Multi-access TV: how to create value by combining the different screensOvum PlcJanuary 31, 2008 27 Pages - SKU: OV1687777 |
| Multi-access TV is in theory at least an attractive proposition. It plays to consumer preferences for more control over how, where and when they view TV services. Bundling multiple services has been shown to reduce churn and converged multi-platform services are expected to do the same. Some service providers think multi-access services could offer differentiation, which could be true in the short term at least. There are also competitive pressures driving interest in multi-access TV, involving not only telcos, but also media and Internet companies. |
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