Personal travel assistants
Ovum Plc
March 12, 2009 11 Pages - SKU: OV2205874
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| Personal travel assistants will become increasingly important and 'sticky' applications for urban mobile users during the next few years, but much of the benefits will flow to Internet application providers rather than the mobile industry.
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- Executive summary
- In a nutshell
- Key messages
- What is a personal travel assistant?
- Functionality to help plan and execute journeys
- Why are PTAs important?
- A ‘royal road’
- PTAs and the mobile industry
- PTA deployments
- Still room for development
- Market drivers
- Why PTAs are in demand
- Market barriers
- Catering to traveler decision making
- Supply-side barriers
- Limitations of the search paradigm
- Realtime information is lacking
- Limits to existing geographical information
- Enduring problems with mobile devices
- The future of personal travel assistants
- Integration of mobile, PC and Web
- List of Figures
- Figure 1: Components of a PTA
- Figure 2: The amAzeGPS
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