Market analysis and development forecasts for 2012-2014.
Private Label in Russia 2012, Market analysis and development forecasts for 2012-2014 takes a comprehensive look at this special segment of the Russian retail market, supplying new information and in depth analysis of current trends that affect expansion, market value and the structure of the private label product distribution network in Russia. This new report evaluates the opinions of Russian consumers with regard to their purchase and use of private label products. It contains profiles of a selection of top retailers, revealing their current sales volume, share of their total sales occupied by private labels and development plans for expansion of this sector within their stores.
This all-inclusive document reviews current economic conditions in Russia and projects economic development for the period to 2014. It dedicates an entire section of information on private label product manufacturing, benefits and drawbacks, regulations and the nature of the relationship between the suppliers and retailers.
The report conducts an in-depth, comparative analysis of specific private label products sold from the shelves of 17 of Russia’s most successful retail outlets. It features a database, in Excel format, containing entries for approximately 5,500 different products. The document supplies: category, RUB and USD retail prices, name of private label, manufacturer, package size and weight, and chain by which the product is sold. Each major retail chain is evaluated according to the selection of private label products offered, categories featuring the highest volume of private labels and number of products featured at various price points.
This second edition of PMR’s Private Label in Russia 2012, Market analysis and development forecasts for 2012-2014 updates readers on the products, manufacturers and retailers making news in today’s market. It provides assistance with a complete range of executive tasks vital to success in this challenging marketplace.