Executive Summary: All Things Convenient: Product, Packaging and Consumer Trends in the Pet Food, Supplies and Travel Markets

Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.

The report from which this Executive Summary is compiled is for All Things Convenient: Product, Packaging and Consumer Trends in the Pet Food, Supplies and Travel Markets, and the full study abstract is as follows:
Convenience is an increasingly important selling chip for pet products, appealing especially to busy single-person and dual-worker households with stay-at-home pets, as well as aging baby boomers looking to make empty-nest pet-rearing easier. At the same time, products specifically designed to make pets more portable and comfortable while away from home are charting healthy annual sales gains, and as the pets-as-family trend continues to gain momentum, these products will get even longer legs. Over two-thirds of pet owners travel with their pet, and dog and cat owners stand out for putting in personal travel miles on the road, being 33% more likely than non pet owners to clock 400-499 miles per week. As a result, today’s pet owners are on high alert for travel products promising safety, comfort, and of course, convenience. Hotels, airlines, and pet travel services are also doing their part, making it more practical, as well as more fun, for people to travel with their pets.

All Things Convenient: Product, Packaging and Consumer Trends in the Pet Food, Supplies and Travel Markets, an all-new Packaged Facts report, surveys innovative pet convenience and travel products of all kinds, examining both the products themselves and what’s driving their popularity, providing case histories illustrating key trends in product development and marketing. It also charts travel trends among U.S. pet owners, using exclusively cross-tabulated Simmons Market Research Bureau consumer survey data. The report is organized into three chapters: 1) Pet Food, with a particular focus on new packaging types and technologies (single-serve, pouch, resealable, easy-open, easy-carry, etc.); 2) At-Home Assistance Products, such as self-cleaning litter boxes, automatic feeders, easy-entry ramps, automatic pet doors, and other non-food products and package types with special ergonomic and/or innovative convenience features (e.g., grooming brushes designed for easy hair removal, dog collars with built-in leads, stand-on-the-cap shampoo bottles); and 3) On-the-Go Products, including portable kennels, vehicle and airplane safety devices, backpacks, strollers, portable feeding systems, waste disposal systems, quick-cleansing products like wipes, and calming supplements.