Mobile advertising players: ones to watch
Ovum Plc
March 18, 2009 26 Pages - SKU: OV2218217
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Introduction
The economic crisis gives us a timely opportunity to look at the current state of mobile advertising - particularly the players. Mobile advertising companies will have to work harder to grow their business and many of the small players will struggle.
Scope
Ovum's research has, for over 20 years been focused at the junction of the technical and commercial domains. Ovum's market reports provide strategic analysis of evolving trends in wholesale, enterprise, consumer, networking, devices, and components markets. Our analysis drills down into market ecosystems and segments, inflection points, competitive landscapes and trends, vendor leadership and best practice.
Highlights
One common theme among telcos is clear - they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.
Reasons to Purchase
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- EXECUTIVE SUMMARY
- In a nutshell
- The impact of the economic crisis on the competitive landscape
- Be prepared for a bumpy ride
- Brace yourself for further change
- Is mobile advertising stacking up for operators?
- Don’t lose sight of the real progress made by mobile advertising
- Mobile advertising player case studies
- Approach and objectives
- Player selection
- Google
- Ovum view
- Strategy
- Understanding the bigger picture
- Adding mobile to the mix
- Google’s mobile inventory
- The importance of Android
- Yahoo
- Ovum view
- Strategy
- Fitting the pieces together
- Nokia
- Ovum view
- Strategy
- Enpocket is where it starts to get serious
- MOSH: an advertising sandpit
- Blyk
- Ovum view
- Company credentials
- Strategy
- A targeted, desirable demographic for advertisers
- Blyk needs to evolve to remain competitive
- AdMob
- Ovum view
- Company credentials
- Strategy
- Continuous improvement, fast to act on new opportunities
- Velti
- Ovum view
- Company credentials
- Strategy
- Building on a strong technology background
- Partnering for growth in emerging markets
- Amobee
- Ovum view
- Company credentials
- Strategy
- Championing an operator-centric model
- List of Tables
- Table 1: Sample response rates from Blyk campaigns
- List of Figures
- Figure 1: Top level topography of mobile advertising players
- Figure 2: Sample Nokia mobile advertising campaigns
- Figure 3: AdMob advertiser base
- Figure 4: Sample metrics, AdMob January 2009
- Figure 5: Sample campaigns supported by Velti
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