table) Shopping as a Social Event, African-American vs. Other Consumers by Gender
        • (Table) Percent Visiting a Mall Four or More Times in Last Four Weeks, African-American vs. Other Consumers
        • (Table) Shopping Behavior, African-American vs. Other Consumers by Gender
        • (Table) Attitudes toward Sales and Bargains, African-American vs. Other Consumers by Gender
        • (Table) Percent Using Cents-Off Coupons, African-American vs. Other Consumers by Gender
        • (Table) Attitudes toward Impulse Buying, African-American vs. Other Consumers by Gender
        • (Table) Percent Who "Always Refer" to Various Categories of In-Store Promotions and Advertising, African-American vs. Other Consumers
        • (Table) Brand Awareness, African-American vs. Other Consumers by Gender
        • (Table) Impact of Children on Shopping Behavior, African-American vs. Other Consumers by Gender
        • (Table) Impact of the Internet on Shopping Behavior, African-American vs. Other Consumers by Gender
        • (Table) Percent Placing an Internet Order in the Last 12 Months, African-American vs. Other Consumers
        • (Table) Percent Placing a Catalog Order in the Last 12 Months, African-American vs. Other Consumers
        • (Table) Attitudes towards Environmental Issues, African-American vs. Other Consumers by Gender
      • Receptivity to Advertising
        • (Table) Attitudes toward Advertising, African-American vs. Other Consumers by Gender
        • (Table) Attitudes toward Print and Television Advertising, African-American vs. Other Consumers by Gender
        • (Table) Impact of Product Placement, African-American vs. Other Consumers by Gender
        • (Table) Percent Taking Public Transportation to Work, African Americans vs. Others
        • (Table) Effectiveness of Out-of-Home Advertising, African-American vs. Other Adults by Gender
    • Highlights of Consumer Behavior
      • Fashion
        • (Table) Annual Expenditures for Apparel and Services by Amount and Percent of Total Expenditures, African-American vs. Other Consumer Units, 2006
        • (Table) Attitudes toward Buying Clothes, African-American vs. Other Consumers by Gender
        • (Table) Attitudes toward Style and Fashion, African-American vs. Other Consumers by Gender
        • (Table) Percent Buying Watches for Self in Last 12 Months, African-American vs. Other Consumers by Gender
        • (Table) Clothing Items and Accessories Bought in Last 12 Months, African-American vs. Other Men
        • (Table) Clothing Items and Accessories Bought in Last 12 Months, African-American vs. Other Women
        • (Table) Sneakers/Athletic Shoes Bought in Last 12 Months, African-American vs. Other Men
        • (Table) Sneakers/Athletic Shoes Bought in Last 12 Months, African-American vs. Other Women
        • (Table) Department/Discount Stores Shopped in Last 3 Months, African-American vs. Other Consumers
        • (Table) Use of Personal-Care Products, African-American vs. Other Men
        • (Table) Use of Personal-Care Products, African-American vs. Other Women
      • Automotive
        • (Table) Attitudes toward Driving, African-American vs. Other Consumers by Gender
        • (Table) Annual Expenditures for Vehicle Purchases and Related Expenses by Amount and Percent of Total Expenditures, African-American vs. Other Consumer Units, 2006
        • (Table) Attitudes toward Buying New Cars, African-American vs. Other Consumers by Gender
        • (Table) Next Vehicle Purchase, African-American vs. Other Consumers
        • (Table) Reasons for Buying a Car, African-American vs. Other Consumers by Gender
        • (Table) Attitudes toward Foreign vs. Domestic Cars, African-American vs. Other Consumers by Gender
        • (Table) Vehicle Ownership Patterns, African-American vs. Other Consumers
        • (Table) Number of Vehicles Owned, African-American vs. Other Consumer Units, 2006
      • Eating at Home
        • (Table) Annual Expenditures for Food at Home by Amount and Percent of Total Expenditures, African-American vs. Other Consumer Units
        • (Table) Attitudes toward Cooking at Home, African-American vs. Other Consumers by Gender
        • (Table) Percent Agreeing "Shopping for Groceries is a Bore," African-American vs. Other Consumers
        • (Table) Attitudes toward Dieting and Fattening Foods, African-American vs. Other Consumers by Gender
        • (Table) Attitudes toward Dieting and Fattening Foods, African-American vs. Other Consumers by Gender
