Innovation Watch: Softbank's Femtocell Offering

Ovum Plc
March 4, 2011
16 Pages - SKU: OV6196762
License type:
Introduction

In 2010, Japanese mobile operator Softbank launched an innovative femtocell offering, providing customers with a free femtocell and DSL line. Softbank's approach and the business case behind it provide key lessons for operators investigating femtocells.

Features and benefits
  • Learn from the most innovative femtocell deployment seen to date.
  • Interviews with Softbank and its key suppliers provide extensive insight into the operator's femtocell strategy.
Highlights

A detailed case study that looks at the drivers, opportunities, implementation challenges, and benefits of Softbank's innovative femtocell deployment.

Your key questions answered
  • What business models are other operators using to deploy femtocells?
  • What opportunities and challenges await operators deploying femtocells?
Please note: this is delivered as a PowerPoint presentation.