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WiMAX in emerging markets: the opportunity assessed

Ovum Plc
September 28, 2009
58 Pages - SKU: OV2497264

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WiMAX has so far struggled to establish a foothold in the mature markets of Europe, North America and Asia, and many view the emerging markets, with their low fixed-line penetration, as the key hunting ground for WiMAX. However, the combination of several factors including technology evolution, cost, coverage, vendor support and service provider choices limit WiMAX’s future potential as a mass-market broadband technology in emerging markets. As a result, WiMAX will remain a niche technology, forming part of established fixed and mobile operators’ broader broadband access portfolios.

EXECUTIVE SUMMARY: In a nutshell; Key messages; WiMAX will remain niche in emerging markets; WiMAX uptake remains low; WiMAX lacks competitiveness against the alternatives; WiMAX technology evolution is stalling; Consolidation among independent WiMAX service providers; Setting the scene: current state of play; Emerging markets and WiMAX: hype versus hope; WiMAX technology evolution; Who is deploying WiMAX in emerging countries?; WiMAX service provider strategies; Service provider technology choices; Spectrum; Access network; Service provider marketing strategies; Target segments; Product positioning; Pricing strategies; Value-added services; Sales and distribution; WiMAX alternatives and user demand; Competing technologies: DSL and mobile; DSL dominating urban fixed broadband; Mobile putting pressure on both fixed and WiMAX players; User demand; Enterprise; Consumer services: high- and mid-spending customer segments; Shared access key for ‘bottom of the pyramid’ segments; WiMAX market development scenario; WiMAX will remain niche in emerging markets; WiMAX technology evolution; Mobile WiMAX maturing; Mobile WiMAX maturing; 16d versus 16e in an emerging market context; Vendor divisions emerging on 16e; Infrastructure cost curve: CE prices still a challenge; Regulation and spectrum; Case studies; Digicel (Caribbean); Company background; Technology choices and rollout; Services and marketing; Success to date and future plans; Ovum view; Mena Telecom (Bahrain); Country overview; Company background; Technology choices and rollout; Services and marketing; Success to date and future plans; Ovum view; Mobilink (Pakistan); Country overview; Company background; WiMAX in overall strategy; Services and marketing; Ovum view; Movilmax (Venezuela); Country overview; Company background; Technology choices and rollout; Services and marketing; Success to date and future plans; Ovum view; Packet One Networks (Malaysia); Country overview; Company background; Technology choices and rollout; Services and marketing; Success to date and future plans; Ovum view; Scartel (Russia); Country overview; Company background; Technology choices and rollout; Services and marketing; Success to date and future plans; Ovum view; Tata Communications (India); Country overview; Company background; Technology choices and rollout; Services and marketing; Success to date and future plans; Ovum view; Vodacom (South Africa); Country overview; Company background; Technology choices and rollout; Services and marketing; Ovum view
List of Tables: Table 1: Pricing of selected WiMAX versus comparable DSL & HSPA services; Table 2: Selected WiMAX provider value added service portfolio; Table 3: WiMAX market development scenario in emerging markets; Table 4: 16e versus 16d; Table 5: Overview of vendors’ positioning regarding WiMAX, HSPA and LTE; Table 6: WiMAX Forum’s Certified product profiles for 16d and 16e; Table 7: Mena Telecom’s ‘mykey’ packages; Table 8: Zain’s HSPA key and Zain@home WiMAX services; Table 9: Mobilink WiMAX services and pricing; Table 10: Movilmax WiMAX post-paid tariff plans for residential users; Table 11: P1 Wiggy plans; Table 12: Other P1 WiMAX packages; Table 13: P1’s fair usage policy; Table 14: Tata Communications WiMAX packages; Table 15: Vodacom WiMAX packages
List of Figures: Figure 1: Geographical split of pre-WiMAX/WiMAX network rollouts; Figure 2: Pre-WiMAX/WiMAX networks in emerging markets; Figure 3: Spectrum used for emerging market pre-WiMAX/WiMAX networks; Figure 4: Technologies for emerging market WiMAX network rollouts; Figure 5: Movilmax positioning of WiMAX; Figure 6: Fixed and mobile penetration in selected emerging markets; Figure 7: Sample demographic of PC/broadband ownership in Argentina; Figure 8: Mena Telecom WiMAX post-paid tariff plans for residential users; Figure 9: Movilmax positioning of WiMAX; Figure 10: P1’s WiMAX presence in Malaysia

WiMAX in emerging markets: the opportunity assessed

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