Mobile application stores: key success factors
Ovum Plc
June 23, 2009 6 Pages - SKU: OV2391860
|
|
| During 2008, in a first for the mobile industry, consumer demand for third-party applications began driving both handset sales and revenues for developers and original equipment manufacturers (OEMs).
|
- Executive summary
- In a nutshell
- Ovum view
- Key success factors
- Keep it simple, stupid: complex and costly submission processes inhibit developers
- Monetising applications is key for developers and everyone else
- New entrants must leverage existing developer communities
- Application stores: summary
- Future outlook
- Competition between vendors will intensify during 2009
- List of Tables
- Table 1: Summary of mobile application store propositions from key vendors
Share this report
Other tasks Related Markets Cell Phones Reports Free Alert Me service Receive bi-weekly email alerts on new market research Sign Up Today!
|
