The Executive Summary: Gay and Lesbian Market in the U.S.Packaged Facts Executive SummariesFebruary 1, 2007 23 Pages - SKU: PFE1467926 |
| Countries covered: United States Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports. Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is for The Gay and Lesbian Market in the U.S., and the full study abstract is as follows: The first section of this 5th edition of the Packaged Facts report provides a demographic profile of the gay and lesbian population and includes analyses of population size and growth, age structure, economic status, and family and household structure. A separate chapter offers authoritative insights into the changing residential patterns of gay couples, who increasingly seek out suburbs offering more affordable housing and environments more suitable for raising families. Another chapter assesses social and political trends affecting the gay and lesbian market, such as an ongoing long-term movement toward increased tolerance. The next section of the report provides an in-depth assessment of the consumer attitudes and behavior of gay men and lesbians. It begins with a review of topics such as brand loyalty, retailer preferences, and online shopping and continues with profiles of gay and lesbian consumers in the financial services, health and wellness, and travel sectors. A separate chapter shows how gay men and lesbians are in the vanguard of the digital revolution that is reshaping the media, advertising, entertainment, and telecommunications industries. The report continues with an evaluation of media consumption patterns by gay and lesbian consumers and an analysis of advertising and marketing trends affecting the gay and lesbian market. It concludes with a projection of gay and lesbian buying power through 2011 and a discussion of strategic trends and opportunities in the gay and lesbian market. |
More United States Gay & Lesbian Market Reports
WOW! Facts by
Best Practices in Corporate Communications
WOW! Facts provides diversity practitioners, human resource professionals, marketing executives, journalists and others with a wealth of facts and figures about key U.S. demographic populations, ...
The Gay and Lesbian Market in the U.S.: Trends and Opportunities in the LGBT Community, 6th Edition by
Packaged Facts
The most profound trend affecting the gay and lesbian market may be the increasing acknowledgment by American society and legal institutions of marriage equality for ...
MarketLooks: The Gay and Lesbian Market in the U.S. by
MarketLooks - Packaged Facts
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been ...
The Gay and Lesbian Market in the U.S. by
Packaged Facts
The Gay and Lesbian Market in the U.S., a completely new Packaged Facts report produced in collaboration with Witeck-Combs Communications Inc., provides an in-depth analysis ...
The U.S. Gay and Lesbian Market, 4th Edition by
Packaged Facts
Now in its 4th edition, this Packaged Facts report provides a brand-new analysis of the demographic profile, consumer behavior, and purchasing power of the estimated ...
See all reports like this >>
More United States Reports
e-Discovery Software Publishing in the US - Industry Market Research Report by
IBISWorld
e-Discovery Software Publishing in the US Finding growth : Electronic discovery (more often known as e-discovery) refers to a data search, location and securing process for use ...
D&B Country RiskLine Report: The United States of America by
Dun & Bradstreet Inc.
This D&B Country RiskLine Report will help you analyze the risks, opportunities and likely payment delays when doing business in this country. It includes ...
D&B Country Report: The United States of America by
Dun & Bradstreet Inc.
D&B Country Report. Comprehensive information for evaluating risks and opportunities when trading or investing in this country. Providing critical information and analysis on ...
Country Report United States January 2011 by
Economist Intelligence Unit
Country Reports analyse political and economic trends in featured countries. They show you exactly how national, regional and global events will affect your business in ...
Coal - US - a snapshot (2010) by
Mintel - Snapshots
Coal in US by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2010. This market covers consumption ...
See all reports like this >>
