Executive Summary: Private Label Food and Beverage in the U.S.

Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.

The report from which this Executive Summary is compiled is for Private Label Food & Beverage Products in The U.S., and the full study abstract is as follows:
Private-label (or store-brand) foods and beverages, once the poor relation in the family of grocery goods, have evolved to meet the higher expectations of a more diverse, experiential and quality-conscious American consumer. In fact, nearly 70% of consumers agree that private-label products are as good as national brands. But private-label may have reached a crossroad. Recent data indicates that sales are slowing, especially for the two largest food categories, dairy foods and grain-based foods.

Retailers and manufacturers have heavily invested in measuring and improving the quality of private-label foods and beverages to great success. To continue moving sales and retention forward, they must focus on differentiation to battle national brands and other retail brands through branded marketing plans, particularly supermarket retailers.

This all-new Packaged Facts reports, Private Label Food & Beverage Products in The U.S.: Putting the Brand into Store Brands, examines the driving trends in the market, dividing it into approximately 20 broad classifications (e.g., sweets & desserts, ethnic foods, snacks, meat/poultry/seafood, grain-based foods, bottled water, juice, etc.), covering every important area of the supermarket using custom-tabulated Information Resources, Inc. (IRI) data, and giving detailed consideration to the most dynamic individual categories and segments. Product trends are also quantified through Productscan, a service of Datamonitor, new product reports.

This report also provides historical sales figures and projections through 2011; examines how private-label products have risen to meet market-altering trends (e.g., low-carb); and pinpoints current and coming trends—including natural/organic foods, whole-grain foods, and products targeting Hispanic and other ethnic populations—that offer new growth opportunities. The report also considers premium and tiered private-label products, the supercenter store brand juggernaut, and the return of the supermarket. The report also tracks private label’s penetration into new categories and profiles leading retailers including Costco, Kroger, Publix, Target, Trader Joe’s, and Wal-Mart, as well as key private-label manufacturers such as ConAgra Foods, Cott Corp., Malt-O-Meals, and Ralcorp Holdings.