Executive Summary: Fruit Products in The U.S.Packaged Facts Executive SummariesOctober 1, 2006 26 Pages - SKU: PFE1467950 |
| Countries covered: United States Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports. Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is for Fruit Products in the U.S., and the full study abstract is as follows: Despite relentless messaging from the federal government, health advocates, even our mothers, few adults (or kids) eat the recommended “5 A Day” servings of fruit and vegetables. But do we eat derivative products - such as fruit juice, fruit candy, frozen fruit, jams, etc.? As depicted in Fruit Products in the U.S., a new report from Packaged Facts, the answer is not really. The fruit products market has been relatively flat over the past five years, and will likely stay that way over the next five. Yet there are bright spots: frozen fruit sales are going strong, and the product as a whole has seemed to stabilize after having suffered during the low-carb days (fruit, with its inherent sugar content, can be high in carbohydrates, especially fruit products that are made with added sugar). Marketers have also latched on to health and wellness trends, and are now formulating and promoting fruit products based on such attributes as antioxidant content and organic heritage. The report addresses several categories of fruit products: packaged fruit, fruit juices, fruit confectionary. It provides analysis and projections for the whole market, as well as individual sectors, offers new product and competitive trends, and looks at consumer behavior and attitudes surrounding fruit products. |
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