Mobile phone services for senior citizens: the forgotten segment
Ovum Plc
February 26, 2007 15 Pages - SKU: OV1522723
|
|
| As many markets reach over 100% penetration, mobile operators are finding there are almost no completely ‘new’ subscribers to be found. However, one segment of the market that has largely been ignored to date is senior citizens. This report analyses the potential market size, discusses the limited operator activity to date and provides strategic advice on how operators should approach this market segment.
|
- Key messages
- Operators should recognise the value of the ‘grey pound’
- The forgotten segment
- How big is the opportunity?
- Old doesn’t have to equal low income
- Who is addressing this segment today?
- Understanding user requirements
- Recognise the need for micro-segmentation
- More than one type of user for this age group
- Table of figures
- Figure 1 Number of people aged 60+ by region
- Figure 2 Monthly disposable income of household by age of household head in Japan (2005)
- Figure 3 GfK’s statistics for age-specific purchasing power in Germany (2005)
- Figure 4 A selection of customised devices designed for senior citizens
Share this report
Other tasks Related Markets Cell Phones Reports Free Alert Me service Receive bi-weekly email alerts on new market research Sign Up Today!
|
