Mobile Social Networking: Services and Monetization

Introduction

Mobile social networking is becoming highly competitive with players clustered around certain service sweet spots in the value chain, e.g. location, social gaming, and commerce. The problem is that as soon as one player innovates, rivals are quick to follow. This opens the door to rapid commoditization, meaning challenges for business models.

Scope of this research

Analysis of key services and business models for mobile social networking. Strategic advice and recommendations for operators, inlcuding service development framework. Research and analysis highlights

Detailed analysis of business models including freemium advertising-based models and the role of premium services and virtual currencies.

Framework to help select and develop the most effective service proposition for mobile social networking.

Key reasons to purchase this research

What are the most promising services for mobile social networking, what are the best practices for such services? How do I decide which business model works best for mobile social networking?"