Executive Summary: Nutritional Supplements in the U.S.

Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.

The report from which this Executive Summary is compiled is for Nutritional Supplements in the U.S., and the full study abstract is as follows:
Gauging 2006 sales at approximately $4.7 billion through all channels, including mass-market, health/natural, and direct/Internet, Nutritional Supplements in the U.S.: Vitamins, Herbal and Non-Herbal Supplements, a fully updated Packaged Facts report, covers nutritional supplements including vitamins, minerals, herbal supplements, non-herbal supplements, and other types of food supplements. The report explores this market in relation to broader food and beverage trends that could both hinder market growth and offer unique opportunities for new product development. One avenue ripe for exploration is that of functional foods, whose explosion in the market could present challenges for supplement marketers unable to ride this wave to their own advantage. Additionally, niche delivery systems, like spray mists and dissolving strips, are one of the ways marketers are reviving interest in previously sluggish categories, as is the ramped-up focus on condition-specific products targeting myriad conditions, from heart health to joint relief.

Nutritional Supplements in the U.S. examines key competitive trends and pinpoints opportunities for current and prospective marketers, including the potential impact of increased government regulation of supplements and the standardization across the industry caused by the imminent establishment of GMPs (Good Manufacturing Practices). The report also explores the increased demand for supplements as a result of the nation’s aging Boomer population, and the correlation between the obesity crisis in the U.S. and a growing focus on health and wellness. The four principal mass-market categories—general supplements, multi-vitamins, 1 & 2 letter vitamins, and liquid supplements—are quantified to the marketer/brand share level by IRI data, and further substantiated by extensive qualitative analysis. The report documents market size and composition, as well as marketing, new product, and retail trends, with sales forecasts through 2011. It provides detailed consumer profiles of key demographics, based on the Spring 2006 Simmons Market Research Bureau data, with detailed breakouts by gender, race/ethnicity, and household composition.