Executive Summary: Brand Building in the U.S. Pet Products MarketPackaged Facts Executive SummariesDecember 1, 2006 27 Pages - SKU: PFE1467934 |
| Countries covered: United States Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports. Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is for Brand Building in the U.S. Market for Pet Products and Services, and the full study abstract is as follows: Brand Building in the U.S. Market for Pet Products and Services, a groundbreaking Packaged Facts pet trends report, examines branding strategies in the following areas—manufacturer brands, private-label brands, and licensed/human brands—and identifies the pet market labels most (or least) important to U.S. consumers, as well as those brands currently increasing their household penetration rates. It provides case histories of successful marketing initiatives, charts the most powerful and innovative brands, and predicts which brands will thrive and expand across category lines in the years to come. |
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