MTS: mobile broadband case study
Ovum Plc
November 2, 2009 10 Pages - SKU: OV2518480
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| MTS has put mobile broadband at the heart of its mobile data services strategy. This case study focuses on how MTS is addressing the big-screen mobile broadband opportunity in Russia, its success to date and its future outlook.
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- Executive summary
- In a nutshell
- Key messages
- Ovum view
- MTS and mobile broadband in Russia
- Growth for MTS in Russia
- HSPA provides a tested, cost-effective solution
- MTS needs to dominate mobile broadband
- Partnering for success
- Mobile broadband go-to-market strategy
- Target market
- Pricing strategy
- Promotional strategy
- Success to date and future outlook
- Strong growth to date
- Future outlook
- List of Tables
- Table 1: MTS’s mobile data tariffs
- List of Figures
- Figure 1: Broadband forecast for Russia by technology type
- Figure 2: MTS’s value-added service revenues: 1Q08-2Q09
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