        • (Table) Use of Organic Foods, African-American vs. Other Consumers by Gender
      • Health and Pharmaceuticals
        • (Table) Annual Expenditures for Health Care by Amount and Percent of Total Expenditures, African-American vs. Other Consumer Units, 2006
        • (Table) Managing Personal Health, African-American vs. Other Consumers by Gender
        • (Table) Attitudes toward Taking Medications, African-American vs. Other Consumers by Gender
        • (Table) Attitudes toward Non-Prescription Medications, African-American vs. Other Consumers by Gender
        • (Table) Factors Affecting Choice of Medications, African-American vs. Other Consumers by Gender
        • (Table) Attitudes toward Alternative Medicine, African-American vs. Other Consumers by Gender
        • (Table) Attitudes toward Vitamins, African-American vs. Other Consumers by Gender
      • Telecommunications
        • (Table) Expenditures on Telephone Services, African-American vs. Other Consumer Units, 2006
        • (Table) Ownership of Cellphones, African American vs. Other Consumers
        • (Table) Ownership and Use of Cellular/Wireless Services, African American vs. Other Consumers
    • African Americans and the Media
      • Print Media
        • (Table) Attitudes toward Newspapers, African-American vs. Other Consumers by Gender
        • (Table) Newspaper Readership, African-American vs. Other Consumers by Gender
        • (Table) Attitudes toward Magazines, African-American vs. Other Consumers by Gender
        • (Table) Most Popular Publication Types, African-American vs. Other Men
        • (Table) Most Popular Publication Types, African-American vs. Other Women
        • (Table) Most Popular Magazines, African-American vs. Other Men
        • (Table) Most Popular Magazines, African-American Women vs. Other Women
        • (Table) Similarities and Differences in Magazines Popular with African-American Men and Other Men
        • (Table) Similarities and Differences in Magazines Popular with African-American Women and Other Women
      • Television
        • (Table) Attitudes toward Television, African-American vs. Other Consumers by Gender
        • (Table) Access to Television, African-American vs. Other Households
        • (Table) Primetime Network TV Viewing Habits, African-American vs. Other Men
        • (Table) Primetime Network TV Viewing Habits, African-American vs. Other Women
        • (Table) Most Popular Cable TV Services, African-American vs. Other Men
        • (Table) Most Popular Cable TV Services, African-American vs. Other Women
        • (Table) Similarities and Differences in Cable TV Services Popular with African-American and Other Men
        • (Table) Similarities and Differences in Cable TV Services Popular with African-American Women and Other Women
        • (Table) Most Popular Once-a-Week Network TV Programs, African-American vs. Other Men
        • (Table) Similarities and Differences in Once-a-Week TV Shows Popular with African-American and Other Men
        • (Table) Most Popular Once-a-Week TV Programs, African-American vs. Other Women
        • (Table) Similarities and Differences in Once-a-Week TV Shows Popular with African-American and Other Women
        • (Table) TV Sports Watched Frequently, African-American vs. Other Men
      • Radio
        • (Table) Attitudes toward Radio, African-American vs. Other Consumers by Gender
        • (Table) Radio Listening by Daypart, African-American vs. Other Men
        • (Table) Radio Listening by Daypart, African-American vs. Other Women
        • (Table) Most Popular Radio Formats, African-American vs. Other Men
        • (Table) Most Popular Radio Formats, African-American vs. Other Women
      • Impact of the Internet on Traditional Media Usage
        • (Table) Impact of the Internet on Media Usage, African-American vs. Other Consumers by Gender
        • (Table) Online Media Activities in Last 30 Days, African-American vs. Other Men
        • (Table) Online Media Activities in Last 30 Days, African-American vs. Other Women
  • Consumer Focus: Affluent African Americans
    • Affluent African Americans
      • Overview
        • (Table) African-American Households with Incomes of $75,000 or More by Income Level, 2006
        • (Table) Aggregate Income of African-American Households, Affluent vs. Other Households, 2006
        • (Table) Aggregate Income of Non-African-American Households, Affluent vs. Other Households, 2006
        • (Table) Percent of Aggregate Household Income by Quintile and Top 5% of Households,Selected Years 1976 vs. 2006, African-American vs. All Households
