Market Trends: software

CIOs are still trying to reduce the percentage of IT budgets that goes to 'run' activities to free up more funds for innovation, like experimenting with Web 2.0 type capabilities. Though no longer their top priority, cost containment remains.

This analysis looks at the state of the market for enterprise software in the UK. It discusses key market trends and drivers from both the end-user and supplier perspectives, and details Ovum’s estimates and forecasts of the sizes of these market segments. We also provide high-level advice to players in these areas of the market, in the light of the trends that we describe.