African American Market in the U.S.

Packaged Facts
February 1, 2008
262 Pages - SKU: LA1475194
Attention: There is an updated edition available for this report.
Countries covered: United States

This new Packaged Facts report provides an in-depth analysis of the attitudes and behavior of African-American consumers. With a population exceeding 38 million and with buying power projected to exceed $1.1 trillion in 2012, African Americans remain a crucial part of the American consumer economy.

The report highlights the shopping, spending and leisure-time habits of an African-American market segment of particular interest to marketers—the 2.4 million affluent African-American households with a household income of $75,000 or more. With an average annual income of $122,000, affluent African-American households account for only 17% of all African-American households but control 45% of total buying power in the African-American market. The report shows that affluent African Americans can be even more likely than other affluent consumers to spend money on luxury items such as cruise-ship vacations, new cars and designer clothes.

The first section of the report begins with an overview of key trends shaping the African-American market and highlights the opportunities available to companies active in the market. The report continues with an assessment of the buying power of African Americans, an analysis of the demographic profile of the African-American population and an assessment of social and economic trends affecting African Americans today and in the future.

The next section of the report provides a comprehensive analysis of the African-American consumer. There are separate chapters on how African Americans spend their leisure time and how they spend money. Another chapter analyzes key aspects of African-American consumer behavior across a variety of areas, including fashion, automotive, food at home, health and pharmaceuticals and telecommunications. The report also includes a chapter on the media usage habits of African Americans.

The last section of the report focuses on affluent African Americans. It includes a chapter that profiles their demographic characteristics and core values and analyzes key aspects of their consumer behavior, including personal financial management, shopping behavior, spending patterns and leisure-time activities. The final chapter identifies the metro markets offering the most lucrative prospects for marketers targeting African-American consumers.




More African American Market reports by Packaged Facts

The African-American Consumer Market, 9th Edition by Packaged Facts
The African-American Consumer Market, 9th Edition With a population of 44 million and buying power over $1 trillion in 2013, African-Americans are a key ...
Ethnic Hair, Skin, and Cosmetics Products in the U.S., 8th Edition by Packaged Facts
There is good reason to be optimistic about ethnic hair, skin, and cosmetics products in the United States, and for marketers to be ramping up ...
Ethnic Health and Beauty Care Products in the U.S., 7th Edition by Packaged Facts
No market is an island -- but why do many marketers and retailers still consider the ethnic HBC aisle as separate from the rest of ...
The African-American Market in the U.S., 8th Edition by Packaged Facts
With a population of 40 million and buying power approaching $1 trillion in 2010, African Americans are a key segment in an American economy that ...
See all reports like this >>

More United States African American Market reports

Black Consumers' Beauty and Grooming Products - US - September 2014 by Mintel International Group Ltd.
“How Blacks define beauty may be similar to Whites in some ways, but what they see as attractive may be entirely different. Beauty ...
Black Consumers and Haircare - US - August 2014 by Mintel International Group Ltd.
“Blacks’ haircare needs are distinct from others. While there are many products on the market that are specially formulated for them, many are ...
Black Consumers Attitudes toward Advertising - US - July 2014 by Mintel International Group Ltd.
Black Consumers Attitudes toward Advertising - US - July 2014 "Many marketers are shifting their dollars away from the Black consumer ...
Black Consumers and the Car Purchasing Process - US - June 2014 by Mintel International Group Ltd.
Black Consumers and the Car Purchasing Process - US - June 2014 “Encouraging Black consumers to visit a car dealership is the step that ...
See all reports like this >>

More United States reports

The 2013-2018 Outlook for Collagen and (hyaluronic Acid) HA-Based Biomaterials in the United States by Icon Group International, Inc.
The 2013-2018 Outlook for Collagen and (hyaluronic Acid) HA-Based Biomaterials in the United StatesThis econometric study covers the latent demand outlook for collagen and (hyaluronic ...
The 2013-2018 Outlook for Relish in the United States by Icon Group International, Inc.
This econometric study covers the latent demand outlook for relish across the states and cities of the United States. Latent demand (in millions of U.S. ...
See all reports like this >>

 

SELECT A LICENSE

    Online Download  USD 3,850  
    Hard Copy Mail Delivery  USD 4,250  
    Global Site License  USD 7,700  
    Online Download plus 1 Hard Copy  USD 4,650  
 
US: 800.298.5699
Int'l: +1.240.747.3093
 

Share this report


    Other tasks

     
     
    Join Alert Me now!
    Receive bi-weekly email alerts on new market research

    Sign up today!