Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is U.S. Market for Skincare Products, and the full study abstract is as follows:
Several trends are driving the skin care market, some moving on independent parallel paths and others influencing each other and spawning new areas of growth. Skin care is becoming increasingly more high tech but at the same time there is growing popularity in natural and organic products. Since innovation is more and more the price of entry, the lines between prestige and mass brands are more and more blurred. Baby Boomers are still a core consumer market but there is great potential in more targeted areas such as men’s and ethnic skin care.
It is a complex and highly competitive market. This all new Packaged Facts report covers sales and market share in the facial moisturizers, facial cleansers, and hand and body lotion categories. It explores competitive strategies for major players. The report looks at ad spending and creative approaches, the competitive situation, distribution, and demographic trends affecting the skin care market.