At 80 million strong, Baby Boomers account for 44% of affluent American households (those with annual incomes over $75k). As a result, Boomers possess a substantial amount of disposable income and purchasing power—a combination that makes them attractive to manufacturers and marketers across the consumer packaged goods landscape, especially in regards to premium priced products designed to promote health and wellness.
Culinary Trend Mapping Report: Boomer Wellness, a report co-published by Packaged Facts and CCD Innovation, spotlights nutritional and dietary patterns that feed Boomers’ decisions on dining and food purchases. Food industry professionals are wise to focus on the evolution of these wellness trends and to differentiate between needs of the three groups of Boomers: young Boomers (ages 49-54), middle Boomers (ages 55-61), and older Boomers (ages 61-67).
From juicing mixology to nutritional genomics, Culinary Trend Mapping Report: Boomer Wellness explores essential trends and developments to food consumption and purchasing, mapping applications along the product continuum. For many Boomers, it’s an expanding understanding of microbiomes and eating with a purpose of creating a more healthful personal bacterial ecology.