Positioning for the recovery: multinationals' communication priorities
Ovum Plc
August 21, 2009 19 Pages - SKU: OV2428259
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| It is almost two years since the consumer 'credit crunch' took hold in financial markets, so it is timely to assess how multinational corporations have reacted to the economic downturn.
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- Executive summary
- In a nutshell
- Ovum view
- The impact of tight financial conditions on MNC communications priorities
- Ovum’s top ten strategies for service providers to succeed with MNCs during the credit crunch
- The pre-crunch MNC communications budget
- Migration from fixed to mobile, and from voice to data
- The new MNC spending profile
- Meeting the budget challenge
- High-reward projects
- Headcount reduction
- Capex reduction
- Rising demand for bill auditing
- Telepresence — accelerated demand
- Service value projects
- WAN and access pricing pressure
- Focus on mobility — spending
- Focus on mobility: usage
- Focus on mobility: managed service
- Fixed/mobile supplier consolidation unlikely for the majority
- IP telephony migration maintains its pace
- Lower-reward projects
- Limited integration of UC services
- No immediate prospects for ‘the cloud’
- Little promise for FMC
- Limited focus on improving commercial terms
- Green ICT initiatives
- The service provider role
- Closer cooperation with MNCs needed
- List of Figures
- Figure 1: The extent of ICT spending cutbacks
- Figure 2: MNC telecommunication budget profile prior to September 2008
- Figure 3: What MNCs are doing to reduce costs
- Figure 4: The expected reward and ease of implementation of cost reduction initiatives
- Figure 5: Changes in opex and capex
- Figure 6: Decline in average mobile termination charges of selected countries, 2Q08-2Q09
- Figure 7: Types of mobile contract currently in place
- Figure 8: The perceived benefits of IP telephony and network convergence
- Figure 9: Unified communications applications
- Figure 10: Unified communications integration projects
- Figure 11: The service provider role
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