Veterinary Health Markets: The U.S. and Western Europe

Profound changes are happening in the animal health market. Pet owners in the U.S. are demanding more advanced and expensive treatments for companion animals, driving growth in the companion animal sector. At the same time, concerns about livestock health, care, and feeding are driving changes in industrial animal husbandry.

Veterinary Health Markets: U.S. & Western Europe offers a broad yet detailed overview of the shape of the veterinary health products market over the next several years. Examining both the livestock and companion animal markets, this report describes advances and changes in:

• The regulatory environment
• Biological products
• Pharmaceutical products
• Animal health diagnostic products
• Emerging biotechnology products.

Veterinary Health Markets surveys the market dynamics and technological trends to answer several basic, but essential, questions about this market:

• How will changes in the regulatory environment (e.g., VICH) affect you?
• How will closer regulation of hormones and antibiotics in feed impact the livestock markets?
• How are changes in meat consumption influencing the market for livestock health products?
• What new companion animal vaccines are coming to market?

Based on information gained from data collected from interviews with senior managers, as well as other primary sources, Veterinary Health Markets analyzes incidence and demographics to help define market potential, and scrutinizes other forces and dynamics to predict the shape of this market for years to come.

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