Zattoo: an Internet TV case study
Ovum Plc
July 21, 2008 10 Pages - SKU: OV1845969
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| Using its own P2P distribution technology, Zattoo provides ad-supported feeds of linear free-to-air broadcast channels to users’ PCs. Its no-frills approach to Internet TV presents a welcome change from the rising flood of gimmicky Internet video sites, but also curbs Zattoo’s potential for monetisation.
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- Ovum view
- Zattoo’s simplicity may prove its biggest limitation
- Background
- About Zattoo
- So what is Zattoo?
- What the service offers
- Content range, platform and usage
- Marketing strategy and message
- Core vision is to provide linear TV channels via PC
- Business model and strategy
- Revenue strategy
- Content acquisition costs and processes
- Next steps
- Internet TV competition
- Quality of content, convenience are key differentiators
- Table of figures
- Figure 1 Zattoo Player screen
- Figure 2 Zattoo viewer age and gender distribution for UK and Switzerland, 1Q08
- Figure 3 Zattoo usage survey: 'I use Zattoo because…'
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