Mobile application stores: BlackBerry
Ovum Plc
February 3, 2009 11 Pages - SKU: OV2151306
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| Research In Motion (RIM) is transitioning its business to increase its focus on consumers; this re-positioning involves new devices and services from RIM, and the company is looking to drive new revenues through sales of applications.
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- Executive summary
- In a nutshell
- Key messages
- Ovum view
- Third-party developers key to RIM’s success
- SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- BlackBerry sales and application store download statistics
- BlackBerry Application Storefront business model
- Revenue-share agreement
- BlackBerry Application Center revenue model
- Developer products and services
- Developer ecosystem
- Developer portal
- Registration and approval process
- Application signing procedure
- Application distribution
- SDK agreement
- Developer programs
- Two main developer programs
- Developer Community (free)
- BlackBerry Independent Software Vendor (ISV) Alliance Program ($2,000)
- Developer marketing and recruitment
- Summary of RIM’s application platform
- Application platform built on Java
- Java ME and Java APIs for BlackBerry
- Java ME
- Pre-installed applications
- SDK and tools
- BlackBerry Java Development Environment
- Controlled API access
- How to register RIM controlled APIs
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