Executive Summary: Ingredients Affecting Health and Wellness: Innovations and Trends to Watch in 2007

Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.

The report from which this Executive Summary is compiled is for Ingredients Affecting Health and Wellness: Innovations and Trends to Watch in 2007, and the full study abstract is as follows:
Heading into 2007, health and wellness remains the top priority for food manufacturers and consumers alike. The overall number of health messages and the nuances in the messages themselves resulting from increased scientific understanding require a more sophisticated level of comprehension today than ever before. Marketers have the challenge of determining what impact this should have on product formulation, claims, and label content, and how to communicate with consumers. While some messages, their rationale, and call to action are straightforward, such as that associated with reduced consumption of trans fats and nutritional labeling of them, others are much more complicated or ambiguous, such as identifying and labeling specific, individual omega-3 fatty acids. Consumers are becoming both less receptive to dietary advice and confused when recommendations made one day are later refuted. To some extent, consumer skepticism of the latest information is on the rise for this reason.

Key challenges for 2007 will be to avoid creating consumer confusion as a result of the growing quantity and specificity of scientific information available, to enhance credibility by leveraging sound science, and to create compellingly positioned products so that consumers can purchase with confidence.

Ingredients Affecting Health and Wellness: Innovations and Trends to Watch in 2007 provides an in-depth look at the ingredients underlying the major health and wellness trends that Packaged Facts has identified as being most important for 2007. It takes a look at the scientific understanding and consumer attitudes from the standpoint of driving ingredient selection and identifying relevant marketing, regulatory, and claims considerations. Chapter 3, Maintaining The Momentum, looks at a number of the most important health and wellness trends of 2000 and presents Packaged Facts’ prediction of what 2007 holds in store for food ingredients. The remaining chapters, Shaking the Salt Habit, Emerging Boomer Issues, and Carbohydrates Post Low Carb, address the health issues where more activity is expected in the coming year.