Executive Summary: Where Hispanics Live and Where They're From: How Regional Differences and National Heritage Influence Latino Consumer Attitudes and Behavior

Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.

The report from which this Executive Summary is compiled is for Where Hispanics Live and Where They’re From: How Regional Differences and National Heritage Influence Latino Consumer Attitudes and Behavior, and the full study abstract is as follows:
Where Hispanics Live and Where They’re From: How Regional Differences and National Heritage Influence Latino Consumer Attitudes and Behavior, a new report from Packaged Facts, draws upon the Simmons National Hispanic Consumer Survey to provide an in-depth analysis of Hispanic consumers across regions and leading metropolitan markets. The report begins with an analysis of important demographic trends affecting the Hispanic market in key regions and metropolitan markets. Another chapter assesses regional differences and similarities in the use of the Spanish language and the degree of acculturation among Hispanic consumers. The next section of the report focuses on regional characteristics of Hispanic consumer behavior. One chapter highlights how the attitudes and behavior of Latinos in key areas—such as shopping, brand loyalty, fashion and personal appearance, and food—are affected by where they live as well as by their national heritage. Another chapter offers an in-depth view of the impact of Spanish-language advertising across regional and metro markets. A separate chapter in this section compares regional Spanish- vs. English-language media usage patterns, including newspapers, magazines, television, and radio. The next section of the report contains in-depth profiles of consumers in key regional markets and leading Hispanic metropolitan markets. The final section of the report assesses the magnitude of Hispanic buying power in 24 major metropolitan areas and nine regions and sub-regions and highlights trends and identifies marketing opportunities arising from regional differences and similarities in the consumer behavior of Latinos.