Video trends survey: the impact of OTT on traditional TV
Ovum Plc
April 22, 2009 18 Pages - SKU: OV2269427
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| Watching Internet video has become a mainstream activity, occupying a growing share of consumers' viewing time. People are attracted to free online content, and OTT is already having a downward impact on many users' traditional TV consumption.
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- Executive summary
- In a nutshell
- Ovum view
- Defining OTT
- OTT definition
- OTT Viewing Trends
- Usage is frequent…
- …but viewing time remains limited
- Content tastes are similar across both platforms
- Free streaming and P2P sites are the main sources of OTT video
- OTT viewing drivers
- The appeal of Internet video
- Free content is the single biggest usage driver, but QoE is equally important
- OTT barriers
- Inertia and preference for the big screen are OTT’s main deterrents
- Disruption
- How does OTT affect regular TV viewing?
- About our survey
- Survey sample
- Number of respondents
- Age and gender
- Annual household income
- List of Tables
- Table 1: Income bands used in each country
- List of Figures
- Figure 1: Frequency of watching Internet video, by country
- Figure 2: Frequency of watching Internet video, by age group
- Figure 3: Time online spent watching Internet video, by country
- Figure 4: Popularity of video content genres
- Figure 5: Sources for acquiring video, by country
- Figure 6: Appealing attributes of online video
- Figure 7: Additional usage drivers for OTT viewing
- Figure 8: Barriers to adoption of OTT video
- Figure 9: Viewing frequency: OTT versus regular TV
- Figure 10: Effect of OTT on regular TV consumption, by country
- Figure 11: Number of respondents per country
- Figure 12: Number of respondents by country and by age
- Figure 13: Number of respondents by country and by gender
- Figure 14: Number of respondents, by country and by income level
- Figure 15: Number of respondents that did not disclose income, by country
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