The Executive Summary: New American Homemaker: A Look at Today's Stay-at-Home MomPackaged Facts Executive SummariesSeptember 1, 2006 9 Pages - SKU: PFE1467958 |
| Countries covered: North America Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports. Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is for New American Homemaker: A Look at Today’s Stay-at-Home Mom provides, and the full study abstract is as follows: Drawing on uniquely cross-tabulated Simmons Market Research Bureau survey data, along with government and private sector data sources, The New American Homemaker: A Look at Today’s Stay-at-Home Mom provides a snapshot of the modern American homemaker and identifies what works and what doesn’t with today’s stay-at-home mom by delving into her habits, behaviors, attitudes, and motivations—from her priorities when shopping for her family, to her feelings about new technology, to her attitudes about fashion. |
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