Executive Summary: Kids Food and Beverage in the U.S.

Packaged Facts Executive Summaries
September 1, 2006
20 Pages - SKU: PFE1467956
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Countries covered: United States

Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.

Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.

The report from which this Executive Summary is compiled is for Kids’ Food and Beverages in the U.S. , and the full study abstract is as follows:
Childhood obesity and nutrition is all over the news and is serving as the fuel for marketers developing products that appeal to consumers ages 3 to 11, and, of course, their gatekeepers. Since the turn-of-the-century, the dynamics of the kids’ food and beverage business have changed dramatically. For starters, there have been aggressive efforts in making products that really only appeal to kids. For example, 10-plus years ago, ordinary macaroni and cheese (elbow noodles) would be considered a kids’ food. In this report, it is not. To be considered a kids’ food, the noodles must either be in the shape of a cartoon character or the formulation must be enhanced with nutrients that are described as assisting with kids’ growing needs.

Instead, Kids’ Food and Beverages in the U.S., new from Packaged Facts, is broad and complex, spanning numerous categories and market segments, but focusing on products truly targeted to kids. “Kids” might be in the name, the tagline, or in the flagging of “nutrients for proper growth.” They are the kinds of foods and beverages an adult would not otherwise purchase unless there was a kid in the household.

Kids’ Food and Beverages in the U.S. includes an analysis of the market, with historical (2001-2005) and projected (2006-2010) data, and an overview of what products are proving to be winners and losers. Major and upcoming companies, such as Nestle, Kellogg, Stoneyfield Farm, Clif Bar, Kraft, Nature’s Path, Healthy Handfuls, In-Zone Brands, are profiled.



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