The African American Market

Packaged Facts
December 1, 1999
267 Pages - SKU: LA543
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The African American Market
  • TITLE (pp. 1-2) US $0.00
  • TABLE OF CONTENTS (pp. 3-19) US $0.00
  • I. EXECUTIVE SUMMARY (pp. 20-38) US $299.00
    • INTRODUCTION
    • SCOPE and METHODOLOGY
    • DEMOGRAPHICS
    • THE MARKET
    • AFRICAN AMERICANS AS CONSUMERS
    • AFRICAN AMERICAN MEDIA
    • MARKETING TO AFRICAN AMERICANS
    • EXAMPLES OF ADVERTISING TARGETED TO AFRICAN AMERICANS
  • II. DEMOGRAPHICS (pp. 39-99) US $1,012.00
    • Figure 2-1
    • Figure 2-2:
    • MARKET DEFINITION: AFRICAN AMERICANS
    • POPULATION SIZE AND GROWTH
    • ETHNICITY AND NATIONAL ORIGIN
    • GEOGRAPHIC DISTRIBUTION
    • AGE AND GENDER
    • FAMILY STATUS
    • ECONOMIC STATUS
    • EMPLOYMENT
    • EDUCATIONAL ATTAINMENT
    • HEALTH STATUS
    • POLITICS AND RELIGION
    • SOCIAL AND CULTURAL ATTRIBUTES
  • III. THE MARKET (pp. 99-117) US $294.00
    • MARKET SIZE AND GROWTH
    • FACTORS AFFECTING MARKET GROWTH
    • PROJECTED MARKET GROWTH
  • IV. AFRICAN AMERICANS AS CONSUMERS (pp. 118-148) US $473.00
    • SHOPPING PATTERNS
    • SPENDING ON CONSUMER PRODUCTS
  • V. AFRICAN AMERICAN MEDIA (pp. 149-181) US $554.00
    • TELEVISION
    • RADIO
    • PRINT
    • NEW MEDIA
    • DIRECT MARKETING
  • VI. MARKETING TO AFRICAN AMERICANS (pp. 182-213) US $646.00
    • MARKETING FUNDAMENTALS
    • ORGANIZATIONAL APPROACHES
    • PROMOTIONAL STRATEGIES
    • ADAPTING PRODUCTS TO MEET AFRICAN AMERICAN PREFERENCES
    • ADVERTISING EXPENDITURES
  • VII. EXAMPLES OF ADVERTISING TARGETED TO AFRICAN AMERICANS (pp. 214-227) US $232.00
    • OVERVIEW OF ADVERTISING THEMES
    • FOOD AND SOFT DRINKS
    • AUTOMOBILES
    • FINANCIAL SERVICES
    • RETAILERS
    • COMMUNITY RELATIONS
  • APPENDIX I: EXAMPLES OF CONSUMER ADVERTISING
  • APPENDIX II: ADDRESSES OF SELECTED AFRICAN AMERICAN MARKET RESOURCES (pp. 259-269) US $60.00