        • (Table) Percent of Aggregate Household Income Received by Top 5% of Households, African-American vs. Households in Other Population Groups, 2006
        • (Table) Mean Household Income Received by Highest Fifth and Top 5% of Households, African-American vs. Households in Other Population Groups, 2006
        • (Table) Demographic Profile, Affluent African-American vs. Other Affluent Households, 2007
      • Core Values
        • (Table) Selected Values, African-American vs. Other Affluent Consumers
        • (Table) Attitudes toward Work, African-American vs. Other Affluent Consumers
        • (Table) Self-Image, African-American vs. Other Affluent Consumers
        • (Table) Influencing Others, African-American vs. Other Affluent Consumers
        • (Table) Risk-Taking, African-American vs. Other Affluent Consumers
      • How Affluent African Americans Manage Their Personal Finances
        • (Table) Attitudes toward Money and Financial Security, African-American vs. Other Affluent Consumers
        • (Table) Financial Self-Confidence, African-American vs. Other Affluent Consumers
        • (Table) Using Financial Services, African-American vs. Other Affluent Consumers
        • (Table) Percent of Affluent Consumers Saying "Investing in Stock Market Is Too Risky," African-American vs. Other Consumers
        • (Table) Importance of Insurance, African-American vs. Other Affluent Consumers
        • (Table) Percent with Life and Health Insurance, African-American vs. Other Affluent Consumers
        • (Table) Percent with Loans, African-American vs. Other Affluent Consumers
        • (Table) Ownership and Use of ATM/Debit Cards, African-American vs. Other Affluent Consumers
        • (Table) Ownership of Credit Cards, African-American vs. Other Affluent Consumers
        • (Table) Ownership of Bank Accounts, African-American vs. Other Affluent Consumers
        • (Table) Percent Owning Investments, African-American vs. Other Affluent Consumers
      • Shopping and Spending
        • (Table) Attitudes toward Spending, African-American vs. Other Affluent Consumers
        • (Table) Percent of Affluent Consumers Saying They Really Enjoy Any Kind of Shopping, African-American vs. Other Consumers
        • (Table) Impact of the Internet on Shopping Behavior, African-American vs. Other Affluent Consumers
        • (Table) Attitudes toward Fashion, African-American vs. Other Affluent Consumers
        • (Table) Attitudes toward Buying Clothes, African-American vs. Other Affluent Consumers
        • (Table) Profile of Car Ownership, African-American vs. Other Affluent Consumers
        • (Table) Next Vehicle Purchase, Affluent African-American vs. Other Affluent Consumers
        • (Table) Home Improvement Expenditures and Furniture Purchases, African-American vs. Other Affluent Consumers
        • (Table) Percent of Affluent Consumers Spending $1,000 or More in last 12 Months on Household Furnishings and Bed/Bath and Linens, African-American vs. Other Consumers
      • Leisure-Time Activities
        • (Table) Participation in Physical Fitness Programs in Last 12 Months, African-American vs. Other Affluent Consumers
        • (Table) Participation in Sports in Last 12 Months, African-American vs. Other Affluent Consumers
        • (Table) Participation in Leisure Activity/Hobby in Last 12 Months, African-American vs. Other Affluent Consumers
        • (Table) Going Out to Restaurants, African-American vs. Other Affluent Consumers
        • (Table) Travel Profile, African-American vs. Other Affluent Consumers
        • (Table) Ownership of Consumer Electronics, African-American vs. Other Affluent Consumers
        • (Table) Percent of Affluent Consumers with Computer at Home, African-American vs. Other Consumers
        • (Table) Number of Times Using the Internet at Home in Last Seven Days, African-American vs. Other Affluent Consumers
        • (Table) Online Activities in Last 30 Days, African-American vs. Other Affluent Consumers
    • The Most Lucrative African-American Metro Markets
      • (Table) Metropolitan Areas Ranked by Aggregate Personal Income and Per Capita Income of
      • (Table) Metropolitan Areas Ranked by Number of Affluent African-American Households, 2006
      • (Table) Urban Areas Ranked by Aggregate African-American Personal Income as Percent of Total Aggregate Income, 2006
  • Addresses of Selected African-American Market Resources

 
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