Executive Summary: Pet Products in Nontraditional Outlets

Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.

The report from which this Executive Summary is compiled is for Pet Products in Nontraditional Outlets, and the full study abstract is as follows:

The healthy growth of the U.S. pet products market has attracted the attention of many types of retailers that have not traditionally emphasized pet products, even as the above average performance of some of these same retail sectors has caused pet marketers to begin developing new lines specifically for these stores. As a result, sales of pet products in many non-traditional retail sectors are outpacing the market as a whole, and this trend is expected to continue through the end of the decade, opening up new opportunities for marketers and retailers both inside and outside the usual pet product realm.